Summary
Overview
Work History
Education
Skills
Timeline

Saad Khan

Digital Marketing Specialist
Providence,RI

Summary

Digital Marketing Expert with 8 years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.

Overview

4
4
years of post-secondary education
9
9
years of professional experience

Work History

Director of Marketing

IT Nopal Technologies
New Delhi , Delhi
09.2013 - 11.2020
  • Strategised, developed, and managed paid digital marketing campaigns across AdWords, Instagram, and Facebook with monthly budget of $100,000 resulting in average of $250,000 in new monthly revenue.
  • Created reporting around paid marketing funnels and leveraged this reporting to incrementally improve conversion rate off paid funnel by 200%.
  • Developed robust conditional email campaigns based on customer interactions with platform that improved monthly retention rate by 17%.
  • Launched SEO campaign that targeted high volume and long-tail keywords that generated 10,000 unique visitors and 150 customers each month.
  • Organised and analysed data and marketing results.
  • Researched keywords relevant to marketing efforts of clients.
  • Performed test on landing pages and delivered strategies to maintain conversion rates.

Digital Marketing Analyst

Accurate Bpo
Noida , Haryana
02.2012 - 08.2013
  • Created holistic paid acquisition strategy ultimately leading to ROI of 44% for every dollar spent.
  • Improved on-page SEO performance resulting in page speed improvement of 50% and improvement in monthly organic traffic of 22%.
  • Managed communication with various team members to facilitate adjustment in paid campaigns like googleads,bingads,yahoo.
  • Assisted to select PPC campaigns and performed keyword research.
  • Prepared and organized various SEO and SEM campaign reports.
  • Developed and managed search,social,and display digital marketing campaigns.
  • Track and monitored efficiency of all marketing campaigns and reported to upper management.
  • Successfully launched offline and online consumer targeting and marketing strategy.

Account Specialist

American Express
Gurgaon, Haryana
06.2011 - 02.2012
  • Collected documents and made portfolios for collections accounts.
  • Follow FDCPA
  • Negotiated to collect balance in full.
  • Helped clients plan payoff plans for various types of loans, including commercial, home equity, mixed use and multi-family.
  • Adhered to standards of quality and service as well as all compliance requirements.

Education

Bachelor of Commerce -

University Of Delhi
06.2005 - 05.2009

Skills

Wordpressundefined

Timeline

Director of Marketing - IT Nopal Technologies
09.2013 - 11.2020
Digital Marketing Analyst - Accurate Bpo
02.2012 - 08.2013
Account Specialist - American Express
06.2011 - 02.2012
University Of Delhi - Bachelor of Commerce,
06.2005 - 05.2009

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Saad KhanDigital Marketing Specialist