Summary
Overview
Work History
Education
Skills
Timeline
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Sadie Faulkner

Sadie Faulkner

Knoxville,TN

Summary

I am a dedicated and driven professional with a fervent commitment to crafting impactful

advertising and marketing campaigns. My approach combines the power of interpersonal

relationships, comprehensive consumer research, and compelling storytelling. Leveraging

my deep knowledge of advertising strategy and psychology, I am well-prepared to thrive in

the ever-evolving world of advertising and marketing.

Overview

2
2
years of professional experience

Work History

Freelance Graphic Designer/Social Media Coordinator

The University of Tennessee, Knoxville
Knoxville, AL
09.2021 - 11.2023
  • Creation of brand identity and logo/design creation for campus and local orginization events such

as Thirsty Thursdays and The Vintage Market.

  • Utilization of Adobe InDesign, Illustrator, and Photoshop.
  • Created banners, flyers, social media advertisements and ran all social accounts.
  • Conducted market research through online surveys and feedback through questionnaires.
  • Directed advertisement, banner and signage projects from concept to final delivery.
  • Consulted with clients to define design requirements and manage product development projects.
  • Prepared branding packages for point of sale displays, promotional materials and product packaging.

Market Research Analyst

Medformance
Knoxville, TN
08.2021 - 01.2023
  • Gathering Market research and data in order to create effective advertising campaigns.
  • Development of social media advertising and marketing strategies in order to increase

brand awareness and visibility.

  • Implementation of SEO, digital marketing, copywriting and social media.
  • Copywriting and advertising production for social and media platforms.
  • Interpreted and presented data to company management using charts, graphs and spreadsheets.
  • Identified target audiences for various campaigns by conducting demographic analyses.

Education

Bachelor of Science - Advertising

The University of Tennessee - Knoxville
Knoxville, TN
01-2024

Skills

  • Digital Graphics
  • Corporate Branding
  • Production Layouts
  • Advertising Strategy
  • Target Audience Analysis
  • Creative Writing
  • Social Media Copywriting
  • Brand Messaging
  • Content Strategy
  • Campaign Management
  • Media Buying

Timeline

Freelance Graphic Designer/Social Media Coordinator

The University of Tennessee, Knoxville
09.2021 - 11.2023

Market Research Analyst

Medformance
08.2021 - 01.2023

Bachelor of Science - Advertising

The University of Tennessee - Knoxville
Sadie Faulkner