Sade Edwards

• Shape user experience for Bloomberg Law's award-winning Dashboard Legal product, contributing to its recognition and user satisfaction.
• Lead design process by producing user flows and high-fidelity mockups that directly aligned with business goals, facilitating effective product development.
• Design innovative AI interfaces that streamline lawyer project management, improving overall workflow and task management.
• Collaborated with engineering and product teams to implement scalable design systems across various touchpoints.

• Created wireframes and high-fidelity interfaces that transformed complex features into intuitive user experiences, facilitating user adoption.
• Developed user-centered designs for AI-powered web platforms, improving user engagement and satisfaction.
• Established reusable design library and component system, promoting design consistency and streamlining development processes.

• Led the UX design initiatives for AARP's Loyalty and Rewards team, enhancing the user experience of the Rewards platform.
• Updated component libraries to maintain design consistency and streamline workflows across the platform.
• Executed promotional designs for seasonal updates, aligning with marketing strategies to enhance user engagement.

• Led the redesign of information architecture and created new screens for the Staying Sharp application.
• Developed custom component library and delivered high-fidelity designs, contributing to successful application launch.
• Evaluated and enhanced mobile designs from third-party vendor, improving overall user experience.

• Conducted rapid prototyping, creating wireframes, high-fidelity mock-ups, and custom iconography to streamline design process.
• Redesigned medical online courses and MRI-technician training websites, improving user experience and accessibility.
• Developed animations and illustrations to boost engagement and enhance learning outcomes.

UBS

• Designed intuitive user flows and prototypes for UBS PMR, improving usability of complex reports for traders and PMs
• Conducted user research, stakeholder interviews, and usability tests, identifying workflow issues that informed product direction.

BankUnited

• Designed reusable UI components for web and mobile, enhancing design consistency across platforms and improving user experience.
• Conducted competitive analysis of digital and retail bank platforms and produced high-fidelity mockups for Registration Messaging Center, Bill Pay, and Payee Management

Wells Fargo

• Designed high-fidelity UX and wireframes for a loan-approval portal used by Wells Fargo teams, improving decision clarity.
• Proposed and documented user flows and sitemaps for context-sensitive search, autocomplete, saved searches, and metric-sorted results, improving navigational efficiency.

• Optimized user flow to enable seamless interaction with wearable tech features, enhancing overall user engagement.
• Applied design thinking principles to develop intuitive interfaces that engage users and encourage fitness activities.
• Collaborated with co-founders to improve user experience and streamline information architecture for Exantra, a fitness RPG app.

• Developed wireframes and high-fidelity mock-ups that improved user experience for clients in insurance, fleet management, and advertising.
• Created rapid prototypes that facilitated user testing and iterative design processes, improving usability outcomes.
• Led user research initiatives that gathered insights, informing design decisions and enhancing user experiences across various industries.