Sabrina Thon

Director of Membership for a private country club.

• Successfully increased membership enrollment by 71%; $1.5 Million dollar net revenue increase.
• Demonstrate consistent excellence in sales presentations, closing techniques, telephone and in-person service and prospective member engagement.
• Creates member-focused culture and models relationship building skills (Listen First...) in all interactions.
• Analyze market trends to identify strategic opportunities
  Successfully repositioned membership structure resulting in $1.2 Million- in initiation fees collected.
• Develop and set annual budget for membership.
• Create and deliver sales plans to our CEO.
• Frequent communication with Board of Directors.
• Created printed and digital marketing materials designed to increase sales and revenue, while considering business demands and being on-brand.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.

Manager of Sales at South Orange County’s AAA Five- Diamond, private members only beach club located at the coveted Monarch Beach Resort.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Consistently exceeded over 100% of sales goals with peak of 130 new members in July.
• Ensures enrollment process is complete and membership records are maintained consistent with standards.
• Managed 3 membership operations as direct reports.
• Engaged in club training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Represent Club in community activities and organizations to provide awareness, develop sources for prospective Club Members.
• Be involved and support all Club special events, providing ideas, input and assistance to help provide first class member events and functions.
• Work with Director of Membership to develop programs and social media campaigns to create awareness and brand recognition.
• Possess thorough knowledge of Club bylaws, policies and rules - recommend changes, additions or reviews as needed.

• Placed advertisements, evaluated applicant credentials, conducted initial interviews and pre-screening assessments.
• Developed recruiting strategies to identify qualified candidates and build network in senior living community.
• Built and leveraged professional network connections, sales software and conferences to gain continuous and relevant applicant sources.
• Negotiated candidate salaries and offers for candidates.
• Planned and executed recruitment conferences nationwide.
• Contracted large CCRC's with average client bringing in $130,000 per year.
• Placed all levels of executives and sales roles in senior living industry.

Reporting to Vice President of Sales, direct sales and marketing activities for a Continuing Care Retirement Community.

• Managed 3 sales representatives to sell all levels of care, bringing in $3 Million first quarter.
• Implemented training on Lead Management, CRM training, sales scripts and "skill honing" conversion to increase occupancy to 100%.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
• Created sales culture by educating employees about “30- second” commercial which is now put into practice in all 36 communities.
• Brought in updated real estate techniques to help sell our high-end units such as: staging apartments, take away of real estate flyers, referral program for real estate agents. We have brought in 3 sales this year from this process.
• Increased Resident Referrals by 50% by enhancing resident relationships and operating with high integrity and trust.
• Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.

Started as Sales Director at Patrician retirement community, then promoted to Sales Specialist reporting to Vice President of Sales.

• Proven and customizable sales and marketing system that creates infrastructure needed to grow at various communities within Orange County.
• Weekly hands-on, coaching and support.
• Developed relationships with qualified referral sources, establishing public relations events to promote goodwill.
• Executed strategic plans for growth and new acquisitions.
• Conducting tours with potential residents and their families when community needed assistance.
• Responsible for hiring of staff, training, event planning, media schedule, targeted marketing, and strategic sales strategy.
• Implemented and trained on outreach strategy to improve overall occupancy.
• Motivated sales teams to generate leads by planning and conducting outreach and marketing.
• Designed Personalized Prospect Program to initiate and build rapport, improve customer service and demonstrate core values of Kisco Senior Living.

• Operations and sales manager for vacation destiny resort with annual revenue sale exceeding $7,000,000.
• Worked with Director of Membership on all start-up operations for "The Club at The Del" including business planning, software development, hiring and training new employees.
• Managed Membership Concierge.
• Researched and analyzed regional demographic data to determine target prospective clients.
• Designed and implemented marketing strategy targeting qualified tenants resulting in meeting $1,000,000 goal in three months.
• Designed and directed Clubs Membership Sales Plan for initiation fees, deposits, cash flow and dues.
• Developed, organized and implemented marketing and sales promotions resulting in increased dues income, cash flow and sustained excellent membership experience reports.
• Exceeded year end budget by 130%.