Summary
Overview
Work History
Education
Publications
Awards
Boardmemberships
Websites
Timeline
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Sadé Muhammad

Brooklyn,NY

Summary

Visionary and results-driven leader with a proven record of winning and growing new business through award-winning integrated marketing strategies. Creates value with existing and new Fortune100 clients and stakeholders. Decisive in proactively approaching and solving problems. Reliable in rising to challenge of position and following through on issues.

Overview

13
13
years of professional experience

Work History

Chief Marketing & Impact Officer

TIME
New York, NY
01.2023 - Current
  • Revenue Leadership: Spearheaded a transformation of TIME's integrated marketing strategy, driving a 55% year-over-year increase in event revenue through innovative product launches, strategic events, and B2B-focused marketing campaigns
  • Team Restructuring and People Management: Restructured the marketing team to integrate US and EMEA revenue operations, optimize client service, and drive an additional $3M in revenue.
  • Product Development & Go-to-Market Strategy: Created franchises in partnership with editorial and events to create new revenue B2B-focused verticals for the business, yielding 20% growth YoY.
  • New Audiences & Thought Leadership: Launched TIME Impact House as performance marketing engine versus consumer-facing event and, The Closers, which spotlights influential leaders closing the racial wealth gap, experiencing 4x YoY revenue growth.
  • Client Acquisition & Partnerships: Won business from Fortune 100 advertisers across sectors including UBS, L'Oreal, Diageo, The Kellogg Foundation, American Family Insurance.
  • Directed TIME's largest client account, forging impact-driven partnerships
  • Awards & Recognition: Earned Digiday's Media Brand of the Year 2023 and Content Studio of the Year awards
  • Recognized as a thought leader, shaping industry discussions on marketing innovation and culture
  • Leadership & Governance: Served on the board of the Emma Bowen Foundation and judged the 2024 American Advertising Awards, underscoring a commitment to industry excellence and diversity

Vice President, Representation & Inclusion Practice

FORBES
Jersey City, NJ
01.2020 - 01.2023
  • Founded the Representation & Inclusion Practice, achieving 100% sales target growth in the first year, earning a promotion from Director to VP within 12 months
  • Created a content marketing platform targeted at multicultural advertisers and audiences, generating $1.5M in year one: Cisco, Wells Fargo, and LVMH.
  • Appointed to work directly with editorial to make loss- leading editorial initiatives revenue-generating with sellable products like social series #CultureTalks whuch also resulted in a 300% increase in organic social following Yo/y.Leveraged a dynamic 20-person team across design, video, social, content, PR, and event production, generating DEI-focused sales opportunities for Fortune 500 CMOs.

Associate Director, Content Marketing (BrandVoice)

FORBES
01.2016 - 01.2019
  • Managed 40% of BrandVoice business, achieving a 90% renewal rate, and mentored a seven-member team across multiple offices
  • Played a key role in social impact initiatives, partnering with 20 nonprofits for Forbes' 100th Anniversary and securing board seats and donations
  • Conducted strategic sessions with major accounts' U.S
  • Marketing teams, enhancing data strategies and contributing 35% of Forbes' total ad revenue
  • Advanced from Brand Producer to Senior Brand Producer and Associate Director within 35 months, recognized for renewing top business and leadership

Digital Coordinator - Bravo & Oxygen

NBC Universal
New York, NY
01.2012 - 01.2016
  • Led 8000+ hours of tours at 30 Rock and created a 'Quickfire' digital short for Top Chef, now a staple feature, earning multiple GEM awards
  • Launched Bravo Digital, increasing original content by 75% monthly, and managed a $50M P&L tracker for digital operations
  • Oversaw the @Bravotv Twitter account, developing content for prime-time programming with 800K+ reach, and created a financial compliance program saving hours monthly

Education

Bachelor of Science - Renee E. Crown University Honors Program

Syracuse University

Publications

Featured in major media and industry publications, contributing insights on marketing strategy, culture, and innovation.

Awards

  • Digiday's Media Brand of the Year, TIME, 2024
  • Digiday's Content Studio of the Year, TIME, 2024
  • Syracuse University Chancellor's Citation and Young Alumni Award, 2024
  • ColorComm's 28 Black Women in Communications, 2023

Boardmemberships

Emma Bowen Foundation, Board Member

Timeline

Chief Marketing & Impact Officer

TIME
01.2023 - Current

Vice President, Representation & Inclusion Practice

FORBES
01.2020 - 01.2023

Associate Director, Content Marketing (BrandVoice)

FORBES
01.2016 - 01.2019

Digital Coordinator - Bravo & Oxygen

NBC Universal
01.2012 - 01.2016

Bachelor of Science - Renee E. Crown University Honors Program

Syracuse University

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Sadé Muhammad