Sa'ad Abdulkarim
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Content Writing and Social Media Volunteer,
Because Organization
07.2023 - Current
- Increased social media engagement by 30% through strategic planning and execution of SMO campaigns.
- Managed and maintained social media profiles, including Twitter and Instagram, growing followers by 25%.
- Conducted keyword research, optimizing content for search engines, resulting in a 20% increase in organic reach.
- Monitored and analyzed social media metrics, using data-driven insights to improve performance and engagement.
Research Volunteer
The Life We Deserve Foundation
03.2023 - Current
- Conducted comprehensive literature reviews on research topics aligned with the organization's mission.
- Collected and analyzed data using surveys, interviews, and focus groups, providing actionable insights.
- Authored detailed reports summarizing research findings, enhancing the foundation's knowledge base.
- Assisted in writing and developing grant proposals, securing funding for various projects.
- Participated in research presentations and workshops, contributing to the dissemination of findings.
- Represented the organization at national conferences and events, networking with key stakeholders.
Digital Marketing and Growth Consultant
Adaptiv.Me
09.2022 - 03.2023
- Conducted research and presented findings to improve customer acquisition.
- Developed spreadsheets for daily, weekly, and monthly reporting.
- Increased customer satisfaction by resolving issues and improving acquisition processes.
- Worked within applicable standards and guidelines to promote a safe working environment.
Affiliate Marketing
Various SaaS B2B and B2C Companies
2019 - 2021
- Converted prospects into potential clients.
- Conducted sales with vendors and affiliates.
- Conducted adverts and marketing campaigns.
- Created spreadsheets for reporting and developed performance improvement plans.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
Education
Bachelor of Science - Agronomy and Crop Science
Kano University of Science And Technology
Wudil, Kano State, Nigeria11-2024
BBA - Business Administration
University of The People
Pasadena, CASkills
- Content Creation and Social Media Management
- Video Editing (Adobe Premiere Pro, Final Cut Pro)
- Copywriting and Content Structuring
- Social Media Trends and Algorithm Optimization
- Analytical Skills and Data-Driven Decision Making
- Digital Marketing and Sales Strategies
Certification
- Digital Marketing Foundations, March 2022
- Jobberman Soft-Skills Training, 2022
- Certificate in Solar Installation, June 2013
Timeline
Content Writing and Social Media Volunteer,
Because Organization
07.2023 - Current
Research Volunteer
The Life We Deserve Foundation
03.2023 - Current
Digital Marketing and Growth Consultant
Adaptiv.Me
09.2022 - 03.2023
Affiliate Marketing
Various SaaS B2B and B2C Companies
2019 - 2021
Bachelor of Science - Agronomy and Crop Science
Kano University of Science And Technology
BBA - Business Administration
University of The People
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