Sadie Schanbacher

*Layoff/Position Eliminated

• Led organization's rebranding efforts, refreshing company image and messaging to reflect current values.
• Collaborated with cross-functional teams and external accounts to ensure consistent brand messaging across all touchpoints.
• Increased brand awareness by developing and executing targeted marketing and social media campaigns.
• Assisted in launching successful digital marketing campaigns that achieved goals for 10%+ enrollment rates.
• Championed company values through thoughtful storytelling in both internal communications and external campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Optimized email campaigns to increase open rates by 55-67% and click-through rates by 3-5%.

• Wrote member engagement educational campaigns (including email, SMS and print materials), working directly with company SME's.
• Led all copywriting efforts in the Nymbl app, ensuring consistent messaging across Product and Marketing teams.
• Created all B2C company advertisements, print materials and wrote all press releases before dispersal.
• Conducted A/B testing for marketing campaigns to optimize content.
• Collaborated with external agencies on product design, ensuring alignment with overall marketing and product objectives.

• Assisted in writing all member engagement campaigns and built emails digitally in Constant Contact, MailChimp and CleverTap.
• Managed company's social media to build brand presence (LinkedIn, Instagram, Facebook & Twitter).
• Assisted in building journeys for digital campaigns via Constant Contact and CleverTap.
• Developed visually engaging marketing materials to support product and customer launches.
• Crafted compelling content for newsletters, blogs, and social media, engaging audiences and building community.