Summary
Overview
Work History
Education
Skills
Timeline
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Ryan Ruffing

Senior Communications Professional
Boston,MA

Summary

Director of Communications with 8+ years of experience leading media relations and integrated marketing programs at in-house and agency roles. Expertise in developing and executing data-driven communications strategies that produce trackable, quantifiable results aligned with core company goals. Passion for analyzing market and media trends to produce content that helps build meaningful media relationships for tech companies in every stage of growth, including IPOs. Willing to travel and relocate.

Overview

9
9
years of professional experience

Work History

Senior Public Relations Consultant

Prince Communications
10.2021 - 07.2022
  • Led public relations program and generated editorial calendar for Scout Sports & Entertainment, a division of Horizon Media. Initial results and new strategic roadmap attracted a new client for Prince Communications, a 20% increase in revenue.
  • Forged strong media relationships and overtook competitors in earned media share-of-voice. Wrote bylines, press releases and awards based on company's case studies, DEI initiatives and performance.
  • Exceeded KPIs for media coverage, media briefings and content for 3 consecutive quarters.

Director of Communications

MMA Global
03.2021 - 10.2021
  • Built strategic communications and digital marketing plans for organization's core business, think tanks, CEO and events.
  • Crafted messaging and drafted copy for press releases, marketing emails, blogs, webinars, speeches and social media for CEO and organization.
  • Collaborated with CMOs at major corporations to develop research initiatives, new think tanks and promotional activities. Co-authored Brand Safety Guide eBook and repurposed for webinar series for marketing executives worldwide.
  • Key Results: Achieved 900% increase in earned media coverage, 700% increase in media briefings and 25% increase in social media followers across LinkedIn and Twitter. Wrote keynote speech used in Snowflake's Marketing Analytics Forum.

Senior Account Manager

PAN Communications
11.2019 - 02.2021
  • Managed PR/integrated marketing programs and provided strategic support for 5 tech companies with $20k+/month budgets each. Oversaw 10+ employees internally.
  • Developed quarterly and half-yearly strategies for clients in various areas: traditional public relations, earned and paid media strategies, influencer relations, social media content, analyst relations, speaking and awards
  • Transformed client's traditional PR program into content factory and thought leadership program for 9 different executives that produced annual research reports, podcasts, blogs and bylines.
  • Key Results: Clients averaged 40% increase in interviews, 48% increase in media coverage and nearly 100% increase in bylines drafted/secured. In addition to 50% increase in media coverage YoY, 70% of client's top 10 webpages stemmed from redesigned program and users interacted with those pages' content approximately 137% longer than average page view.

Director of Communications

EverQuote, Inc.
02.2016 - 09.2019
  • Spearheaded development and execution of company's PR strategy for its mobile app, core products, executives and its IPO. Led organic revenue team with SEO director, 3 writers, 2 analysts and external PR agency.
  • Drove efforts for paid ads on social platforms to capitalize on coverage and accelerate user acquisition, including copywriting, ultimately overseeing $250k+ in paid marketing budget.
  • Worked with external financial media relations team to sensitively manage media inquiries and opportunities as each step of IPO process unfolded.
  • Key Results: Secured extensive top-tier media coverage in tech and business outlets, as well as more than 400 TV segments. Acquired more than 500,000 users for mobile app in first year, including 100k+ organically driven users. Increased domain authority of company's website by more than 200%, increased organic revenue by 1,700%.

Account Executive

SHIFT Communications
12.2013 - 02.2016
  • Represented technology startup clients in range of industries, including over- the-air antennas, online learning, coding, and healthcare. Supported 5 clients simultaneously, on average.
  • Responsibilities included media outreach, social media, writing bylines, assisting with day-to-day client relations, maintaining media lists, editorial calendars, speaking and award opportunities, tracking client coverage and industry news, and providing teams and clients with strategic support.
  • Leadership positions: Elected as Junior Staff President: Served as intermediary between junior staff and company's President. Elected Toastmasters President: Planned and supervised club operations.

Education

Bachelor of Arts - Sociology

Duke University
Durham, NC
05.2009 - 2012.06

Skills

    Strategic Communications

Marketing Communications

Executive Communications

Crisis Communications

Corporate Communications

Social Media Marketing

Copywriting

Market Research

Budget Management

Strategic Planning

Google Ads and Analytics Certified

Timeline

Senior Public Relations Consultant

Prince Communications
10.2021 - 07.2022

Director of Communications

MMA Global
03.2021 - 10.2021

Senior Account Manager

PAN Communications
11.2019 - 02.2021

Director of Communications

EverQuote, Inc.
02.2016 - 09.2019

Account Executive

SHIFT Communications
12.2013 - 02.2016

Bachelor of Arts - Sociology

Duke University
05.2009 - 2012.06

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