Sadie Smith
Personable and dedicated Account Manager skilled in executing comprehensive high-impact influencer campaigns, seeding programs and PR initiatives across fashion, luxury, beauty, lifestyle, F&B, and travel sectors. Experience in day-to-day client management alongside influencer strategy and execution for all brand collaborations.
Recognized for always taking a proactive approach and uncovering unique and scrappy opportunities for clients. Known for being highly reliable, committed, organized, adaptive and for successfully managing complex accounts. Proven track record of driving revenue and brand growth through influencer initiatives. Maintains a vast network of pre-existing talent relationships.
Work History
Account Manager, Influencer & PR
2 Years 2 MonthsInfluencer/VIP Relations PR
- Manage end-to-end paid and organic influencer campaigns across fashion, luxury, beauty, lifestyle, travel, and F&B clients.
- Source and vet talent using performance data, audience alignment, and campaign objectives.
- Manage partnerships from outreach and content strategy through negotiations, contracting, execution, and reporting.
- Maintain a network of 1,000+ influencer and VIP relationships.
- Manage monthly seeding inventory, paid budgets, gifting requests, shipment coordination, and product tracking.
- Analyze weekly, monthly, and quarterly campaign performance to inform future strategy.
- Proficient in CreatorIQ, Julius, Impact, ShopMy, LTK, and Microsoft Suite.
- Identify trends and develop timely pitching opportunities around key brand products and initiatives.
- Manage daily coverage tracking, including impressions, ad value, UVPM, and placements.
- Regularly audit targeted media lists based on the evolving media landscape.
- Secured coverage in top publications.
- Design assets including renderings, branded invitations, mailers, and visual content.
- Support integrated PR and social strategies across client campaigns.
- Support event production from venue sourcing and logistics to onsite coordination, guest experience, and post-event reporting.
- Capture hi-res imagery, UGC, and social content at brand events and lifestyle shoots + deliver professional gallery.
- Support SEO optimization for agency digital content.
Social Media Marketing Intern
6 Months- Create engaging content including Instagram Reels, TikTok videos, graphics, and other social assets.
- Develop weekly social media content across Instagram, TikTok, LinkedIn, Pinterest, and Twitter/X.
- Managed online community engagement, monitoring follower activity and interacting with accounts to enhance overall interaction.
- Supported The Beyond Beauty Project’s mission through strategic social media marketing and compelling brand storytelling.
- Conducted research to identify relevant trends and content opportunities, informing content strategy and enhancing engagement.
- Increased accounts engaged by 3.8% and reached 30.1K accounts.
Digital Marketing Intern
2 Months- Scheduled and managed content creation for clients across NY, CT, and MA, contributing to digital marketing campaigns.
- Developed ad copies for PPC advertising tailored to target audiences, enhancing client engagement.
Education
Bachelor of Arts - Communications
Skills
Accomplishments
Garnered over two billion organic impressions through influencer seeding programs.
Scored press coverage for clients in ELLE, WWD, WhoWhatWear, Marie Claire, PureWow, Yahoo, and more.
Drove revenue through influencer campaigns for key moments like Prime Day, Stagecoach, CMA Fest and NYFW.
Led influencer strategy and execution for 10+ major brand collaborations including STAUD, LoveShackFancy, Filson, Whataburger, Chaco, Dr. Scholl's, and more.
Certification
Google Analytics Certified