Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Sabrina Kapfhammer

Waxhaw,NC

Summary

I’ve developed strong organizational and design skills through hands-on projects and advanced training, including a Microsoft Excel certification. I use these skills to create effective data models and well-structured caI'm now seeking a role where I can combine my passion for organization, design, and technology, with my analytical strengths, to contribute meaningfully to both personal and company success.

Overview

3
3
years of professional experience

Work History

Wedsite Designer

Solar Lighting International
Charlotte, NC
06.2025 - Current
  • Performed cross-browser compatibility testing to ensure uniformity across different platforms.
  • Optimized web pages for better search engine rankings.
  • Analyzed user feedback to make improvements in the overall design of the website.
  • Conducted usability tests to identify problems in navigation or layout of the website.
  • Optimized websites for maximum speed and scalability.
  • Monitored traffic analytics data and adjusted strategies accordingly.
  • Conducted website testing across multiple browsers and devices to ensure compatibility and responsiveness.
  • Managed the production of weekly newsletters by writing copy, selecting images, and scheduling delivery dates.
  • Developed and executed email campaigns to promote products and services.
  • Created, tested, and optimized emails for various target audiences.
  • Identified opportunities for improvement in existing processes related to email marketing projects.
  • Provided support in creating effective email campaigns through drafting copywriting and designing layouts for newsletters.
  • Provided guidance on proposal design, layout, format, and structure based on best practices.
  • Developed detailed outlines for each proposal section to ensure clarity and accuracy.
  • Edited copywriting content from a variety of sources for accuracy and clarity.
  • Developed SEO copywriting strategy for website pages and blog posts.
  • Assisted with the development of online content and copywriting for website pages.

Brand Marketing and Communications Intern

AvidXchange
Charlotte, NC
05.2024 - 08.2024
  • Supported the creation and execution of marketing campaigns, including email marketing, and digital advertising.
  • Conducted research on industry trends, competitor activities, and consumer behavior to provide actionable insights for marketing strategies.
  • Ensured brand guidelines are adhered to across all marketing materials and communication channels.
  • Assisted in writing email copy, as well as creating scripts for brand website and videos.
  • Capstone Project: Successfully completed an internship capstone project answering the question 'how do we make suppliers brand advocates'. The focus of this project was on making suppliers brand advocates which involved creating a comprehensive strategy to turn suppliers into enthusiastic promoters of the AvidXchange brand. This project aimed to deepen the partnership between AvidXchange and its suppliers, leveraging their endorsement to enhance brand reputation and support.
  • Discovery Phase: Gathered feedback from current suppliers about their perception of the AvidXchange brand, their level of engagement, and what would motivate them to become advocates.
  • Reviewed the current state of supplier partnerships, including communication channels, incentives, and support systems.
  • Investigated how competitors manage their supplier relationships and identify best practices for turning suppliers into advocates.
  • Solution Proposed: Create a reward system that recognizes and incentivizes suppliers who actively promote the AvidXchange brand. Explore co-branding initiatives where suppliers can use your brand's assets in their marketing materials and offer suppliers exclusive access to new products, promotional materials, or events to foster a sense of partnership and belonging. Choose a few key suppliers to test the new advocacy programs and strategies, collect feedback and implement the program.

Sales Associate

Pandora Jewelry
Southpark, NC
12.2022 - 12.2023
  • Provided exceptional service by engaging with customers, understanding their needs, and offering personalized jewelry recommendations.
  • Drove sales by actively promoting Pandora’s products, meeting or exceeding individual and store sales targets. Utilize sales techniques to encourage additional purchases and increase average transaction value.
  • Maintained comprehensive knowledge of Pandora’s product lines, including new collections, promotions, and jewelry care. Communicate product features and benefits to customers effectively.
  • Ensured the store is visually appealing and maintains Pandora’s standards for product presentation. Assist with setting up displays, arranging merchandise, and ensuring the store environment is clean and organized.
  • Assisted with stock management, including receiving, processing, and replenishing inventory. Conduct regular stock counts and ensure accurate record-keeping.
  • Supported store operations by handling transactions accurately, managing the cash register, and processing sales returns or exchanges in accordance with company policies.

Education

Bachelor of Science - Business Administration, Digital Marketing

Appalachian State University
Boone, NC
05.2025

Skills

  • Brand development
  • Microsoft Office Suite
  • Adobe Creative Suite
  • Salesforce
  • ACT!
  • WordPress
  • Writing
  • Editing
  • Market research
  • Website design
  • Visual design principles
  • Search engine optimization
  • Copywriting
  • Email marketing campaigns
  • Multichannel marketing coordination
  • Project management
  • Strategic positioning
  • Data analysis

Timeline

Wedsite Designer

Solar Lighting International
06.2025 - Current

Brand Marketing and Communications Intern

AvidXchange
05.2024 - 08.2024

Sales Associate

Pandora Jewelry
12.2022 - 12.2023

Bachelor of Science - Business Administration, Digital Marketing

Appalachian State University

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Sabrina Kapfhammer