Sabrina Beard
Flagstaff,AZ
Summary
Analytical and creative Marketing Specialist with a focus on data-driven strategies and effective communication. Known for successful email marketing campaigns and community event coordination, contributing to enhanced brand visibility and customer retention.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Specialist
Discover Flagstaff
Flagstaff, Az
01.2020 - Current
- Conducted market research to identify trends and consumer preferences in the Flagstaff region.
- Developed and implemented landing page copy to enhance customer engagement and retention.
- Managed email marketing campaign process with open rates exceeding 70% and click-through rates exceeding 40% through A/B testing and segmentation strategies.
- Collaborated with local businesses to align marketing strategies with objectives and sales goals.
- Managed social media platforms by scheduling posts and responding to audience inquiries promptly.
- Coordinated local events to boost community and drive-market engagement and brand recognition.
- Analyzed campaign performance metrics to inform future marketing strategies and initiatives.
- Executed content calendars to ensure the timely delivery of marketing communications and seasonal content updates.
- Identified partnership opportunities with local businesses to enhance promotional efforts.
- Conducted surveys to gather customer feedback, improving service offerings and marketing strategies.
- Trained team members on best practices for social media engagement and content creation.
- Utilized SEO strategies to increase website traffic and improve online visibility.
- Developed marketing strategies for existing products, services and new product launches.
- Created content for Facebook and Instagram
- Created and coordinated blog content for local news outlet.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Summarized analyses and made recommendations based on findings.
- Tracked communications strategies, advertising campaigns, and marketing approaches to measure successes and failures.
- Created digital passports to enhance visitor experiences.
- Facilitated contract procurement process.
Education
Bachelor of Science - Communications With Public Relations Emphasis
Northern Arizona University
Flagstaff, AZ 08.2015 - 12.2019
Skills
- Email marketing
- Social media management
- SEO optimization
- Market research
- Reporting
- Project development and maintenance
- Creating and maintaining partnerships
- Content creation
- Event coordination
- Data analytics
- Effective communication
- Team collaboration
- Time management
- Creative thinking
- Campaign tracking
- Analytics and SEO
- Copywriting
- Campaign management
- Database management
- Project management
- Digital marketing
- Digital advertising
- Influencer marketing
- Relationship building
- Written communication
- A/B testing
Timeline
Marketing Specialist
Discover Flagstaff
01.2020 - Current
Bachelor of Science - Communications With Public Relations Emphasis
Northern Arizona University
08.2015 - 12.2019