Overview
Work History
Education
Skills
Certification
Timeline
Generic

SAHIBA KAUR

Long Island City,USA

Overview

4
4
years of professional experience
1
1
Certification

Work History

Senior Paid Social Associate (Contract)

Ai Media Group
New York, NY, NY
06.2024 - Current
  • Drove ROI through strategic paid social campaigns, optimizing ad performance to meet client KPIs and increase engagement.
  • Lead the development and execution of paid social strategies, ensuring alignment with client goals and maximizing ad spend efficiency.
  • Analyzed campaign metrics to identify trends and insights, implementing data-driven optimizations to enhance performance and achieve targets.
  • Delivered measurable results by managing high-impact social media ad campaigns, optimizing for conversion rates and audience engagement.

Digital Social Media Manager & Advertiser

AT Accessories
Long Island City, USA
02.2023 - Current
  • Company Overview: Luxury Jewelry E-Commerce Brand
  • Promoted the brand identity of AT Accessories, a fine, luxury jewelry brand through Target/Custom Audience advertising
  • Achieved a 60% increase in conversion rates, resulting in an additional 5,000 sales generated from media buying efforts
  • Developed social media advertising campaigns that resulted in a 150% increase in website traffic within six months, driving 10,000 additional visitors to the site (Facebook, Instagram, etc.)
  • Optimized SEO resulting in a 40% increase in online visibility and a 25% rise in targeted customer acquisition
  • Luxury Jewelry E-Commerce Brand

Digital & Social Media Marketing Specialist

Complex Media/Buzzfeed
New York, USA
12.2020 - 01.2023
  • Partnered with clients such as Dior, Macy's, and Verizon to allocated a $1-2 million ad budget across various digital platforms, including Facebook, Google Ads, and programmatic display, to maximize ROI and reach target audience
  • Achieved a 60% increase in conversion rates, resulting in an additional 10,000 sales generated from social media platforms (Instagram, Twitter, Facebook)
  • Collaborated with cross-functional teams to launch influencer marketing campaigns, resulting in a 300% increase in brand mentions and a 50% boost in brand awareness within the target demographic
  • Implemented ad banners on Complex Digital Editorial Magazine and executed carousel campaigns, resulting in a 30% increase in engagement and a 20% increase in conversion rates
  • Orchestrated tasks, allocated resources, and ensured timely execution of campaigns, leading to a 15% improvement in project completion time and a 10% reduction in resource wastage, consistently meeting project deadlines

Education

BA - Digital Marketing/ Communications Production

CUNY Hunter College

Skills

  • MS Suite: Excel
  • MS Suite: Word
  • MS Suite: PowerPoint
  • Photography
  • Videography
  • Social Media Copywriting
  • Digital Marketing Management
  • Google Analytics
  • Email Marketing
  • Client Relationship Management

Certification

Media Buyer Bridge Certification Academy (Internship to Contract),

10/01/22- 01/31/24, Miami, FL,

-Performed A/B testing methodologies (Health Insurance, E-commerce Brands) to optimize ad creatives and audience targeting, leading to a 75% improvement in click-through rates (CTR) and a 50% decrease in cost per click (CPC),

-Increased company revenue by $500,000 through optimized media buying strategies such as Bid Caps/Cost Capping within the first year of implementation.

Timeline

Senior Paid Social Associate (Contract)

Ai Media Group
06.2024 - Current

Digital Social Media Manager & Advertiser

AT Accessories
02.2023 - Current

Digital & Social Media Marketing Specialist

Complex Media/Buzzfeed
12.2020 - 01.2023

Media Buyer Bridge Certification Academy (Internship to Contract),

10/01/22- 01/31/24, Miami, FL,

-Performed A/B testing methodologies (Health Insurance, E-commerce Brands) to optimize ad creatives and audience targeting, leading to a 75% improvement in click-through rates (CTR) and a 50% decrease in cost per click (CPC),

-Increased company revenue by $500,000 through optimized media buying strategies such as Bid Caps/Cost Capping within the first year of implementation.

BA - Digital Marketing/ Communications Production

CUNY Hunter College

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