Piotr Ryterski
Itspiotr.com
Summary
Comprehensive background in managing highly effective communication campaigns that supported key sales to meet marketing and management objectives. Social Media expert, creative director and influencer accomplished in all aspects of campaign and brand development, community management, copy-writing and editing, advertising, promotional events and content production.
Overview
9
9
years of professional experience
Work History
Marketing Director
LifeMD
New York City, New York
01.2022 - Current
- Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
- Trained internal teams on best marketing, and social media practices, streamlined processes and minimized costs.
- Planned and produced highly effective experiential marketing events.
- Coordinated and accelerated creative agency, and in-house operations to increase profitability.
- Planned and executed strategic marketing campaigns encompassing powerful visuals for promotions, and online advertising.
- Spearheaded research, and competitor analysis to identify new products, market gaps and opportunities.
- Assisted in PCG, and SaaS development.
- Implemented crucial improvements to all major social media channels which increased follower counts, click-through rates, sales, and engagement.
- Spearheaded obtainment of testimonials, and reviews used to legitimize products and services offered, and repurposed them in various, ongoing marketing campaigns.
- Managed a social media department, and a team of highly skill marketing, and creative professionals.
- Coordinated a paid social team, and A/B testing.
- Strategically mapped out social media calendars including copy and creative assets for all in-house brands ahead for up to 4 Q's.
- Coordinated all social media planning with brand teams in order to create synergy and avoid messaging conflicts with other potential online, and offline campaigns.
- Reshaped brand messaging and brand voice for various in-house subsidiaries.
- Onboarded, and collaborated with celebrities, influencers, artists, photographers, and production team to create high-quality assets, and social media content.
- Served as an agency point of contact.
- Implemented asset organization processes, and cataloging through DAM systems.
- Developed and implemented strategic social media marketing campaigns.
- Continuously improved CPM, and CPA objectives.
- Coordinated media buying and negotiated ad placements.
- Developed promotional merchandise for various launches, products, and events.
Marketing Manager, Social Media
Nutraceutical International Corp.
Park City, UT
09.2018 - 01.2022
- Spearheaded creation of compelling copy.
- Performed full scope of social media management roles.
- Strategized effective influencer campaigns including in-kind partnerships that yielded millions of impressions.
- Assessed talent and agency rates against the industry standards.
- Vetted approvals for all creative assets in order to meet brand guidelines.
- Coordinated and executed talent contracts.
- Developed unique brand voices, and implemented their proper use across all brand efforts, campaigns, and messaging.
- Forecasted trends, identified market gaps, and assessed competitor activities in real time.
- Delegated in-house creative team to develop photo and video assets used in both digital, and print.
- Served as a creative director in photoshoots for various, in-house supplement, beverage, wellness and beauty brands.
- Managed social media presence for multiple in house supplement and self care brands valued at over $200M.
- Coordinated with legal council on claims to assess and minimize risks.
- Advised on marketing budgets and ad spend.
- Curated mood boards, brand books and guidelines.
- Educated and trained teams on best social media practices.
- Assisted in website asset creation.
- Leveraged data to deliver concise insights that could be promptly understood by the board.
- Developed targeted content for all marketing campaigns, websites and social media platforms, including Pinterest, Facebook, TikTok, LinkedIn, Twitter and Instagram.
Marketing Events Coordinator
Wyndham Resorts
New York, NY
09.2016 - 06.2018
- Assessed capitalizing opportunities to cut costs and drive revenue generation.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Identified potential influencer and celebrity endorsement opportunities.
- Helped plan and execute all trade show efforts.
- Promoted brand awareness, products and services through direct on and off site marketing.
- Managed customer engagement campaigns.
- Developed creative visual merchandising campaigns.
- Monitored trends to identify untapped market gaps where partnerships would prove crucial.
- Managed and directed outreach programs to promote brand partnership development and co-op advertising.
Social Media Consultant
NYSTYLED
New York, NY
01.2015 - 10.2017
- Wrote and produced compelling stories and videos.
- Advised industry leaders on their social media objectives.
- Navigated paid and in-kind influencer campaigns, and advised brands on fair talent rates in accordance to industry standards through various metrics such as CPL, CPE, CPV.
- Maintained cohesive brand messaging through influencer partnerships.
- Identified, and contracted influencers for self-care, fashion, and B2B brands.
- Performed competitor analysis and identified industry trends to assess growth potential in various industry sectors.
- Leveraged social media platforms to promote services and gauge customer attention.
- Made public appearances as a brand ambassador for companies such as Hilton Hotels & Resorts.
- Managed campaign development, creative designs and ad tracking.
- Analyzed KPIs for online media to create performance reports.
Education
International Trade And Marketing
Fashion Institute of Technology
2016
Skills
- Media Monitoring
- Media Buying
- Adobe Creative Suite
- Full Scope Content Production & Management
- Testimonial Gen & Marketing
- Automation
- FTC, FDA Compliance
- CPG in B2B, and B2C
- HFS and FDM Experience
- E-mail & Text Marketing
- Influencer Marketing
- E-commerce
- Strategic Budgeting
- Competitor Analysis and Benchmarking
- Trend Forecasting
- Community Management
- Lead Generation
- Google Analytics
- SEO
- Agency Experience
- Leadership
Timeline
Marketing Director
LifeMD
01.2022 - Current
Marketing Manager, Social Media
Nutraceutical International Corp.
09.2018 - 01.2022
Marketing Events Coordinator
Wyndham Resorts
09.2016 - 06.2018
Social Media Consultant
NYSTYLED
01.2015 - 10.2017
International Trade And Marketing
Fashion Institute of Technology
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