Ryder Ewing
Roswell,GA
Summary
Passionate marketing professional with a background in social media management, email marketing, and website optimization from my role at Hettich America. Currently looking for a hybrid marketing position in the Metro Atlanta area to bring creativity, strategy, and measurable results to a growing team.
Overview
2
2
years of professional experience
Work History
Digital Marketing Specialist
Hettich America
04.2025 - Current
- Owned and managed the LinkedIn, Facebook, and Instagram pages, building a loyal and engaged audience.
- Collaborated with the German marketing team to improve the U.S. website’s readability, SEO visibility, and overall user experience; added new content such as projects and awards, in partnership with the Marketing Manager.
- Generated 87,562 post impressions and 5,781 link clicks, demonstrating strong content performance and audience conversion.
- Created visual assets with Canva and managed scheduling and analytics using Hootsuite.
- Collaborated with the German marketing team to improve the U.S. website’s readability, SEO visibility, and overall user experience; added new content, such as projects, awards, and partnerships with the Marketing Manager.
- Developed detailed customer personas to tailor campaigns that aligned with audience needs and digital behaviors.
- Data Analytics: Tracked and analyzed campaign metrics to uncover insights, refine strategies, and enhance marketing ROI.
- Cross-Functional Collaboration: Worked closely with U.S. and German teams to align messaging, strengthen global branding, and support cohesive marketing efforts.
- Owned and launched the My Resource Library page for Hettich America.
- Built the Amazon A+ Content Manager page to improve product visibility and brand storytelling.
- Learned and implemented AI-driven marketing tools to streamline workflows and optimize digital strategies.
Marketing Coordinator- Part-Time
SolRx Global Sunscreen
07.2024 - 04.2025
- Created and scheduled engaging social media content using Canva and Loomly, increasing brand awareness and website traffic.
- Developed and designed visually compelling email marketing campaigns through Shopify to captivate audiences.
- Streamlined operations and managed customer communications, contributing to a 25% revenue increase.
M.S Marketing Practicum
Pancho's Del Lago Restaurant
01.2024 - 04.2024
- Led the development of a go-to-market strategy through in-depth research and SWOT analysis to drive targeted digital marketing solutions.
- Designed and implemented promotional graphics to communicate competitive positioning and brand messaging.
- Created mock promotional materials that increased projected customer interest by 20%, based on focus group feedback.
Marketing Intern
South Carolina Football Hall of Fame
11.2023 - 04.2024
- Designed and executed marketing strategies to enhance athletics program visibility through cross-functional collaboration.
- Managed Hall of Fame social media, creating and scheduling multimedia content via eClincher to boost engagement and community awareness.
- Led a strategic website redesign, improving user experience and increasing traffic by 30%.
M.S Marketing Program
Basis Technologies
10.2023 - 12.2023
- Designed a targeted 300x250 programmatic pixel ad for SolRx Sunscreen using Canva.
- Launched and managed a successful five-day ad campaign through Basis Technologies.
- Achieved a 0.13% CTR, exceeding the industry average by 0.02%, through strategic planning and a detailed SWOT analysis.
Education
Master of Science - Marketing
Clemson University
Clemson, SC05-2024
Master of Science - Sports Administration, Business
Louisiana State University
Baton Rouge, LA05-2023
Skills
- Google WorkSpace
- Microsoft Office Suite
- Canva
- Shopify
- Hootsuite
- Pardot (salesforce)
- Basis Technologies
- Detail Oriented
- Communication
- Time Management
- Cross Collaboration
Timeline
Digital Marketing Specialist
Hettich America
04.2025 - Current
Marketing Coordinator- Part-Time
SolRx Global Sunscreen
07.2024 - 04.2025
M.S Marketing Practicum
Pancho's Del Lago Restaurant
01.2024 - 04.2024
Marketing Intern
South Carolina Football Hall of Fame
11.2023 - 04.2024
M.S Marketing Program
Basis Technologies
10.2023 - 12.2023
Master of Science - Marketing
Clemson University
Master of Science - Sports Administration, Business
Louisiana State University