Rylie Caldwell
Houston,TX
Summary
Dynamic professional with a background in architecture and design, complemented by a proven track record in driving sales through strategic social media marketing. Expertise in creating compelling narratives that resonate with target audiences, resulting in increased brand visibility and revenue growth. Possesses a strong ability to cultivate and nurture client relationships, identifying opportunities and closing deals. Adept at utilizing design principles to create impactful marketing materials. Eager to leverage this unique skill set to lead sales initiatives and achieve revenue targets for a forward-thinking organization.
Overview
18
18
years of professional experience
Work History
Owner/Operator
Rylie Caldwell Art And Design, LLC
07.2012 - Current
- Implemented effective online marketing strategies, resulting in significant website traffic and web based sales.
- Demonstrated proficiency in photography, capturing high-quality images of artwork for promotional materials, online galleries, and social media content.
- Successfully established and nurtured distinctive personal brand as full-time artist, resulting in increased recognition and growing customer base.
- Managed and expanded social media presence on platforms such as Instagram, Facebook, and Pinterest, consistently engaging with diverse audience of art enthusiasts.
- Leveraged platforms like Instagram, Facebook business and Squarespace for online sales, optimizing product listings and utilizing data-driven insights to enhance customer experience.
- Provided personalized customer support, addressing inquiries, handling feedback, and ensuring high level of satisfaction among clients.
- Managed end-to-end operations of independent art business, including inventory management, order fulfillment, and financial tracking.
- Developed innovative solutions to challenges related to marketing, production, and customer engagement, resulting in improved efficiency and customer satisfaction.
Social Media Manager
The Arts Of Healing
07.2022 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
- Leveraged my expertise in photography and graphic design to curate and manage content across Instagram, including posts and reels, as well as on Facebook.
- Achieved exceptional 55-fold increase in brand-wise engagement since hire date
Sales Representative
BOLYU
03.2011 - 07.2012
- Dynamic sales representative based in Atlanta, GA, specializing in cultivating relationships with architects, builders, and designers to advocate for BOLYU flooring products.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations
- Developed and implemented sales strategies to increase profits
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions
- Developed and delivered engaging sales presentations to convey product benefits
Sales Representative
Solatube International, Inc
05.2010 - 07.2011
- Experienced sales representative overseeing marketing and promotion of Solatube solar lighting products across eight southeastern states.
Sales Representative
Shaw Contract Group
01.2008 - 05.2010
- Engaged as commercial flooring representative, targeting esteemed architects and designers to deliver premium commercial flooring solutions.
- Completed rigorous on site 10-week immersive sales training program.
Intern Architect
Cooper Carry
08.2005 - 01.2008
- Actively contributed to large-scale projects, including designing spaces, redlining projects, and producing rendered images to visualize various concepts.
Education
Bachelor of Science - Architecture
Texas A & M University-College Station
Houston, TX12.2005
Skills
- Interior Design
- AutoCAD
- Illustration
- Drafting
- Adobe Illustrator
- Graphic Design
- Adobe InDesign
- Adobe Photoshop
- Sketchup
- Project Coordination
- CAD
- Adobe Creative Suite
- Photography
- Presentation Skills
- Branding
- Video Editing
- Typography
- Video Production
- Adobe After Effects
- Content creation
- Social media management
- E-commerce
- B2B
- Web analytics
- Google Analytics
- Direct sales
- Google AdWords
Accomplishments
- Displayed artwork in corporate and hospitality locations worldwide including Lululemon, Marriott Hotels, The Four Seasons, and Transwestern.
- Worked with notable interior designers in the Houston market and worldwide
- Solo art shows with galleries Mont Art House and Warden Gallery
- Numerous group art shows
- Selected as a featured artist in the "50 Artists Houston" book
- Named a top woman in business in Memorial magazine and featured on the cover of the publication
Languages
English
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Social Media Manager
The Arts Of Healing
07.2022 - Current
Owner/Operator
Rylie Caldwell Art And Design, LLC
07.2012 - Current
Sales Representative
BOLYU
03.2011 - 07.2012
Sales Representative
Solatube International, Inc
05.2010 - 07.2011
Sales Representative
Shaw Contract Group
01.2008 - 05.2010
Intern Architect
Cooper Carry
08.2005 - 01.2008
Bachelor of Science - Architecture
Texas A & M University-College Station
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