Ryli Holbrook
Edmond
Summary
Competitive and results-oriented sales professional with a strong record of accelerating territory growth, developing new business, and driving adoption through clear, credible product education. Bring a gritty, self-starter mindset, with proven success managing large territories, building high-value client relationships, and executing strategic territory initiatives that generate momentum. Highly coachable, clinically curious, and prepared to make an immediate impact in a fast-paced, growth-oriented organization.
Overview
5
5
years of professional experience
Work History
Oklahoma Territory Representative
Addovis Therapeutics
Oklahoma City
09.2025 - Current
- Building and managing the Oklahoma territory, expanding clinic outreach, and engaging 40+ providers weekly.
- Exceeded aggressive first-month activity metrics through high-volume provider outreach, consistent sample distribution, and targeted educational lunches.
- Lead in-office product education and lunch-and-learns to support confident prescribing decisions, and strengthen clinical understanding.
- Monitor prescribing trends and competitive activity to refine targeting, identify high-value opportunities, and inform territory strategy.
- Maintain accurate territory data and forecasting within CRM systems to support strategic planning and pipeline visibility.
- Navigate a large geography independently, prioritizing high-impact activities, and consistently driving growth in an emerging market.
Wholesale Territory Sales Representative
Daniel Richards
Oklahoma City
07.2024 - 09.2025
- Drove year-over-year territory revenue from $310K to $623K, achieving 101% growth through market expansion and increased sales activity.
- Opened 20+ new retail accounts, expanding market presence, and establishing new revenue channels throughout the territory.
- Doubled the active client base by converting low-engagement stores into consistent buyers, and reestablishing relationships with previously inactive accounts.
- Developed and executed a structured six-week call cycle to maximize coverage, strengthen partnerships, and drive consistent reorders.
- Recognized by leadership for rapid ramp-up, and immediate contribution to territory growth during early field training.
Home Stager & Interior Designer
Live Boho
Oklahoma City
08.2023 - 07.2024
- Designed and staged homes to elevate visual appeal and align with target-market preferences.
- Consulted with clients to recommend décor based on buyer trends and space needs.
- Managed timelines, budgets, and project details to deliver high-quality results on schedule.
- Collaborated with homeowners, agents, and vendors to ensure smooth project execution.
Customer Service Lead
El Huevo Mexi Diner
Norman
06.2021 - 05.2023
- Led front-of-house operations while providing attentive, service-focused support.
- Managed high-volume customer interactions with professionalism and efficiency.
- Resolved customer concerns with a calm, solution-oriented approach.
- Supported team communication and contributed to a positive, fast-paced work environment.
Wholesale Sales Representative Assistant
Whitney Enea
Oklahoma City
01.2021 - 05.2023
- Supported territory sales operations by coordinating appointments, follow-ups, and client communications.
- Assisted with order accuracy, product details, and logistics to ensure timely delivery and a strong customer experience.
- Maintained organized account records, notes, and schedules to support efficient territory management.
- Strengthened client relationships through professional, proactive service, and consistent communication.
Showroom Sales Assistant
Portico Collection
Dallas
12.2020 - 01.2021
- Guided national and regional buyers through product lines during the January trade show.
- Provided clear product education and supported buyers in making informed purchasing decisions.
- Assisted with order processing and inventory organization to maintain a streamlined showroom experience.
Education
Bachelor of Arts - Communication
University of Oklahoma
Norman, OK05-2023
Skills
- Strategic territory planning with structured routing and prioritized call cycles
- Consultative, value-based selling is supported by strong questioning, listening, and objection handling
- Relationship development through consistent communication, follow-through, and trust building
- Data-driven targeting and territory optimization, rooted in trend analysis and segmentation
- Adaptable communication style suited to diverse providers, staff, and decision-makers
- Highly organized, with disciplined workflow systems, and strong time management
- Confident professional presence in clinical conversations and educational settings
- Effective in demanding environments requiring independence, initiative, and resilience
- Proficient with CRM platforms, digital tools, and virtual communication
- Agile, fast learner, committed to continuous improvement and rapid skill development
Timeline
Oklahoma Territory Representative
Addovis Therapeutics
09.2025 - Current
Wholesale Territory Sales Representative
Daniel Richards
07.2024 - 09.2025
Home Stager & Interior Designer
Live Boho
08.2023 - 07.2024
Customer Service Lead
El Huevo Mexi Diner
06.2021 - 05.2023
Wholesale Sales Representative Assistant
Whitney Enea
01.2021 - 05.2023
Showroom Sales Assistant
Portico Collection
12.2020 - 01.2021
Bachelor of Arts - Communication
University of Oklahoma