Summary
Overview
Work History
Education
Key Achievement
Skills
Passion
Timeline
Generic

Saenkom (Nyya) Charoenpong

Summary

Leveraging a dynamic five-year background in marketing communications and five years of design expertise, consistently drive organizational growth by refining corporate marketing communication strategies. My expertise spans the entire spectrum of marketing communication, encompassing end-to-end processes. This holistic approach guarantees optimization and ensures consistent success. Proficiency in content creation, social media management, branding, and strong project management.

Overview

14
14
years of professional experience

Work History

Marketing internship

Amata agency
05.2023 - 08.2023

Proactively managed a range of critical responsibilities, including digital marketing, social media strategy, market research, sales and support, and email campaign coordination.

Marketing communication specialist

Aetna
01.2015 - 01.2021

Developed and executed comprehensive marketing communication strategies, actively contributing to all phases from concept to implementation, resulting in the successful achievement of company goals and punctual project completion

  • Compelled advertising campaigns across various channels, including radio, print, digital, and social media, to reach effectively target audiences
  • Generated leads through various marketing channels to fuel sales efforts
  • Developed and managed marketing efforts for events to generate leads, and published engaging event content.
  • Managed social media channels and email marketing campaigns to create valuable and engaging content, to enhance customer relationships, and maintain brand consistency
  • Coordinated media relations, managed press releases, and cultivated relationships with key media contacts/influencers to ensure positive media exposure and enhance the company's public image
  • Provided the marketing aspects of new products and services, including creating launch plans, promotional materials, and campaigns
  • Demonstrated a creative approach to problem-solving, vigilantly developing and promoting the brand to serve as proactive content creation.

Freelance designer

Freelancers
01.2011 - 01.2015

Accomplished freelance motion and graphic designer with a track record of exceeding client expectations. Successfully executed multiple motion and graphic design projects, consistently achieving high customer satisfaction.

Motion graphic designer

Beboydcg studio
01.2010 - 01.2011

Collaborated effectively both as an individual contributor and within a team to successfully develop the animation series aimed at teaching the Chinese language and demonstrated exceptional organization and prioritization skills, consistently delivering assignments with timeliness and efficiency.

Education

Master of Business Administration (MBA) in Business Analytics -

International American University
Los Angeles, CA
01.2023

Bachelor of Fine and Applied Arts in Communication Design -

Bangkok University
01.2010

Key Achievement

   

  • Promoted to Marketing communication specialist in recognition of outstanding performance to lead a successful rebranding project in advertising, content strategy, media planning, marketing collaterals, and sales support, resulting in a 36% increase in KPIs for brand awareness and an 18% improvement in brand engagement.
  • Achieved a 20% reduction in the marketing budget through negotiation while maintaining and improving services with a cross-functional team.
  • Developed content strategies on social media platforms that delivered a 58% reduction in the cost per lead within 6 months.

Skills

Strategic Communications, Social media management, Content creation, Project management, Brand Management, Email Marketing, Video editing, Motion design, Graphic design, Problem-solving, Adaptability, Collaboration, Leadership

Passion

I leverage my passion for cooking, content creation, and fashion to illustrate complex concepts. Overall skills can be beneficial in simplifying technical information for end-users and brand operations. You can explore my content creation work on my social media profile here: https://www.instagram.com/saenkom.yjhome/ and https://www.instagram.com/nyya_brand/

Timeline

Marketing internship

Amata agency
05.2023 - 08.2023

Marketing communication specialist

Aetna
01.2015 - 01.2021

Freelance designer

Freelancers
01.2011 - 01.2015

Motion graphic designer

Beboydcg studio
01.2010 - 01.2011

Master of Business Administration (MBA) in Business Analytics -

International American University

Bachelor of Fine and Applied Arts in Communication Design -

Bangkok University
Saenkom (Nyya) Charoenpong