SABRINA KRAUSS
Santa Rosa,CA
Summary
Dynamic sales and event management professional with over two decades of expertise in customer relationship building, negotiation, and market-driven strategies. Proven ability to grow loyal customer bases, develop innovative campaigns, and deliver exceptional service. Adept at leveraging communication and leadership skills to achieve measurable results. Seeking to apply transferable skills in Wine Industry or other industry with transferable skills for the role.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Wine Sales Consultant Professional (DTC Inside Sales)
Grove Street Brokers
01.2001 - Current
- Grew a loyal customer base, increasing repeat sales by 15% through personalized recommendations and exceptional service
- Implemented successful social media campaigns via platforms like Constant Contact, Facebook, and Instagram, driving product visibility
- Cultivated partnerships with wineries and vineyards to secure exclusive customer deals
- Delivered compelling presentations on boutique wines, enhancing customer engagement and education
- Supported pricing strategies, balancing competitive market rates and profitability goals
Senior Event Manager / Publicist
United Africa Club
01.1994 - 02.2014
- Orchestrated high-impact events by managing logistics, securing sponsorships, and coordinating vendors, resulting in a 20% attendance boost year-over-year
- Created promotional content and managed public relations campaigns, securing media coverage in regional outlets
- Fostered relationships with volunteers, ensuring seamless event execution and community engagement
North Bay Representative (Outside Sales)
Real Wines Company
01.2011 - 01.2014
- Expanded client base through strategic prospecting and relationship management, achieving consistent sales growth
- Negotiated contracts with restaurants and retailers, promoting handcrafted, sustainably produced wines
Owner / Partner
Wine Country Auto Brokers
01.2003 - 11.2010
- Managed daily operations, including customer service, inventory, and marketing, resulting in increased year-over-year revenue
- Developed and executed innovative marketing campaigns via print and social media, enhancing brand visibility
Education
B.A. - Liberal Arts
Sonoma State University
Rohnert Park, CA06-1986
Skills
- Customer Relationship Management
- Sales Strategy & Negotiation
- Event Planning & Coordination
- Social Media Marketing Campaigns
- Vendor & Supplier Relations
- Wine Portfolio Development
- Market Research & Data Analysis
- Leadership & Team Collaboration
- Upselling Techniques
- Product Knowledge & Presentation
Accomplishments
- Expertise in Constant Contact, Facebook, and LinkedIn for professional marketing.
- Conducted private wine-tasting events tailored to client preferences and themes.
- Organizer of cultural and artistic events, managing all aspects of execution.
Certificationsandachievements
- Expertise in Constant Contact, Facebook, and LinkedIn for professional marketing.
- Conducted private wine-tasting events tailored to client preferences and themes.
- Organizer of cultural and artistic events, managing all aspects of execution.
References
Available upon request.
Certification
- [State] Driver's License
Languages
Spanish
Elementary
French
Elementary
Interests
Dance
Travel
Family
Cuisine from around the world
Cultures of the world
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