SAGE RUFSVOLD
Durham,NC
Summary
Marketing specialist with a proven record in data-driven campaigns, segmentation, and content. Skilled in A/B testing, automation, and project management, aligning strategies with overall marketing objectives.
Overview
4
4
years of professional experience
Work History
Retention Marketing Manager
Carpe
06.2022 - Current
- Spearheaded planning and execution of comprehensive email campaign optimization efforts, utilizing experimentation, creative messaging, customer segmentation, and audience insights to achieve exceptional results.
- Established and maintained a tailored ecosystem of triggered user journeys based on behavioral, stage, and persona-based insights, effectively guiding audiences down the conversion funnel.
- Demonstrated proficiency in managing the complete spectrum of email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment across various campaign types, resulting in cohesive and effective email campaigns.
- Crafted content strategies and calendars spanning multiple campaign types, from lifecycle and promotional to launch and seasonal, aligning messaging with business goals and audience needs.
- Leveraged data analytics to extract valuable insights and action items, facilitating continuous campaign optimization and maintenance, and identifying opportunities for automation and personalization.
COMMUNICATION & SYSTEMS COORDINATOR
ACW Management
05.2021 - 05.2022
- Created effective graphic designs for various platforms including print, social media, and web, showcasing a strong creative and visual acumen.
- Successfully acted as the liaison between tech support and 30 store locations, demonstrating project management skills, communication, and the ability to coordinate complex initiatives.
- Developed and executed comprehensive SEO strategies, resulting in significant performance improvements and increased online visibility.
- Led the launch of a mobile app and orchestrated a website redesign, modernizing digital platforms for enhanced user experience.
- Tripled engagement on Instagram within the span of 2 months, demonstrating an understanding of social media marketing and audience engagement tactics.
SOCIAL MEDIA COORDINATOR
UNC Greensboro – School of Health and Human Science
01.2020 - 06.2021
- Coached faculty, staff, and students to generate brand-compliant content ideas, showcasing the ability to drive creative brainstorming sessions and maintain brand consistency.
- Successfully facilitated increased engagement and account followings across major social media platforms (Instagram, Twitter, Facebook), fostering community and driving online interactions.
- Demonstrated a keen understanding of audience analysis by creating diverse content, including copy and graphic design, specifically tailored to each platform, resulting in a more impactful online presence.
- Effectively managed audience engagement on multiple social media platforms, using strong communication skills and the ability to cultivate a loyal online community.
- Aligned HHS with University Communications style guide, policies, and overall goals for social media content, while also consistently analyzing algorithms and trends to adjust messaging for optimal performance and relevance.
PROFESSOR
OF COMMUNICATION STUDIES, UNC, Studies
08.2019 - 05.2021
- Successfully implemented a diverse range of teaching methods to enhance student success, demonstrating adaptability and a commitment to effective pedagogy.
- Observed and assessed student performance, maintaining detailed records of progress to inform instructional strategies and track student development.
- Proficiently taught both fully in-person classes and fully online classes, highlighting versatility in instructional delivery methods and comfort with technology-driven education.
Education
Master of Arts - COMMUNICATION STUDIES
University of North Carolina
Greensboro, NC05.2021
BACHELOR OF SCIENCE - Elementary Education
University of North Carolina
Greensboro, NC05.2019
Skills
- Email & SMS Marketing Strategy
- Data Analysis & A/B Testing
- Segmentation & Personalization
- Content Creation
- Marketing Automation
- Technical Proficiency
- Project Management & Collaboration
- Brand-Building Strategies
Timeline
Retention Marketing Manager
Carpe
06.2022 - Current
COMMUNICATION & SYSTEMS COORDINATOR
ACW Management
05.2021 - 05.2022
SOCIAL MEDIA COORDINATOR
UNC Greensboro – School of Health and Human Science
01.2020 - 06.2021
PROFESSOR
OF COMMUNICATION STUDIES, UNC, Studies
08.2019 - 05.2021
Master of Arts - COMMUNICATION STUDIES
University of North Carolina
BACHELOR OF SCIENCE - Elementary Education
University of North Carolina
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