Richard Zimmerman
Berea,OH
Summary
Creative Marketing Specialist with expertise across email campaigns, public relations, social media, web design/development, copy/content writing, advertising, digital strategies, and event planning. Keen insight into digital marketing campaigns, planning and project management. Demonstrated record of accomplishment in proposing, outlining and writing engaging, fresh content. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
29
29
years of professional experience
Work History
Director of Marketing
Taleris Credit Union, Inc
11.2004 - Current
- Produced creative design materials (print, digital, video, web) and composed marketing copy which led to successful branding and promotional campaigns
- Evaluated trends, assessed new data and kept up-to-date with the latest marketing techniques in order to provide the greatest opportunity to successfully brand and promote the credit union
- Implemented key marketing strategies and directed projects that helped to increase revenue, streamline processes, grow customer base, and improve customer retention
- Substantially decreased operating costs by analyzing vendor relations and internalizing creative design and media production
- Directed major projects including re-branding, website redesign, online application and funding programs, charter expansion, office relocation, and online banking programs
- Coached/Mentored marketing and front-line sales staff resulting in increase in sales and product penetration.
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Increased web traffic by optimizing SEO strategies and incorporating engaging content.
- Enhanced website user experience by implementing responsive design and streamlined navigation.
Board Chairman
Public Animal Welfare Society of Ohio
01.2015 - 01.2019
Marketing and Sales Director
Southwest General Hospital/LifeWorks
01.2001 - 11.2004
- Developed the marketing strategy for new and existing products/services
- Supervised implementation of marketing strategy, which included campaigns, events, and promotions
- Designed print, video and web based materials and produced copy for print and web
- Directed sales/marketing staff which resulted in marked increase in sales and retention.
Membership/Corporate Sales Director
YMCA of Greater Cleveland
01.1999 - 01.2001
Direct Sales Representative
Pagenet Communications
12.1994 - 01.1999
Education
Marketing
Cuyahoga Community College
Cleveland, OHSkills
- Copywriting
- Media buying
- Video production
- Digital marketing
- SEM/SEO
- Web design/development
- Product development
- Branding
- CMS/CRM
- WordPress/Divi
- Sales/Service
- Blogging
- Email Marketing
- Analytics
- Content Management
- Adobe Creative Suite
- Content Development
- PPC Campaign Management
- Social Media Management
Timeline
Board Chairman
Public Animal Welfare Society of Ohio
01.2015 - 01.2019
Director of Marketing
Taleris Credit Union, Inc
11.2004 - Current
Marketing and Sales Director
Southwest General Hospital/LifeWorks
01.2001 - 11.2004
Membership/Corporate Sales Director
YMCA of Greater Cleveland
01.1999 - 01.2001
Direct Sales Representative
Pagenet Communications
12.1994 - 01.1999
Marketing
Cuyahoga Community College
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