Sabira Muhammad
New York,NY
Summary
Sabira Muhammad is an Artist, Photographer, Creative Strategist, and Digital Marketer based in New York City. As a young creative who champions timelessness, Sabira applies innovative storytelling, directing, lighting, and scenic techniques to achieve exceptional results in her work. Sabira's style is exponentially diverse. By exploring multi-dimensional & unconventional image-making tactics, making bold statements, and telling unique stories, Sabira's goal is to create a new, shared, and unforgettable experience for her audience.
Overview
4
4
years of professional experience
Work History
Digital Manager
Boris L. Henson Foundation
Los Angeles, CA
10.2022 - Current
- Developed creative digital content and push campaigns to drive brand exposure and awareness including websites
- Generated ideas for creative campaigns that would engage customers across multiple channels.
- Directed social media strategy and initiatives to promote brand building, retention and revenue-focused activities.
- Tracked and analyzed social media and online marketing initiatives.
- Digital Content management
- Social media community management
- Wrote social media content to increase engagement with audience
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Monitored editorial calendars detailing social media content
Photographer & Creative
Ladygunn Magazine
New York City, NY
06.2022 - 09.2022
- Conceptualize and create content for digital platforms
- Direct and photograph editorial and event photoshoots
New Faces/Development Photographer
APM Model Management / The Btwn Agency
New York City, NY
08.2022 - Current
- Plan and obtain original shots using innovative thinking and new techniques.
- Crop, manipulate and perform color balance for final images.
- Select optimal locations, equipment and photography techniques based on assignment needs.
- Collaborate with client to plan shoots and boost satisfaction with photos.
- Creative Director for multiple photoshoot to build model portfolios
Photographer
Boris L. Henson Foundation
Los Angeles, CA
04.2022 - Current
- Worked with marketing team to align photography with project specifications.
- Enhanced, retouched and resized photographs and negatives using airbrushing and other techniques.
- Curated visual direction for numerous campaigns to šign with storytelling and strategy
- Created mood board and story proposals to ensure aligned and effective content marketing efforts across channels
Freelance Photographer
Self Employed Services
New York, NY
08.2020 - Current
- Collaborated successfully with various personalities and work styles.
- Cropped, manipulated and performed color balance for final images.
- Explained price and package details to customers.
- Maintained various studio equipment.
- Served as field producer to coordinate scenes.
- Purchased materials and props for photo shoots to enhance products and appearance of subjects.
- Collaborated with clients to plan shoots and boost satisfaction with photos.
E-commerce Photographer
Madewell
New York City, NY
06.2022 - 08.2022
Photographer
BET Awards Host Dinner
Los Angeles, CA
06.2022 - 07.2024
- Improvised photographic methods and techniques.
- Set up precise photographic measurements and control equipment.
- Collaborated successfully with various personalities and work styles.
- Photographed special events, parties, and portraits.
- Utilized filters, edits, and after-effects to enhance photos.
Content Strategist
BLHF x Kate Spade New York SheCare Pods
New York, NY
02.2023 - 04.2024
- Curated content for social media platforms.
- Proposed creative ideas to engage followers with different content types and formats.
- Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
- Collaborated with social media managers to define channel content needs.
- Studied target audience and business offerings to devise effective call-to-action copy.
- Produced content assets to activate strategies across web and social marketing channels.
- Used data analysis and reporting tools to identify customer insights and optimize content performance.
- Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
E-commerce and Photo Marketing Intern
Untitled Magazine
New York, NY
02.2022 - 04.2022
Founder/Editorial Writer
BOUCHE STUDIOS
New York, NY
09.2021 - 12.2022
- Led startup and opening of business and provided business development, creation of operational procedures and workflow planning.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Devised organizational vision, mission and foundational structure to facilitate early growth.
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
- Negotiated key initial contracts and established plans to formalize structure and support growth.
- Collaborated with company partners to develop and actualize strategic plans to advance company's mission and objectives and promote revenue, profitability and growth.
Photographer and Creative Director
Calyx Clothing x Apocne
New York, NY
10.2022 - 11.2022
- Designed and conceptualized content that strongly communicated brand narrative, goals and concepts.
- Developed and communicated industry-leading creative concepts consistent with brand.
- Conceptualized stories and themes to create imagery aligned with brand and collection narrative
E-commerce Photographer
Ajaie Alaie
New York City, NY
03.2022 - 09.2022
- Created engaging, brand-relevant content for social media channels.
- Developed content strategies for digital campaigns and initiatives.
- Configured shots based on daily needs, weather and lighting conditions and available equipment.
- Set and maintained organized and detailed schedules for production.
- Directed video participants to capture specific activities and events.
- Applied creative thinking to distill product messaging and pain points into captivating stories.
Social Media Content Creator
Backbeat Co.
New York City, NY
07.2022 - 08.2022
- Coordinated with marketing and design teams to illustrate articles and blog posts.
- Created engaging content for clothing and fashion marketing with objective ideas for advertising.
- Captured authentic behind-the-scenes and general media for social media platforms.
Photographer (E-commerce and Social)
Novel Swim
New York , NY
06.2022 - 08.2022
- Developed and shot content for summer campaigns
- Worked closely with Brand Manager to develop storytelling across digital platforms
Photo Assistant
Mathew Brandon
Los Angeles, CA
12.2020 - 02.2021
- Assisted on set for large scale Fashion, Commercial & Editorial photoshoots
- Enlarged, refocused and retouched photographs to clarify specific image areas to meet customer needs and preferences.
- Maintained various studio equipment.
- Manipulated digital images through advanced computer skills, video editing and image retouch and promoted technical quality of final output.
Education
Bachelor of Arts - Visual And Performing Arts
The New School
New York, NYSkills
- Photography
- Adobe PhotoShop
- Video Production
- AI Image & Content Creation
- Digital Marketing
- Social Media Marketing
- Social Media Management
- Production Management
- Content Development & Management
- Trend Analysis
- Creative Direction & Styling
- Graphic Arts Design
Timeline
Content Strategist
BLHF x Kate Spade New York SheCare Pods
02.2023 - 04.2024
Digital Manager
Boris L. Henson Foundation
10.2022 - Current
Photographer and Creative Director
Calyx Clothing x Apocne
10.2022 - 11.2022
New Faces/Development Photographer
APM Model Management / The Btwn Agency
08.2022 - Current
Social Media Content Creator
Backbeat Co.
07.2022 - 08.2022
Photographer & Creative
Ladygunn Magazine
06.2022 - 09.2022
E-commerce Photographer
Madewell
06.2022 - 08.2022
Photographer
BET Awards Host Dinner
06.2022 - 07.2024
Photographer (E-commerce and Social)
Novel Swim
06.2022 - 08.2022
Photographer
Boris L. Henson Foundation
04.2022 - Current
E-commerce Photographer
Ajaie Alaie
03.2022 - 09.2022
E-commerce and Photo Marketing Intern
Untitled Magazine
02.2022 - 04.2022
Founder/Editorial Writer
BOUCHE STUDIOS
09.2021 - 12.2022
Photo Assistant
Mathew Brandon
12.2020 - 02.2021
Freelance Photographer
Self Employed Services
08.2020 - Current
Bachelor of Arts - Visual And Performing Arts
The New School
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