SABRINA BEDELL
Seattle,WA
Summary
Highly organized and self-motivated Associate Director experienced in paid search and display advertising, cross-functional team leadership, and reporting/analytics. Skilled in developing and implementing data-driven media strategies to increase efficiency and performance. Passionate about driving business growth and creating a positive work environment.
Overview
5
5
years of professional experience
Work History
Associate Director
Market Performance Group
08.2024 - Current
- Led a team of 3 media managers and 2 media specialists, driving professional development and overseeing owned accounts.
- Owned relationship with Amazon DSP agency reps and lead DSP education across internal teams.
- Consulted in media strategy for CPG client with $14MM+ annual Amazon budget, providing budget forecasting, category insights, and strategic recommendations for growth.
- Conducted media audits for potential clients, contributing to business development and crafting go-to-market strategies for brand teams.
Digital Media Manager
Market Performance Group
07.2022 - 07.2024
- Developed and executed Amazon media strategies for CPG clients, managing $10-15MM annual budgets across search and DSP, optimizing budget pacing/forecasting and ad delivery.
- Led cross-functional collaboration to identify and implement campaign optimizations, implement go-to-market strategies for 3 new brands and over 20 new products, and test new ad tech, resulting in sales growth of 44% year-over-year.
- Managed and mentored a team of 3 media specialists, driving their professional development while delegating campaign optimizations to drive efficiency.
- Partnered with ad tech partners to optimize media products such as Amazon Marketing Cloud, ensuring alignment with client objectives and driving a 26% increase in ROAS over 2 years.
Paid Search Specialist
REI
11.2021 - 07.2022
- Support Paid Search/Shopping execution and strategy, owning core gear and apparel accounts and to drive overall ecommerce growth.
- Utilize SA360 as bid management across 100+ campaigns on Google and Bing.
- Execute bid and budget optimizations during major tentpole events.
- Streamline reporting and analyses of campaign performance.
Growth Marketing Manager
Bamboo
06.2021 - 11.2021
- Managed $4MM+ in quarterly ad spend, driving a 20% improvement in e-commerce client KPIs by optimizing YouTube campaign audience and creative strategies.
- Led the development and execution of campaign strategies across platforms like Google Ads, Bing, YouTube, Pinterest, and Apple Search Ads, ensuring efficiency and scalability in ad delivery.
- Maintained key client relationships for large digital e-commerce brands, advocating for their needs in media strategy and collaborating with global teams to optimize campaign performance.
- Trained and mentored 2-3 junior team members, fostering their growth and ensuring alignment with best practices in media planning and execution.
Growth Marketing Associate, Paid Search
Bamboo
01.2020 - 06.2021
- Built, launched, and managed paid media campaigns totaling $5-$10MM in annual spend across Google Ads, Bing, YouTube, Pinterest, and Apple Search Ads for a variety of brands across telehealth, education, pet, and e-commerce.
- Analyzed campaign data, providing actionable insights and presenting optimization strategies to improve ad delivery and client performance, supporting long-term revenue growth.
- Developed quantitative reports to display campaign performance to key stakeholders, ensuring alignment between campaign goals and broader business objectives.
Paid Search & Social Analyst
Spark Foundry
01.2020 - 06.2021
- Led the execution of paid search and social campaigns for CPG and home appliance clients, supporting new product launches and channel expansions.
- Developed and implemented campaign strategies, advocating for optimizations based on performance trends to enhance campaign effectiveness and meet client objectives.
- Monitored and managed campaign budgets, ensuring efficient pacing and timely bid adjustments, aligned with business goals and client expectations.
- Analyzed campaign data to create cohesive quantitative reports, providing actionable insights and strategic recommendations to inform future campaign optimizations and long-term growth.
Education
Bachelor of Science - Experience Design & Management
Brigham Young University
Provo, UT12-2018
Skills
- Search engine marketing (Google, Bing, YouTube, Amazon)
- Display media buying
- Budget pacing and forecasting
- Ad tech automation (Pacvue, SKAI, DV360, SA360)
- Reporting and analytics
- Cross-functional team leadership
- Training and development
- Client relationship management
Timeline
Associate Director
Market Performance Group
08.2024 - Current
Digital Media Manager
Market Performance Group
07.2022 - 07.2024
Paid Search Specialist
REI
11.2021 - 07.2022
Growth Marketing Manager
Bamboo
06.2021 - 11.2021
Growth Marketing Associate, Paid Search
Bamboo
01.2020 - 06.2021
Paid Search & Social Analyst
Spark Foundry
01.2020 - 06.2021
Bachelor of Science - Experience Design & Management
Brigham Young University
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