Sacha Joy
Summary
Creative and community-driven Social Media Marketer with 5+ years of experience managing digital content strategies, influencer campaigns, and storytelling across TikTok, Instagram, and Pinterest. Passionate about authentic engagement, content creation, and building loyal brand communities for lifestyle and mission-led brands.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Manager & Content Creator (Freelance)
freelance
01.2023 - Current
- Developed content calendars and created 30+ monthly Reels & TikToks using CapCut & Canva
- Boosted IG engagement by 45% and grew followers by 2K+ in 30 days
- Led influencer outreach and UGC coordination for mission-driven brand campaigns
- Produced behind-the-scenes content for Harvard’s K9 neuroscience study
- Actively engaged with followers via DMs/comments to build brand loyalty
Marketing Manager
Dominium
01.2024 - 12.2024
- Planned and posted live content from events across Instagram and Facebook
- Created branded visuals and real-time stories to highlight community life
- Tracked content metrics via Meta Suite and Google Analytics to optimize performance
- Used Salesforce and HubSpot for resident marketing and email campaigns
Social Media Marketing Associate
K2 Partnering Solutions
01.2023 - 12.2023
- Managed full-cycle influencer campaigns promoting certifications in tech
- Maintained brand tone across all creator messaging and UGC deliverables
- Managed Instagram and LinkedIn accounts, growing reach and engagement
- Analyzed post performance and proposed content improvements using insights tools
Education
Master of Business Administration - Digital Marketing
Brenau University
12-2024
Bachelor of Science - Marketing
Albany State University
07-2021
Skills
- Content Strategy & Short-Form Video
- Instagram, TikTok, Pinterest, Meta Suite
- Canva, Adobe Creative Suite, CapCut
- Influencer/UGC Campaigns
- Community Management
- Analytics (IG, TikTok, Google, Meta)
- Editorial Calendars & Trend Forecasting
Certification
- HubSpot Social Media Marketing Certified
- Google Analytics Certification (In Progress)
Timeline
Marketing Manager
Dominium
01.2024 - 12.2024
Social Media Manager & Content Creator (Freelance)
freelance
01.2023 - Current
Social Media Marketing Associate
K2 Partnering Solutions
01.2023 - 12.2023
Master of Business Administration - Digital Marketing
Brenau University
Bachelor of Science - Marketing
Albany State University
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