Sabrina Gaffney
Senior Copywriter
Long Beach,CA
Summary
With over a decade of experience, I've helped New York Times bestselling authors and major lifestyle brands, such as Lucky Brand Jeans and Poo-Pourri, tell captivating stories and shatter ceilings. Throughout my career, I've utilized solid marketing principles and human psychology to achieve outstanding results. I come with a collaborative spirit (that's where the magic happens), and I always have a creative solution ready in my back pocket.
Overview
15
15
years of professional experience
Work History
Copywriter
Blue Nile
04.2022 - Current
- Functioned at senior level.
- Drove engagement, boosted campaign performance, and contributed to positive brand perception through the creation of high-impact messaging for ads, emails, SMS, website content, packaging, showroom signage, videos, and social media.
- Helped develop a fresh voice for the brand that aligns with everyday luxury.
- Updated, elevated, and maintained editorial style guide, used across all company communications.
- Named and established the brand messaging for new products and collections.
- Led a bi-weekly meeting with designers to find ways to up-level copy and design.
- Improved the brand storytelling process.
- Presented projects to stakeholders.
- Reviewed and edited final copy for accuracy and correct grammar.
Senior Copywriter
Contract Positions
09.2010 - 04.2022
- Developed brand voice, campaign messaging, and content marketing strategies for e-commerce brands.
- Worked with teams to maintain a consistent brand voice across all channels and touchpoints.
- Hired, managed, and mentored copywriters.
- Wrote irresistible copy for emails, websites, blog posts, product descriptions, ads, taglines, social media, packaging, press releases, and events.
Senior Copywriter
Fierce Costumes
02.2010 - 08.2010
- Hired, trained, and managed ten product description writers.
- Set and maintained writing standards, and edited all content.
- Wrote highly engaging product descriptions for costumes, club wear, and lingerie
- Researched and fact checked.
Education
Certificate in Journalism: Newspaper and Magazine Emphasis -
Long Beach City College
01.2008
Bachelor of Arts in English -
University of California, Irvine
01.2004
Skills
- Copywriting
- Storytelling
- Copy editing
- Brand voice development
- Content marketing strategy
- Campaign strategy
- Social media marketing
- Short-form content
- Leadership
- Originality and creativity
- Chicago Manual of Style
- APA style
Timeline
Copywriter
Blue Nile
04.2022 - Current
Senior Copywriter
Contract Positions
09.2010 - 04.2022
Senior Copywriter
Fierce Costumes
02.2010 - 08.2010
Certificate in Journalism: Newspaper and Magazine Emphasis -
Long Beach City College
Bachelor of Arts in English -
University of California, Irvine
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