Sabrina Kutler

Managed social media presence for multiple wine brands (Napa Cellars, Trinchero Napa Valley, Terra d’Oro, Bandit Wines), including:

• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Developed and executed tailored content calendars that increased follower growth and engagement.
• Coordinated with photographers to produce on-brand, high-quality visual content.
• Launched advertising campaigns on Meta, optimizing ad performance through A/B testing.
• Managed budgets efficiently, ensuring cost-effective digital strategies.
• Tracked KPIs quarterly using Google Analytics and Meta Insights to measure campaign success and inform future strategies and ad optimization.

Managed and maintained influencer partnerships across all brands, including:

• Built and managed a network of influencers, increasing organic brand reach.
• Negotiated partnership agreements, ensuring ROI-driven collaborations.
• Worked closely with influencers to develop authentic, high-performing content aligned with brand messaging.

• Developed and executed content strategy and digital shelf optimization for over 30+ brands on 20+ digital shelves.
• Approved, reviewed and edited content flowing to retailer websites.
• Conducted regular content audits to identify gaps and redundancies of content.
• Collaborated with brand marketing and design teams to develop and plan site content, layout, and style.
• Streamlined functions by developing and implementing processes and task management ticket systems.
• Conducted regular competitor analyses to identify opportunities for differentiation in the market landscape.

Managed and developed numerous eCommerce marketing strategies for Numi’s retail & wholesale company portals, overseeing global data for all marketing channels including:

• Trade and Consumer-facing Products – Created ads and marketing aids, including banner ads, half page ads, in-store signage, digital coupons, signage, and product positioning recommendations
• Digital Assets – Managed brand images and copywriting for online use by Numi’s retail & food service customers to ensure brand consistency
• This included digitizing product descriptions, graphics, and certifications for Non-GMO, Organic, and Fair Trade
• Oversaw Numi’s branding on Amazon’s Vendor Central, to ensure consistent brand messaging
• Assisted Digital Marketing manager with brand refresh SEO projects, using CMS WordPress to pre-test web pages before content was uploaded to active user sites
• Assisted CEO with a new initiative to drive international sales by scheduling Zoom meetings with international sales directors, where we discussed their progress and plans, while providing proven strategies for growing new customer relationships
• Developed online campaigns in concert with international sales teams, product distributors and retailers by creating email offers, featured content ads, product promotions and key SEO search terms

• Led global marketing campaigns for Events and Marketing verticals by overseeing design, social media and email content creation while monitoring deliverables for accounts and product promotions
• Headed localization project for the company website, managing external agencies (Smartling & Transperfect) to define deliverables, create project schedules, set prioritization goals, identify issues and risks and ensure translations were executed on time
• Drove Go-To-Market timelines among cross-functional teams for Azure product launch, scheduling meetings, implementing communication norms, updating project plan, mitigating risks and ensuring timely project delivery

• Programmed and localized 19 languages on GoPro Learning & Development platform for over 18,000 global retail partners
• Performed metric analysis of surveys, quiz results, course completions progress, which lessons were completed to develop better content and consistent brand messaging for the Learning & Development platform
• Supported the development of product positioning and messaging with cross-functional teams including Product Marketing, Channel Sales, Social Media, Public Relations, Media and Creative teams to orchestrate design and content assets for over 40+ educational campaign products for the GoPro Training App and for product launches
• Managed the GoPro Training App for iOs & Android updating all brand images and copy for retail associates, so they had the tools to educate customers about the GoPro ecosystem
• Documented marketing expense reports in Concur and Expensify

• Coordinated with cross-functional marketing teams and IT to implement Apttus Salesforce Management system to optimize self-service portals, legal pre-approved templates, legal playbooks, and electronic signatures (e-signature)
• Supported Marketing Operations team, ensuring all programs, legal contracts and forecasting processes were aligned and well documented
• Developed and trained teams about how to format new programs and contracts, to obtain quicker approval times from the finance and legal departments
• This allowed budgets to be tracked in real time more efficiently, resulting in budgeting income more efficiently

• Worked with customers to troubleshoot technical issues with cameras and to improve customers satisfaction while providing feedback to our support team from a customer and technical perspective to enhance team operations and productivity