Sabrina Ray
North Charleston,SC
Summary
Driven affiliate marketing expertize with 4+ years of experience in driving revenue growth through strategic partnerships and digital marketing campaigns. Proven track record of optimizing affiliate programs, managing relationships withe key partners, and leveraging data analytics to enhance performance. Skilled in content, SEO, and utilizing utilizing various marketing tools and platforms to maximize ROI. Adept at identifying new opportunities, negotiating deals, and executing effective promotional strategies. passionate about staying current with industry trends and continually improving marketing tactics yo achieve business objectives.
Overview
2
2
years of professional experience
Work History
Data Analyst
fernway partners
Sidney, AUSTRALIA
08.2024 - Current
- Developed dashboards with Tableau to monitor key performance indicators.
- Optimized existing database structures for better performance on analytics tasks.
- Leveraged SQL queries to extract, transform and load data into databases.
- Developed and implemented data collection systems and strategies to optimize statistical efficiency and data quality.
- Developed and maintained databases, data systems, reorganizing data in a readable format.
- Collaborated with IT and business process owners to enhance system requirements for analytical purposes.
- Worked closely with management to prioritize business and information needs.
- Identified needs of customers promptly and efficiently.
- Identified and analyzed industry or geographic trends with business strategy implications.
- Analyzed competitive market strategies through related product, market or share trends.
- Communicated with customers, competitors and suppliers to stay abreast of industry or business trends.
- Collected business intelligence data from industry reports, public information or purchased sources.
- Synthesized current business intelligence or trend data to support recommendations for action.
- Created or reviewed technical design documentation to drive accuracy of reporting solutions.
- Collected, tracked and evaluated current business and market trend data.
- Disseminated information regarding tools, reports or metadata enhancements.
- Created and designed business intelligence databases, spreadsheets or outputs.
- Assessed programs to identify risks or problems to determine appropriate responses.
Affiliate Marketer
ShareASale
Chicago , IL
08.2022 - 02.2024
- Generated leads through outreach efforts such as email campaigns or direct contact with potential partners via phone or social media channels.
- Monitored web traffic and analyzed customer data to identify new opportunities for revenue growth.
- Identified areas where improvements could be made within current processes in order to increase efficiency.
- Worked closely with legal team when necessary in order to ensure compliance with applicable laws and regulations.
- Optimized campaigns based on insights from data analysis in order to maximize ROI from each channel and affiliate partner.
- Maintained relationships with existing affiliates by providing support and resources as needed.
- Collaborated with internal teams such as content writers, graphic designers, developers. to create effective marketing materials for affiliates.
- Worked promotional events for different products, persuading customers to purchase and documenting sales.
- Tracked non-sale metrics for demonstrations to help improve future promotions with better information and techniques.
- Increased sales by encouraging customers to purchase additional products and services.
Education
GED -
Rutgers, The State University of New Jersey
New Brunswick, NJ05-2014
Skills
- Process Mapping
- Report Writing
- Gap analysis
- Technical Analysis
- Data Warehousing
- Defect tracking
- Usability Testing
- Database Maintenance
- Database Research
- Appointment Scheduling
- Inbound Customer Service
- Customer Relationship Management
- Customer Relations
- Web Analytics
- Competitor Analysis
- Campaign Management
- Customer Acquisition
- WordPress Proficiency
- Product Promotion
- Digital Marketing
- Market Analysis
- Client Needs Assessment
- Media Relations
- Market Trends
- Press Release Writing
- Customer Demographics
- Promotions planning skills
- Sales Strategies
- Sales strategy familiarity
- Sales expertise
- Graphic design proficiency
- Business Administration
- Google Analytics
- Marketing material design
- Campaign Development
- Pricing structures knowledge
Affiliations
- love to see new things grow into something
- read a lot of books on my wind down time
- bike riding
- go to the beach
Timeline
Data Analyst
fernway partners
08.2024 - Current
Affiliate Marketer
ShareASale
08.2022 - 02.2024
GED -
Rutgers, The State University of New Jersey