Summary
Overview
Work History
Education
Skills
Timeline
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Sabrina Callari

Gardiner,NY

Summary

Accomplished Senior Account Executive with a proven track record at Liberty Coca Cola, excelling in strategic planning and account management. Skilled in leveraging consumer insights and data analysis to drive revenue growth, securing exclusive contracts, and fostering key relationships. Demonstrated ability to lead teams to surpass sales targets, showcasing exceptional project management and negotiation capabilities.

Overview

14
14
years of professional experience

Work History

Senior Account Executive-Convenience/Retail

Liberty Coca Cola
Philadelphia, USA
01.2021 - Current
  • Promoted through increasing scope of positions and responsibilities by generating exceptional revenue growth
  • Identify business prospects and build tactical plans to realize opportunities
  • Project monthly sales for all product lines and devise customer plans with impactful pricing and promotional approaches that align with corporate objectives
  • Partner cross-functionally to position brand image and convey marketing launch strategies
  • Observe and report advancements on major business proposals and execute complex programs to boost revenue
  • Employ data analysis to shape market strategies and objectives, resulting in revenue surge through effective communication of payment modifications and product updates to clients
  • Successfully negotiated increased share availability vs competitive brands
  • Spearheaded strategic planning and pinpointed growth prospects for Liberty Coca Cola Beverages across crucial national and regional convenience retail customers, including Wawa, QuickChek, CircleK, Pilot Travel Centers, and Travel Centers of America
  • Chaired top-notch quarterly stewardship meetings with decision makers to foster growth

Account Executive-Food Service & On Premise

Liberty Coca Cola
New York, USA
01.2014 - 01.2021
  • Developed and maintained relationships with prospective and existing accounts to drive revenue growth
  • Negotiated and managed multi-year exclusive and shared contracts, implemented pricing strategies and created promotional and marketing calendars
  • Executed sales incentive promotions while advancing local and national advertising campaigns
  • Secured customer authorization for product and equipment sale as well as produced sales presentations
  • Effected ad calendar and transmitted market conditions with internal sales force
  • Obtained complete pouring rights agreements with various prestige properties
  • Provided customer service to gain revenue streams delivered training on new features and updated products
  • Examined and utilized customer needs, industry trends and product standards to execute account strategies
  • Qualified leads to drive new business development
  • Showcased product concepts and offerings to clients based on established specifications and preferences
  • Successfully collaborated with key stakeholders to secure exclusive pouring rights
  • Extended several exclusive pouring rights contracts, including one for 10 years with Dominican College and five for Pace University, SUNY New Paltz College, and Nyack College
  • Shifted SUNY Sullivan College and Iona College from rival arrangements into 5-year exclusive Coca-Cola pouring rights agreements
  • Engaged with Coca-Cola North America to acquire commercial pouring rights for Lego Land New York Amusement Park for a period of five years

District Sales Manager

Coca Cola Refreshments
New Windsor, USA
01.2011 - 01.2014
  • Led sales efforts in assigned regional and national accounts across 5 counties including Dutchess, Orange, Putnam, Ulster, and Rockland
  • Controlled, mentored, and enhanced performance of a team of 6-10 sales associates while fostering culture of growth and development
  • Facilitated weekly conference calls with national account executives to report sales progress
  • Evaluated individual performance and devised plans to improve sales results
  • Coordinated weekly sales discussions with the account management team while adopting all engagement initiatives and functioning as an encouraging leader
  • Trained sales associates in product knowledge, sales incentives, and effective selling approaches, resulting in a significant improvement in customer satisfaction
  • Boosted YOY sales by consistently achieving and surpassing sales quotas
  • Spearheaded multiple internal initiatives such as Safety, Innovation Rallies, and IT launches

Business Development Manager, Lead Account Manager, and Account Manager

Coca Cola Enterprises

Education

ATD Training & Facilitating

Develfy Consulting
Monmouth Junction, NJ
10-2024

Management Acceleration

Liberty Coca Cola
Philadelphia, PA
09-2024

Negotiation Training

The Gap Partnership
East Rutherford, NJ
05-2022

Management Essentials

Liberty Coca Cola
Philadelphia, PA
01-2019

Collaborating For Value

Liberty Coca Cola
Philadelphia, PA
01-2018

Associate of Business Administration -

SUNY Ulster
Stone Ridge, NY
05-2000

Skills

  • Project management
  • Account management
  • Contract negotiation
  • Consumer insights
  • Data analysis
  • Sales strategies implementation
  • Forecast preparation
  • Key account management
  • Sales reporting
  • Business plan execution
  • Strategic planning
  • Strategic selling

Timeline

Senior Account Executive-Convenience/Retail

Liberty Coca Cola
01.2021 - Current

Account Executive-Food Service & On Premise

Liberty Coca Cola
01.2014 - 01.2021

District Sales Manager

Coca Cola Refreshments
01.2011 - 01.2014

Business Development Manager, Lead Account Manager, and Account Manager

Coca Cola Enterprises

ATD Training & Facilitating

Develfy Consulting

Management Acceleration

Liberty Coca Cola

Negotiation Training

The Gap Partnership

Management Essentials

Liberty Coca Cola

Collaborating For Value

Liberty Coca Cola

Associate of Business Administration -

SUNY Ulster

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Sabrina Callari