Rylie Petrangeli
UX Adoption Manager
Austin,Texas
Summary
Dynamic UX Adoption Manager at Citrix with a proven track record in driving user engagement through data analysis and strategic adoption campaigns. Expert in Pendo and cross-team collaboration, I successfully enhanced project delivery timelines and developed impactful in-product messaging, significantly improving customer experience and retention.
Overview
5
5
years of professional experience
Work History
UX Adoption Manager
Citrix
02.2023 - Current
- Created and maintained a granular governance process for UX intake requests, and a project overview dashboard.
- Built and managed a customer database for streamlined user research access.
- Ensure clear goal-setting and cross-team communication of project results.
- Oversee and manage UX tooling.
- Manage all Pendo messaging, and test messaging across platforms.
- Create UX newsletters to share insights and successes.
- Collaborate with the PM, PD, and engineering on adoption campaigns for new features.
- Utilize data-driven insights to measure the success of in-app messaging campaigns, and inform ongoing strategy.
- Build and manage the monthly Citrix Tech Wire - a technical newsletter that keeps IT admins and partners up to date on new features, best practices, etc.
- Led cross-functional teams to improve project delivery timelines.
- Developed and implemented strategic plans for product launches.
- Coordinated stakeholder meetings to align on project goals and expectations.
In-Product Marketing Manager
Citrix
08.2021 - 02.2023
- Led localization efforts for in-product messaging across Citrix products.
- Analyzed customer data to boost adoption, retention, and renewal rates.
- Managed and coordinated ad hoc in-product messaging requests.
- Built and managed in-product onboarding programs to reduce customer confusion.
- Analyzed product usage and user behavior to enhance the customer experience, and accelerate time-to-value.
- Executed and analyzed NPS, and in-product feedback surveys.
- Reviewed and revised content designs prior to release.
- Developed product positioning and messaging for target audiences.
Marketing Intern
Carroll Daniel Construction
Gainesville
05.2020 - 08.2020
- Developed a social media strategy and content across multiple platforms.
- Assisted in the creation of print marketing materials.
- Supported new business acquisition through interactive events and online job fair graphics.
- Contributed to proposal writing and editing.
- Implemented a system for efficient information tracking and proposal organization.
- Digitized records for improved proposal management.
- Participated in community development activities.
- Collaborated with team members on promotional materials and campaigns.
- Assisted in developing marketing content for social media platforms.
- Conducted market research to identify trends and customer preferences.
Education
Bachelor of Science - Marketing and Communications, General Business, Public Relations
University of Mississippi
Oxford, Mississippi05.2021
Universitat De Les Balears
Mallorca, Spain06.2019
Skills
- UserZoom and Qualtrics
- Miro and FigJam
- JIRA and Podio
- Web, desktop, and mobile applications
- Pendo and Figma
- Adobe InDesign and Photoshop
- iMovie for video editing
- Data analysis and reporting
- Cross-team collaboration strategies
- Project management methodologies
- In-product messaging development
- Customer insights generation
- Adoption strategy formulation
- User experience design principles
- Effective communication skills
- Strategic thinking capabilities
- Problem-solving techniques
Awards
Dean's List, 2018 - 2021
Leadership Experience
- High Harbour, Head Counselor, Collaborated on designing engaging learning activities., Supervised field trips and ensured camper safety., Taught outdoor skills and provided first aid when necessary.
- University of Mississippi - Kappa Kappa Gamma, Ritual Committee (2020), Organized successful philanthropy events raising over $5,000., Promoted positive reading habits and collaboration at local elementary schools.
Timeline
UX Adoption Manager
Citrix
02.2023 - Current
In-Product Marketing Manager
Citrix
08.2021 - 02.2023
Marketing Intern
Carroll Daniel Construction
05.2020 - 08.2020
Bachelor of Science - Marketing and Communications, General Business, Public Relations
University of Mississippi
Universitat De Les Balears