Summary
Overview
Work History
Education
Skills
Timeline
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Sabrina Ruoff

Petaluma,CA

Summary

Seasoned Event Team Leader with background in coordinating and overseeing both small-scale and large-scale events. Strengths lie in leadership, strategic planning, delegation, and time management skills. In previous roles, made significant impact by leading teams to successfully execute high-quality, memorable events on schedule. Consistently recognized for creative problem-solving abilities and strong communication skills.

Overview

26
26
years of professional experience

Work History

Event Team Leader

Sonoma County Catering
Santa Rosa, Ca
03.2021 - Current
  • Developed strategies for successful deployment of resources prior to, during and after events.
  • Provided guidance and support to team members in order to achieve desired results.
  • Created detailed plans outlining tasks required before, during and after each event.
  • Fostered positive relationships with clients by providing excellent customer service throughout all stages of the event planning process.
  • Analyzed industry trends and identified new opportunities for growth within the organization's event portfolio.
  • Assessed customer satisfaction levels throughout the duration of events.
  • Conducted pre-event meetings with all staff to review job expectations and responsibilities.
  • Identified areas where improvements could be made in order to increase efficiency.
  • Resolved any issues that arose during the course of an event in a timely manner.
  • Organized and managed team of event staff to ensure efficient operations.
  • Organized materials, cleaned facilities and set up equipment to prepare for events.
  • Provided immediate response to guest inquiries, offering information and resolving issues promptly.
  • Coordinated setup and breakdown of event spaces, ensuring timely readiness for guests.

Owner- Online Boutique

Blu Sugar Boutique
Petaluma, CA
10.2019 - Current
  • Developed strategic plans to increase profitability and efficiency.
  • Created marketing campaigns to attract new customers.
  • Maintained relationships with existing clients by providing superior customer service.
  • Oversaw budgeting and financial management.
  • Analyzed industry trends to develop competitive strategies.
  • Identified new opportunities for growth, expansion, and diversification.
  • Set pricing structures according to market analytics and emerging trends.

Hair Stylist

Self Employed Web
Petaluma, CA
09.1998 - Current
  • Applied highlights, lowlights or other coloring techniques.
  • Upsold additional services when appropriate to increase sales volume.
  • Advised clients on how to maintain their haircuts between visits.
  • Greeted customers, answered phones and booked appointments.
  • Worked collaboratively with colleagues to achieve common goals.
  • Tracked inventory of supplies used for styling services.
  • Educated clients on proper home hair care maintenance techniques.
  • Developed relationships with new clients through referrals from existing customers.
  • Attended trade shows and educational seminars to stay up-to-date on current trends in hairstyling.
  • Proficiently performed a variety of hairstyling tasks including shampooing, conditioning, cutting, coloring and styling as per client preferences.
  • Organized scheduling of appointments throughout the day.
  • Colored, cut and installed extensions according to style photos and client specifications.
  • Sold conditioner, shampoo, hair treatment, and styling products to educate clients on proper hair care.
  • Designed and recommended home hair care regimens and treatments to meet individual customer needs.
  • Pre-booked future appointments to increase repeat business.
  • Mentored new staff to enhance personal growth and increase productivity.
  • Responded to customer inquiries by phone, email, and in person.

Education

Cosmetology

Marin Beauty School
San Rafael, CA
09-1998

Some College (No Degree) - Business

Santa Rosa Junior College
Santa Rosa

Skills

  • Sales experience
  • Staff Management
  • Venue management
  • Event planning knowledge
  • Budgeting and finance
  • Guest Relations
  • Operations management
  • Strategic planning
  • Business launch
  • Client Service

Timeline

Event Team Leader

Sonoma County Catering
03.2021 - Current

Owner- Online Boutique

Blu Sugar Boutique
10.2019 - Current

Hair Stylist

Self Employed Web
09.1998 - Current

Cosmetology

Marin Beauty School

Some College (No Degree) - Business

Santa Rosa Junior College

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Sabrina Ruoff