SAHIBA KAUR
Long Island City,USA
Summary
Creative Social Media Manager bringing many years of experience in marketing and advertising projects. Polished in leading multidisciplinary objectives and teams through proven, strategically designed plans, impacting highly visible, and profitable marketing campaigns.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Buyer
Sony Music Entertainment Inc.
12.2024 - Current
- Planned and executed global paid digital media campaigns across Meta, TikTok, and other platforms, developing precise audience targeting strategies to maximize engagement and fan growth.
- Implemented and optimized tracking pixels for ad performance measurement, ensuring accurate data collection and actionable insights for campaign optimization.
- Analyzed campaign performance data to generate reports for senior management, artist teams, and internal stakeholders, providing insights and recommendations to optimize ad spend and maximize ROI.
- Oversaw billing and reconciliation processes for digital advertising partners, ensuring accurate invoice fulfillment and timely financial reporting.
Senior Paid Social Associate (Contract)
Ai Media Group
06.2024 - 12.2024
- Drove ROI through strategic paid social campaigns, optimizing ad performance to meet client KPIs and increase engagement.
- Lead the development and execution of paid social strategies, ensuring alignment with client goals and maximizing ad spend efficiency.
- Analyzed campaign metrics to identify trends and insights, implementing data-driven optimizations to enhance performance and achieve targets.
- Delivered measurable results by managing high-impact social media ad campaigns, optimizing for conversion rates and audience engagement.
Digital Social Media Manager & Advertiser
AT Accessories
02.2023 - 06.2024
- Developed social media advertising campaigns that resulted in a 150% increase in website traffic within six months, driving 10,000 additional visitors to the site (Facebook, Instagram, etc.)
- Achieved a 60% increase in conversion rates, resulting in an additional 5,000 sales generated from media buying efforts
Digital & Social Media Marketing Specialist
Complex Media/Buzzfeed
12.2020 - 01.2023
- Partnered with clients such as Dior, Macy's, and Verizon to allocated a $1-2 million ad budget across various digital platforms, including Facebook, Google Ads, and programmatic display, to maximize ROI and reach target audience
- Achieved a 60% increase in conversion rates, resulting in an additional 10,000 sales generated from social media platforms (Instagram, Twitter, Facebook)
- Collaborated with cross-functional teams to launch influencer marketing campaigns, resulting in a 300% increase in brand mentions and a 50% boost in brand awareness within the target demographic
- Implemented ad banners on Complex Digital Editorial Magazine and executed carousel campaigns, resulting in a 30% increase in engagement and a 20% increase in conversion rates
- Orchestrated tasks, allocated resources, and ensured timely execution of campaigns, leading to a 15% improvement in project completion time and a 10% reduction in resource wastage, consistently meeting project deadlines
Education
BA - Digital Marketing/ Communications Production
CUNY Hunter College
Skills
- MS Suite: Excel/ Word/ Powerpoint
- Photography/ Videography
- Social Media Copywriting
- Digital Marketing Management
- Google Analytics
- Email Marketing
- Client Relationship Management
Certification
Media Buyer Bridge Certification Academy (Internship to Contract),
10/01/22- 01/31/24, Miami, FL,
- Performed A/B testing methodologies (Health Insurance, E-commerce Brands) to optimize ad creatives and audience targeting, leading to a 75% improvement in click-through rates (CTR) and a 50% decrease in cost per click (CPC),
Timeline
Media Buyer
Sony Music Entertainment Inc.
12.2024 - Current
Senior Paid Social Associate (Contract)
Ai Media Group
06.2024 - 12.2024
Digital Social Media Manager & Advertiser
AT Accessories
02.2023 - 06.2024
Digital & Social Media Marketing Specialist
Complex Media/Buzzfeed
12.2020 - 01.2023
BA - Digital Marketing/ Communications Production
CUNY Hunter College
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