Saboor Chaudhry
Lincoln
Summary
Marketing professional with over 13 years of hands-on experience in retail, product, and brand marketing. Demonstrated success in building consumer-facing brands, executing multi-channel activations (CRM, eCommerce), and leading cross-functional teams through ambiguity and minimal structure. Strong analytical skills, data-driven decision-making, and a bias for action. Adept at managing high-priority projects while balancing brand integrity and company objectives. Entrepreneurial, team-oriented, and passionate about marketing and the evolving cannabis industry.
Accomplished industry leader offering many years of management expertise including staff training and development, performance evaluation, and continuous improvement. Focused and efficient with proficiency in financial reporting and budget adherence. Demonstrated success in evaluating P&L to achieve targets.
Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed.
Detail-oriented Assistant Manager offers more than extensive progressive record of accomplishment in leadership roles. Establishes clear guidelines and enforces consistent policies to keep staff satisfied and on-target to achieve important objectives. Excellent relationship-building, multitasking, and decision-making skills.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Assistant Manager – Retail Operations & Marketing
Marathon Gas Station
Lombard
03.2019 - 01.2024
- Oversaw day-to-day operations for multiple store locations, managing inventory, sales performance, and team leadership.
- Implemented local marketing initiatives aligned with brand identity, boosting customer loyalty and repeat business.
- Collaborated with vendors and external partners to manage stock, branded displays, and promotional campaigns.
- Created monthly performance reports for leadership, analyzing sales trends, customer preferences, and inventory data.
- Developed internal communications and SOPs to ensure brand consistency and employee buy-in across locations.
- Tracked marketing expenses, vendor estimates, and operational costs, maintaining alignment with corporate budgets.
- Collaborated with cross-functional teams to implement digital-first retail innovations, including loyalty programs and seamless e-commerce experiences, enhancing customer journeys.
- Achieved monthly sales of $60,000 to $80,000 in general merchandise from 2019 to 2024 at multiple locations in in retail stores demonstrating consistent sales performance.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Reviewed completed work to verify consistency, quality, and conformance.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Assisted with customer requests and answered questions to improve satisfaction.
- Coordinated promotional events to drive foot traffic and boost sales initiatives.
- Managed social media campaigns to increase online presence and audience interaction.
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Collaborated with cross-functional teams to ensure cohesive communication across platforms.
- Analyzed market trends to inform product positioning and marketing approaches.
- Oversaw the creation of promotional materials aligned with brand guidelines.
- Monitored competitor activity in order to stay ahead of market trends and devise innovative strategies accordingly.
- Managed social media accounts including Facebook, Twitter, Instagram, creating content on a regular basis and engaging with followers.
- Developed and implemented effective marketing campaigns to increase brand awareness and sales.
- Organized promotional events such as product launches, press conferences, trade shows and exhibitions.
- Generated monthly reports outlining progress made towards achieving marketing goals.
- Coached staff members on best practices related to customer service techniques.
- Designed promotional materials including brochures, flyers, posters, banners for various campaigns.
- Evaluated effectiveness of completed projects through analysis of relevant metrics such as ROI, conversion rates.
- Analyzed customer feedback data to identify areas of improvement in retail operations.
Sr Sales & Marketing Manager
Ajjo Designer Jewellery
Islamabad
01.2013 - 01.2017
- Spearheaded branding and retail marketing efforts for a boutique jewelry business, driving brand consistency across all touchpoints.
- Designed and executed integrated campaigns that aligned with seasonal collections and national style trends.
- Collaborated with creative teams to produce POS displays, packaging, and in-store branding assets in line with brand guidelines.
- Partnered with local influencers to amplify social reach and increase brand awareness within key customer segments.
- Developed and activated customer experience strategies across retail, eCommerce, and CRM channels.
- Produced campaign performance reports, analysing customer data and sales trends to refine brand positioning and marketing efforts.
- Managed marketing budgets, vendor negotiations, and inventory for promotional product lines.
- Conducted competitor benchmarking and consumer insight analysis to inform future branding strategy.
- Demonstrated brand leadership by activating consistent identity across all marketing materials, focusing on customer experience and building a lasting retail presence.
- Championed projects through ambiguity, adapting quickly and decisively to shifting business needs with minimal guidance.
- Collaborated across CRM and eCommerce channels to roll out marketing campaigns with measurable ROI.
- Managed multiple high-priority projects, using structured workflows and performance metrics to keep launches on track.
- Employed analytical tools to interpret customer insights, campaign performance, and product trends for strategic decisions.
- Motivated teams through a collaborative and entrepreneurial spirit, driving innovation and team cohesion.
- Communicated clearly and persuasively with internal and external stakeholders to advocate for brand priorities.
- Maintained brand-first decision-making mindset, ensuring alignment with broader business goals.
- Developed and executed comprehensive marketing strategies for the retail sector, enhancing customer acquisition, retention, and brand affinity at scale.
- Led digital-first retail innovation, including loyalty programs and personalized e-commerce experiences, optimizing customer engagement across channels.
- Developed targeted marketing campaigns for luxury jewellery collections.
- Managed social media presence to enhance brand visibility and engagement.
- Conducted market research to identify emerging trends in designer jewellery.
- Collaborated with design teams to align marketing strategies with product launches.
- Coordinated promotional events to attract potential customers and boost sales.
- Trained sales staff on product knowledge and customer service techniques.
- Established partnerships with influencers to increase brand awareness in the market.
- Managed a team of sales representatives by providing guidance, training, and support when needed.
- Analyzed competitor activities in the market and identified opportunities for growth.
- Conducted market research to understand customer needs and preferences.
- Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
- Monitored customer satisfaction levels through surveys and feedback mechanisms.
- Coordinated with marketing team to create effective campaigns for products or services.
- Created and distributed promotional materials to increase brand awareness.
- Negotiated deals with vendors and suppliers for procuring necessary resources at competitive prices.
- Implemented effective pricing strategies according to industry trends and customer segmentation criteria.
- Prepared reports on key metrics such as leads generated, conversion rates, ROI.
- Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
- Assisted in developing content for social media platforms such as Facebook or Twitter for increasing brand visibility.
- Managed canvassing strategies to generate appointments for outside sales team.
- Organized events such as conferences, exhibitions, seminars. to promote products and services.
Customer Service Advisor
Mitsubishi Motors
Islamabad
01.2012 - 01.2013
- Served as the liaison between service centre and clients, providing a high-end customer experience aligned with the brand.
- Supported retail team in cross-selling parts and services, contributing to overall revenue goals.
- Monitored customer satisfaction metrics and recommended service improvements.
Sales & Marketing Manager
Faw Motors
Islamabad
01.2005 - 01.2012
- Led automotive sales initiatives for regional dealership, creating customer-first marketing experiences.
- Developed and deployed localized campaigns, supporting national promotions while adapting to regional customer behaviour.
- Negotiated with vendors and fleet clients, managed post-sale relationships, and conducted market research to drive repeat business.
- Trained junior sales representatives on effective product presentation and branding techniques.
- Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
- Assisted in developing content for social media platforms such as Facebook or Twitter for increasing brand visibility.
- Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches.
- Developed partnerships with external organizations for joint promotions or collaborations.
- Spearheaded implementation, execution and growth of business channel partner program.
- Researched emerging technologies in the field of Sales and Marketing and made recommendations for implementation.
- Evaluated performance metrics such as revenue generation, customer acquisition rate. to measure success of initiatives taken up by the team.
- Analyzed market trends to identify new business opportunities.
- Conducted market research and reported on competitors.
- Gained market share in new sales performance through aggressive team training.
- Coached, developed and motivated team to achieve revenue goals.
- Used change methodologies to increase sales and led projects for increased productivity.
Assistant Marketing Manager
Instant Print Systems (Pvt) Ltd
Islamabad
01.2005 - 01.2006
- Supported execution of print and media campaigns for B2B and B2C clients, adhering to brand guidelines and quality standards.
- Partnered with creative and production teams to ensure campaign deliverables were on brand and on time.
Education
Bachelor’s degree - marketing & finance
Preston University
Islamabad01.2009
A-Levels - Business
London University
Islamabad01.2005
O-Levels - Science Subjects
London University
Islamabad01.2001
Skills
- Retail Brand Management
- Marketing Campaigns
- Cross-functional Collaboration
- Budget & Vendor Management
- CRM & Customer Insights
- Performance Analysis
- Strategic Planning
- Adobe Photoshop
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Point of Sale Systems
- ECommerce & Retail Tech
- Relationship Building
- Communication
- Team Leadership
- Market Research
- Customer Experience Design
Certification
- Diploma: Basic Applications of Computer – Software & Hardware, 2004
- Certificate of Participation: University Cricket Tournament
- 3rd Place – Mr. Gym Competition, 2006
<Enter your own>
- Relocation: 1
- Work Permit: Authorized to work in the U.S.
Timeline
Assistant Manager – Retail Operations & Marketing
Marathon Gas Station
03.2019 - 01.2024
Sr Sales & Marketing Manager
Ajjo Designer Jewellery
01.2013 - 01.2017
Customer Service Advisor
Mitsubishi Motors
01.2012 - 01.2013
Sales & Marketing Manager
Faw Motors
01.2005 - 01.2012
Assistant Marketing Manager
Instant Print Systems (Pvt) Ltd
01.2005 - 01.2006
Bachelor’s degree - marketing & finance
Preston University
A-Levels - Business
London University
O-Levels - Science Subjects
London University
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