Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic
Saadi Muslu

Saadi Muslu

Washington D.C.

Summary

Adept at driving market growth and team excellence, I spearheaded data-driven growth marketing strategies at Singular, achieving a 45% increase in revenue. My leadership, underscored by 100% positive team feedback, and expertise in product marketing, go-to-market strategy, and demand generation have consistently enhanced brand positioning and growth rates.

Overview

12
12
years of professional experience

Work History

Vice President of Marketing

Singular
10.2023 - Current
  • Implemented data-driven marketing strategies that align with Singular's ambitious growth goals, product/market fit, competitive landscape, and addressable market, achieving a 45% increase in marketing-sourced revenue
  • Spearheaded go-to-market initiatives that highlighted Singular's competitive strengths in established product/market fit sectors, working closely with product, sales, solution consulting, and sales development teams
  • Motivate and cultivate a high-performing marketing team across functions, including product marketing, content marketing, demand generation, and brand design
  • Received recognition for achieving 100% positive employee feedback in an anonymous survey
  • Established KPIs and advised revenue operations team members on their development of full-funnel Tableau reporting to evaluate the performance, including ROI, of programs across campaigns and channels
  • Led the onboarding and management of a paid advertising agency tasked with increasing inbound demo requests
  • Manage team members and consultants responsible for channels such as SEO, ads, partner marketing, social media, and email marketing to drive significant increases in lead generation

Head of Product Marketing & Content

Singular
03.2021 - 10.2023
  • Managed and mentored the content marketing, product marketing, and brand design team, achieving recognition as an outstanding manager based on employee feedback
  • Crafted go-to-market strategies informed by market research and competitive analysis for new product launches, establishing clear positioning, and sales tools to drive demand and improve sales win rates
  • Directed the creation of a comprehensive content strategy that included webinars, reports, and videos, positioning Singular as a thought leader in marketing attribution and boosting lead generation by 70%
  • Partnered closely with product, sales, and customer success teams to align marketing strategies with addressable opportunities in the mobile attribution market
  • Conducted in-depth market analysis to uncover customer needs, trends, and the competitive landscape, guiding product positioning and marketing strategies

Director of Product Marketing

Singular
07.2019 - 03.2021
  • Successfully pivoted Singular's go-to-market strategy to increase revenue potential by utilizing market research and competitive analysis
  • This included refining positioning, messaging, and the sales enablement library
  • Recruited, guided, and nurtured a team of high-achieving product marketers to enhance the function's output and drive demand, adoption, and the overall success of the Singular product suite
  • Empowered the sales team to improve their effectiveness by developing and implementing a comprehensive training program, organizing annual sales kickoffs, and creating external-facing marketing materials to support the sales cycle
  • Maintained a thorough understanding of the market, the competitive landscape, and, most importantly, our customers

Senior Product Marketing Manager

Singular
04.2018 - 07.2019
  • Developed and executed product positioning and messaging that effectively conveyed the value and unique selling propositions across the entire product range
  • Designed, implemented, and oversaw the comprehensive go-to-market playbooks for new product launches and releases
  • Empowered the sales team to improve win rates by creating a robust training program and producing marketing materials for use throughout the sales cycle
  • Serve as the bridge between the Marketing, Product, and Sales teams on storytelling around new product launches and the existing product suite
  • Maintain a thorough understanding of the market, the competitive landscape, and, most importantly, our customers

Product Marketing Manager

Kenshoo
08.2016 - 04.2018
  • Led sales enablement initiatives for Kenshoo Social to help drive increased demand and improve sales win rates
  • This included delivering field training, collaborating with the marketing team to produce content and tools, assisting with sales calls, and creating demos in partnership with the product team
  • Directed the creation of videos, case studies, customer testimonials, and messaging guides for Kenshoo's website and sales teams
  • Collaborated on the go-to-market strategy and plan, focusing on product messaging and positioning, product launches, packaging, and pricing
  • Served as a product evangelist through thought leadership activities, such as blog posts, speaking engagements, and various other platforms

Marketing Associate

StudentUniverse
06.2014 - 07.2016
  • Created and implemented a strategy for cross-channel B2C social media advertising, focusing on daily optimization of paid campaigns across Facebook, Instagram, Pinterest, Snapchat, and Twitter
  • Led the growth of new social profiles on Snapchat and Instagram through engaging viral campaigns and partnerships with influencers
  • Designed and executed targeted email marketing campaigns, analyzing performance metrics to enhance engagement and boost conversion rates
  • Developed and oversaw the strategy for all B2C video content marketing initiatives
  • Crafted and launched B2C campaigns that utilized multiple channels, including website, email, social media, mobile advertising, and display, to elevate brand awareness and drive ROI
  • Produced engaging blog posts and webpage content for campaigns, prioritizing SEO best practices to drive traffic and boost lead generation
  • Produced persuasive copy for campaigns promoting student travel discounts on hotels and flights, effectively communicating value propositions to drive bookings and enhance brand awareness

PR & Customer Relations Manager

Global Home Fashion LLC
07.2013 - 04.2014
  • Supported customers with large contracts throughout the order execution process
  • Cultivated vendor relationships and ensured client satisfaction
  • Aided in managing supply chain connections, including interactions with manufacturers and jobbers
  • Coordinated international logistics, ensuring compliance with customs, tariffs, and security regulations for imports
  • Conducted research to identify potential clients while collaborating on a project to revamp the company's public relations strategy

Education

Bachelor of Science - International Management

University of Massachusetts
Boston, MA
01.2014

Skills

  • Product Marketing
  • Go-to-market strategy
  • Lead generation
  • Growth Marketing
  • Content Marketing
  • Management Skills

Accomplishments

  • Key contributor of 75% Logo growth YoY
  • 45% increase in marketing-sourced closed deals
  • 40% increase in marketing-sourced pipeline
  • Top Manager Award (100% positive feedback on an anonymous survey of employees)

Languages

English
Native/ Bilingual
Turkish
Native/ Bilingual

Timeline

Vice President of Marketing

Singular
10.2023 - Current

Head of Product Marketing & Content

Singular
03.2021 - 10.2023

Director of Product Marketing

Singular
07.2019 - 03.2021

Senior Product Marketing Manager

Singular
04.2018 - 07.2019

Product Marketing Manager

Kenshoo
08.2016 - 04.2018

Marketing Associate

StudentUniverse
06.2014 - 07.2016

PR & Customer Relations Manager

Global Home Fashion LLC
07.2013 - 04.2014

Bachelor of Science - International Management

University of Massachusetts

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Saadi Muslu