Rylee Malaga
New York,NY
Summary
Innovative Marketing leader with experience elevating brand presence and driving impactful campaigns. Adept at developing and executing strategic marketing initiatives that effectively engage target audiences and amplify brand visibility. I bring a collaborative approach to cross-functional teams, ensuring seamless execution of marketing plans. Committed to delivering measurable results, I thrive in dynamic environments and am dedicated to driving brand success through strategic and data-informed decision-making.
Overview
6
6
years of professional experience
Work History
Coca-Cola Field Marketing Team Lead
Green House Agency
04.2023 - Current
- Lead Field Marketing efforts across multiple Coca-Cola owned brands: Smartwater, Vitaminwater, Coca-Cola Trademark, Topo Chico and Gold Peak Tea.
- Enhanced brand visibility by executing strategic field marketing campaigns in targeted regions.
- Led development and implementation of company-level marketing plans to achieve KPIs and brand exposure goals.
- Secured long-term partnerships to promote brand effectiveness and highlight product benefits.
- Created and executed elevated sampling activations to reach community and influencers.
- Created and managed relationships with influencers that fit our brand.
- Managed relationship between agency and client.
- Managed budget allocation and resource utilization to maximize marketing assets.
- Manged team of 15+ Brand Ambassadors.
Community Manager
CM Interiors
09.2022 - 05.2023
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Enhanced online community engagement by creating and implementing tailored content strategies.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Curated and segmented editorial content to increase engagement and channel growth.
- Managed relationship between company and client.
Marketing Coordinator
Caputos
05.2022 - 09.2022
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Planned and executed internal and external marketing events.
- Boosted sales by designing and executing creative email marketing campaigns.
- Composed daily posts for social media and helped build a corporate presence on, Facebook, TikTok, and Instagram.
- Developed visually engaging marketing materials to support product launches and promotions.
- Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
- Tracked and reported on marketing campaign responses.
- Managed client relationships.
Assistant Customer Experience Manager
Gigi Pip
02.2021 - 05.2022
- Managed product reviews, Google reviews, and Facebook Ads.
- Handled escalated complaints, provided appropriate solutions and alternatives to achieve a resolution.
- Supervised daily operations of a team of 13. Maximized positive interactions, customer satisfaction and employee productivity.
- Planned and lead weekly meetings for the Customer Experience team.
- Provided weekly reports on customer connection as well as reply times for all communication channels.
- Wrote copy for Email and Text outreach.
- Worked with executive management on customer experience as a whole.
Administrative Assistant
The Pompa Program
08.2020 - 01.2021
- Trained new hires on relationship building, benefit-oriented sales presentations, sales processes and protocol, product knowledge, customer needs analysis and overcoming objections.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Verified timekeeping information for accurate and efficient payroll processing.
- Communicated interpersonally with departments and confirmed fulfillment of client needs.
Sales Associate
Nordstrom
08.2019 - 07.2020
- Greeted each client and asked questions to determine fashion needs.
- Arranged new merchandise with signage and appealing displays to encourage customer sales.
- Assisted with purchases, locating items and signing up for rewards programs.
- Managed product returns professionally and quickly to maintain customer satisfaction.
- Recommended treatment and styling products to customers to meet current needs or resolve specific concerns.
Sales Associate
The Gym At City Creek
01.2019 - 07.2019
- Contacted clients and prospects to generate new business to achieve company growth goals.
- Researched potential clients and markets to prepare for appointments.
- Exceeded sales goals, increased revenue and facilitated sales.
- Met with clients to tour gym facilities and used consultative sales approach to understand and meet clients needs.
Customer Service Representative
EngageX Corp.
01.2018 - 01.2019
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Answered constant flow of customer calls with minimal wait times.
- Assisted customers with setting appointments, special order requests, and arranging merchandise pick-up.
- Cultivated customer loyalty, promoted repeat business and improved sales.
Education
Bachelor of Science - Strategic Communications
The University of Utah
Salt Lake City, UT05.2023
Skills
- Brand Development
- Community Management
- Market Research
- Project Management
- Event Execution
- Influencer Collaboration
- Brand Partnerships
- Client Relations and Retention
- Networking and relationship building
Timeline
Coca-Cola Field Marketing Team Lead
Green House Agency
04.2023 - Current
Community Manager
CM Interiors
09.2022 - 05.2023
Marketing Coordinator
Caputos
05.2022 - 09.2022
Assistant Customer Experience Manager
Gigi Pip
02.2021 - 05.2022
Administrative Assistant
The Pompa Program
08.2020 - 01.2021
Sales Associate
Nordstrom
08.2019 - 07.2020
Sales Associate
The Gym At City Creek
01.2019 - 07.2019
Customer Service Representative
EngageX Corp.
01.2018 - 01.2019
Bachelor of Science - Strategic Communications
The University of Utah
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