Sabrina Basu

• Conducted thorough user research with business and users, identifying key pain points and opportunities for improvement.
• Developed responsive designs to ensure optimal performance on various devices and platforms.
• Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.

• Worked on a team designing enterprise mobile and web applications for a financial service.
• Spearheaded research and discovery for user and business centric design decisions with personas and workflows.
• Created, tested, and iterated on designs for best user experience across multiple platforms.
• Documented and streamlined workflows to increase ease of use and efficiency

• Led interaction design, UX strategy and illustration for the RxWell mental health and wellness mobile app, associated coaching dashboard and content management systems.
• Conducted and analyzed user feedback to direct future UX updates, addressing user concerns and pain points during subsequent iterations.
• Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.

• Design and launch enterprise facing web and app based products.
• Led contextual inquiries and ideation sessions with users and business to identify needs, pain points, key metrics and to map the ecosystem.
• Designed wireframes for new and existing products, iterating based on usability testing.
• Provided documentation and guidance for handoff to developers.

• Worked on design for a tracking management system for the Oil and Gas supply chain that is both secure and user friendly.
• Conducted research through interviews and competitive analysis to translate business goals and user needs into viable solutions.
• Worked closely with stakeholders, product managers and developers to ensure
• Created and iterated on wireframes and functional prototypes to test usability and for presentations to potential clients.
• Designed engaging visuals optimized for various devices, enhancing overall user experience across platforms.

• Worked within team of designers and stakeholders to develop branding strategy and on-boarding for Log-Ai's third party logistics platform.
• Designed and tested wireframes and prototype for LogAI's platforms on-boarding and dashboard.
• Outlined user flows for customer, warehouse, and trucking platforms.

• Lead team of 4 UX Designers to help existing app eliminate issues with on-boarding new users.
• Recruited research participants, conducted user research through user interviews, usability testing and competitive analysis.
• Designed interface and tested usability of new on-boarding strategies.

• Created mobile applications and responsive websites.
• Conducted and analyzed user interviews and usability testing.
• Design wireframes and create clickable Invision prototypes.
• Developed user flows, sitemaps and research reports.

• Produced financial budgets, reports, analyses, and projections on organization for use by CEO, CFO, and Board of Directors.
• Researched and developed analysis and presentations for state legislators.
• Coordinated and attended meetings to lobby state legislators on behalf of the state horsemen’s association.

Owned all aspects of linear commercial trafficking as primary log generator. Adhered to client preferences and coordinated with operations, programming, and sales when conflicts arose.