Sage Turk
Ogden,UT
Summary
Dynamic Principal Product Manager and former head of In-House Creative Agency at ExpertVoice with a proven track record in product strategy and end-to-end management. Spearheaded the development of gamified user experiences, enhancing customer engagement and retention. Adept at cross-functional collaboration and team leadership, driving successful platform releases that prioritize education and wellness.
Overview
21
21
years of professional experience
Work History
Principal Product Manager
ExpertVoice
Salt Lake City, Utah
02.2023 - Current
- Defined and executed product strategy for an enterprise SaaS/eCommerce/eLearning platform serving 900+ global brands across 30+ categories including consumer health, wellness, electronics, apparel, and nutrition.
- Led full product lifecycle: market research, cross-team ideation, iterative delivery, success metrics, and product marketing.
- Developed and scaled web/mobile consumer experiences, client-facing self-service apps, complex internal administrative toolsets and gamified e-learning solutions influencing customer engagement and retention.
- Championed empathy-driven solutions for customer friction points, collaborating with internal and external stakeholders, engineering, design, marketing, and delivery for optimal outcomes.
Senior Product Manager
ExpertVoice
02.2019 - 01.2023
- Made the decision to evolve my skill set and my career by accepting an offer to fill a vacancy in the Product Development org at ExpertVoice.
- Immediately began working on projects that would serve our most engaged individuals by fostering social connection, community building and personalized product testing.
- Managed massive overhauls to the front end user experiences of ExpertVoice - seeking to bridge the gap between the e-learning and e-commerce components of the site, requiring extensive user testing, iterations, analytics and feedback.
Senior Director of Content Strategy & Development
ExpertVoice
Salt Lake City, Utah
04.2015 - 01.2019
- Spearheaded the gathering of the entirety of ExpertVoices' creative talents into a single in-house agency, ExpertVoice Studios.
- Implemented scalable, cost-effective production techniques for team of 35 specialized creatives (interactive designers, instructional designers, videographers, digital media marketing professionals) to deliver authentic, high-quality continuous learning through research, user feedback loops, and analytics.
- Introduced in-house video production and personally managed the creation of a full-suite on-site video production facility and pipeline.
- Oversaw thousands of successful platform releases and content experiences focused on education, wellness, and authenticity.
- Mentored project managers and creatives; contributed to continual best-practice evolution and consumer-first thinking.
Creative Services Director
ExpertVoice
04.2013 - 01.2015
- My role expanded to include overseeing instructional designers, writers, and in-house marketing creatives.
- Oversaw a technology and process overhaul for our e-learning creation pipeline - transforming laborious custom builds into templated, dynamic and mobile friendly libraries of modular content-types.
Creative Director
ExpertVoice
01.2010 - 01.2013
- Began a 15+ year long career at ExpertVoice (formerly 3point5, Swarmbuilder and Experticity) as Creative Director of a small group of interactive designers.
- Developed scalable content creation pipelines for developing white-labeled educational content for 100+ health and outdoor industry brands.
Head Writer/Director
Epic Genius Media
01.2009 - 08.2010
- Conceived and directed consumer-facing digital storytelling, educational media, and branded campaigns, enhancing audience engagement for national clients.
- Key Accounts: Utah Community Action Program, Boyer Construction (Utah’s no.1 developer of medical facilities)
Senior Creative Director / Art Director
Letter23 Advertising
01.2005 - 01.2010
- Led dozens of successful, award winning omni-channel marketing campaigns, driving user growth and retention via innovative marketing strategy, narrative development, and user insights with multiple key accounts in the Public Health industry.
- Key Accounts: Utah Department of Travel and Tourism, Utah Department of Health, University of Utah, Jiffy Lube, Utah Children’s Health Insurance Program
Education
Bachelors Degree of Fine Arts -
Utah State University
01.2003
Skills
- Product strategy and vision
- End-to-end product management
- Gamified user experience
- Administrative tool development
- Ecommerce optimization
- Custom advocacy solutions
- Team leadership
- Cross-functional collaboration
- UX/UI research and analytics
- Creative multimedia production
- Marketing expertise (traditional & digital)
- Video production skills
- Client engagement strategies
- Stakeholder engagement techniques
- Agile methodologies
- SCRUM proficiency
- Health and wellness experience
- Educational content development
- Advocacy marketing
Awards
- Multiple creative awards (ExpertVoice Studios video projects, custom educational microsites, digital content campaigns).
- Built, launched, and scaled content & product teams for hundreds of digital experiences per year.
- Lead designer/strategist for acclaimed advocacy marketing initiatives.
Product Leadership Highlights
- 7+ years leading consumer and client apps at scale for a unique social advocacy marketing platform that specializes in complex programs with robust and proprietary ecommerce, eLearning, social media and product advocacy components.
- Delivered measurable business impact integrating user research, analytics, experimentation, and phased go-to-market strategies.
- Extensive client collaboration experience building self service toolsets used by over 900 brand partners, adapting and scaling products for diverse market verticals.
- Recognized for empathetic leadership and building inclusive, high-performance culture.
Notable Projects as Principle Product Manager
- Mobile-first dynamic eLearning quiz engine: Tooling which allows for the rapid creation of product relevant quizzes that both engage and unlock additional rewards for users
- Internal Community & Influencer Hub: A unique front end experience & the associated back end administration tooling that supports a VIP solution for a brand’s most engaged and influential users.
- Product Testing Program Hub: A unique front end experience & the associated back end administration tooling that supports product testing and feedback campaigns for highly qualified professionals.
- Learn Modules: Integration of micro eLearning into eCommerce Product Detail Pages
- Smart Gallery: AI integrated internal image gallery for clients to access thematically appropriate User Generated Content
- Review Collector: A guided experience that encourages authentic reviews from professionals who have engaged with a brand's product - which are then pushed to top national review syndication services
- Expert Quests: A gamified user experience that encourages site engagement to qualify and compete in season challenges and earn additional rewards
Key Health & Wellness Clientele (ExpertVoice)
ExpertVoice is partnered with over 900+ brands representing 30+ industries. Health, wellness and nutrition brands are some of our most tenured partnerships and I have had the pleasure of working with product developers, clinical researchers, industry professionals and ingredient manufacturers for the last 15 years in the interest of developing authentic, extensive and educational digital content. Some of these brand partners include:
- Whole Foods, Optimum Nutrition, SunWarrior, BioSil, MtnOps, Cellucor, Country Life, Nordic Naturals, Amazing Grass, Barleans, Charlottes Web
Timeline
Principal Product Manager
ExpertVoice
02.2023 - Current
Senior Product Manager
ExpertVoice
02.2019 - 01.2023
Senior Director of Content Strategy & Development
ExpertVoice
04.2015 - 01.2019
Creative Services Director
ExpertVoice
04.2013 - 01.2015
Creative Director
ExpertVoice
01.2010 - 01.2013
Head Writer/Director
Epic Genius Media
01.2009 - 08.2010
Senior Creative Director / Art Director
Letter23 Advertising
01.2005 - 01.2010
Bachelors Degree of Fine Arts -
Utah State University