Branda Ayo
Brooklyn,NY
Overview
5
5
years of professional experience
Work History
Communications Strategists
Viney Group
12.2023 - Current
- Collaborate with the NYC D.O.E Office of Student Pathways (OSP) to develop an inventory for the Summer/Fall 2024 campaign, detailing existing and planned assets, target audience, goals, milestones, and rollout expectations ahead of the NYC high-school application season
- Organized a FAFSA promo video at Marie Curie HS, showcasing seniors discussing their FAFSA journey, college acceptances, and aspirations. The post garnered 400+ likes and reached over 5,000 Instagram users
- Conduct in-depth research utilizing SKDK research findings and aligning outreach efforts, focusing on brand perception analysis, peer campaign analysis, and synthesizing insights from community focus groups and surveys
- Overseen the development of a monthly newsletter with student apprentices, driving 500 unique subscribers across the DOE's network and achieving a 51% click-through open rate
- Orchestrated cross-sector collaboration between the New York Public Library (NYPL) and New York City Public School (NYCPS), and other stakeholders to synchronize messaging and digital content strategies, ensuring cohesive and impactful promotion of FAFSA workshops across the five boroughs with a focus on low-income communities during historic application lows
Program Manager
Public Housing Community Fund
01.2023 - 09.2023
- Lead Project Manager for the WE ❤ NYC civic action campaign, overseeing the creation and unveiling of mural at Morrisania Air Rights (MAR), a NYCHA development housing nearly 2,000 residents
- Supported the development of a new prototype presented by Snap Academy scholars during the 2023 Snap Academies Final Showcase. Collaborated with Snapchat as a Non-Profit Partner, contributing expertise in housing and aiding in the prototype's creation, which aimed to drive social awareness on the app
- Facilitated cross-departmental communication and collaboration among the NYC Civic Engagement Commission, NYCHA, and The Public Housing Community Fund. Oversaw initiatives across 20 NYCHA sites and 5 Cornerstones throughout the 5 boroughs, focusing on enhancing voter turnout in NYCHA developments and promoting awareness of the Participatory Budgeting (PB) process
- Assisted in crafting the proposal for the MET-NYCHA Art and Culture Scholars Program as a member of the grant team. This collaborative effort aimed to expand access to art and culture careers for NYCHA residents
Senior Technical Recruiting Coordinator
Snapchat
06.2022 - 09.2022
- Proactively scheduled 30+ weekly interviews using Jira to track SLAs and support hiring deadlines, streamlining the candidate lifecycle and ensuring a positive candidate experience
- Invited to speak on the Snap Academy DEI Lunch & Learn panel alongside seasoned
employees and senior leadership to talk to 30+ scholars about navigating their careers
and tapping into the power of their voices within the tech industry - Appointed Snap Noir US East Professional Development Pillar Lead, directing professional initiatives for Black team members across the East Coast with a team of 50+
- Collaborated with business leaders, senior leadership, and project teams to strategize and enhance the Core Engineering Interview process, aligning it with Snap's core values for improved effectiveness
- Oversaw interview days, coordinating schedules via Goodtime, organizing initial debriefs and pre-briefs for onsite interviews, confirming candidate attendance, managing interviewer registration, preparing candidate packets, confirming details with candidates, and addressing urgent issues such as last-minute declines or reschedulings
Sponsorship & Advertising Specialist
New York Public Radio, WNYC
02.2022 - 06.2022
- Managed the accurate and efficient input of up to 50+ radio advertising orders daily, ensuring seamless execution of advertising campaigns across all WNYC verticals, including digital ad display, WNYC, WQXR, WNYC Studios, and The Gothamist, leading to a 30% boost in overall client satisfaction
- Monitored Sponsorship mailbox as needed, responding to potential clients, forwarding
leads to Account Executives, and inputting new leads into Salesforce, cutting response
time by 15% - Planned and coordinated internal and external meetings, dinners, lunches, and events for VP & Director of the Sponsorship department both on-site and off-site
- Collaborate with sales teams, clients, and internal departments to verify radio order specifications, resolve discrepancies, utilize order management software to track order status, and generate/distribute order confirmations and relevant documentation to stakeholders
Freelance Writer & Social Media Strategist
ElewaTv+ Ayo's Tea
08.2019 - Current
- Partner with the head of creative agency ElewaTv to crowdfund for Creatives Alike campaign on Seed & Spark; closed out fundraiser meeting $20K goal with 100+ unique donors
- Consistently monitor lifestyle, entertainment, food, travel, and pop culture trends to pitch weekly stories for print and digital publications, alongside developing engaging social media content to captivate target audiences
- Pitch content strategy that aligns with ElewaTv's vision, supporting brand growth by identifying trends in popular media & increasing company website traffic by 50% in 5 months
- Create & manage an engaging bi-weekly newsletter on Mailchimp for Ayo's Tea & ElewaTv, reaching over 2K subscribers combined; highlighting content centered on race, music, lifestyle, and culture, with a particular emphasis on the African diaspora
Education
Bachelor of Arts - English & Media Studies
City College of New York of The City University of New York
Associate of Arts - Liberal Arts And Sciences
Kingsborough Community College
Awards, Skills & Interest
Hard Skills: Project Management Tools (JIRA, Monday, etc.) Virtual Collaboration, Copywriting, Video Scripting, Industry Trend Analysis, Talent Outreach, Presentation Deck Creation, Social Media Fluency: Reddit, Instagram, TikTok, Youtube, Twitter, etc.), Project Coordination, Timeline Tracking, Content and Creative Brainstorming, Storytelling, Brand Messaging, Content Creation, WordPress, Diversity, Equity, and Inclusion (DEI), Strategic Communications, Workplace Collaboration Tools (Slack, Asana, Monday, etc.) Google Suite (Docs, Sheets, Slides, Calendar, Drive), Virtual Event Platforms (Zoom, Microsoft Teams, Hopin, etc.), Microsoft Office Suite (Word, Excel, PowerPoint)
Soft Skills: Creative Thinker, Cultural Sensitivity, Empathy, Proactive, Solution-Focused
Languages: Fluent in Haitian-Creole and English; Conversational Proficiency in French
LinkedIn Skill Test: WordPress (2022), Microsoft Excel (2022), Microsoft Outlook (2022), HTML (2022)
Timeline
Communications Strategists
Viney Group
12.2023 - Current
Program Manager
Public Housing Community Fund
01.2023 - 09.2023
Senior Technical Recruiting Coordinator
Snapchat
06.2022 - 09.2022
Sponsorship & Advertising Specialist
New York Public Radio, WNYC
02.2022 - 06.2022
Freelance Writer & Social Media Strategist
ElewaTv+ Ayo's Tea
08.2019 - Current
Bachelor of Arts - English & Media Studies
City College of New York of The City University of New York
Associate of Arts - Liberal Arts And Sciences
Kingsborough Community College
Similar Profiles
Poppy FisherPoppy Fisher
Bar Staff Member at Viney Hill Football and social clubBar Staff Member at Viney Hill Football and social club
P SinghP Singh
Forklift Operator at VineyForklift Operator at Viney
Nicholas McCannNicholas McCann
Accounting Technician at Friesen Viney Stasiuk Chartered AccountantsAccounting Technician at Friesen Viney Stasiuk Chartered Accountants
Haley TarboxHaley Tarbox
Interior Designer II at Olson KundigInterior Designer II at Olson Kundig
Alexa KinlawAlexa Kinlaw
Student at Penn State UniversityStudent at Penn State University