Sabrina DeAlba

· Led analytics for luxury automotive industry, enhancing marketing campaigns through data analysis from multiple sources

· Collaborated to meet campaign objectives with efficiency, ensuring real-time optimizations aligned with client goals

· Structured cross-agency adoption of client-driven taxonomy for dashboard data ingestion

· Spearheaded quarterly business reviews, presenting performance metrics to stakeholders

• Identified trends and patterns in large datasets, leading to actionable insights.
• Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
• Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
• Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.

• Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
• Enhanced campaign performance by developing and implementing targeted marketing strategies.
• Increased lead generation through data-driven audience segmentation and personalized content creation.
• Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
• Managed multi-channel campaigns for increased brand visibility and customer engagement.

• Supported and serviced advertising contracts for television accounts in collaboration with management and account executives.
• Utilized Nielsen data and market competitive to help formulate sales strategies and rationale for future negotiations.
• Identified and resolved all airtime scheduling issues including revisions, cancellations and pre-emptions.
• Liaison between advertising agencies, media buyers and television stations