Summary
Overview
Work History
Education
Skills
Timeline
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SAI ADVITH

Frisco,TX

Summary

  • Over 6 years of expertise in digital marketing technologies, specializing in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) to create personalized, real-time customer experiences.
  • Proficient in AEP Real-Time CDP for audience segmentation, profile unification, and data governance, ensuring a unified customer view across multiple data sources.
  • Expertise in multi-channel marketing automation using Adobe Campaign (Classic and Standard), driving measurable improvements in customer acquisition and campaign performance.
  • Proven ability to design and implement cross-channel customer journeys utilizing email, SMS, push notifications, and web personalization for seamless engagement.
  • Strong knowledge of API integration, including REST APIs and Adobe I/O, to enhance marketing platform capabilities and integrate third-party services.
  • Skilled in ETL processes for data ingestion into AEP, ensuring accurate and compliant data flow from diverse sources.
  • Adept at collaborating with data engineering teams to build and manage data pipelines, maintaining data integrity and compliance with GDPR, CCPA, and other privacy regulations.
  • Proficient in campaign performance optimization through audience segmentation, A/B testing, and data analysis using Adobe Analytics, SQL, and other data tools.
  • Extensive experience in automating customer workflows using AJO, integrating real-time event triggers for personalized experiences based on customer behavior.
  • Developed and executed personalized multi-channel marketing campaigns using Adobe Campaign, resulting in a 20% uplift in customer engagement.
  • Expertise in creating dynamic email templates and personalized content using JavaScript, HTML, XML, and SQL for targeted campaigns.
  • Strong foundation in digital marketing strategies, including SEO, SEM, Google Analytics, Google AdWords, and Facebook Ads to increase brand awareness and drive conversions.
  • Solid experience with Adobe Marketing Cloud tools, including Adobe Target, Adobe Launch, and Adobe Analytics, to align personalization and data insights with broader marketing strategies.
  • A dedicated team player with strong problem-solving skills and a proven track record of collaborating with cross-functional teams to deliver high-impact marketing solutions that meet business objectives.

Overview

7
7
years of professional experience

Work History

AEP/AJO Developer

Critical River Inc
Pleasanton, CA
05.2023 - Current
  • Developed and maintained customer audience segments and data schemas in Adobe Experience Platform (AEP) to enhance customer targeting strategies.
  • Designed and implemented real-time customer journeys using Adobe Journey Optimizer (AJO), increasing customer engagement by 30%.
  • Integrated AEP Real-Time CDP with Adobe Campaign, enabling seamless cross-channel marketing campaigns.
  • Worked with data engineering teams to ensure ETL pipelines accurately ingested data from various sources into AEΡ.
  • Automated customer journey workflows in AJO, including email, SMS, push notifications, and web personalization.
  • Managed profile unification processes to merge customer data from multiple sources into a single customer view.
  • Leveraged AEP decisioning capabilities to drive personalized, real-time experiences for high-value customer segments.
  • Designed real-time event-based triggers in AJO to launch personalized experiences based on customer behaviour.
  • Created advanced audience segmentation rules within AEP to tailor marketing strategies for different customer cohorts.
  • Collaborated with Adobe Target and Adobe Analytics teams to align personalization strategies with broader marketing objectives.
  • Developed custom integrations with third-party APIs to enhance the platform's marketing capabilities.
  • Used Adobe I/O Runtime to automate tasks and integrate external systems into AEP/AJO workflows.
  • Conducted thorough A/B testing and optimization of customer journeys to improve marketing performance.
  • Implemented strict compliance with GDPR, CCPA, and other privacy laws, ensuring data governance and privacy standards were upheld.
  • Provided ongoing support to marketing and data science teams, resolving issues related to audience segmentation, journey optimization, and platform performance.

Adobe Campaign Developer

Publicis Sapient
Hyderabad, India
04.2020 - 06.2022
  • Developed and executed multi-channel campaigns using Adobe Campaign Classic (ACC) and Adobe Campaign Standard (ACS), resulting in a 20% uplift in customer engagement.
  • Integrated Adobe Campaign with CRM systems, enabling automated customer journey triggers based on user interactions.
  • Implemented dynamic and personalized email templates using JavaScript, HTML, and XML to tailor content for different customer segments.
  • Built cross-channel marketing workflows using email, SMS, push notifications, and direct mail to enhance customer outreach.
  • Optimized campaign performance through data analysis using Adobe Analytics and SQL, refining targeting strategies and content.
  • Created audience segmentation rules in Adobe Campaign based on demographic, behavioural, and transactional data.
  • Designed automated marketing workflows, including triggers based on customer activity, anniversaries, and behaviour-based actions.
  • Ensured campaign deliverability by managing IP warming, email deliverability, and bounce management.
  • Collaborated with creative teams to ensure marketing messages were on-brand and aligned with customer preferences.
  • Managed ETL processes for ingesting customer data into Adobe Campaign from external data sources.
  • Worked closely with the Adobe Marketing Cloud team to align campaign strategies across platforms (Campaign, Analytics, Target).
  • Conducted A/B tests and leveraged insights to fine-tune campaign elements, optimizing open rates and conversion metrics.
  • Integrated Adobe Campaign with external APIs to trigger real-time communications based on customer behaviour.
  • Configured data workflows to automate daily, weekly, and monthly reports for tracking campaign performance.
  • Implemented custom scripts for campaign automation, optimizing workflow efficiency and reducing manual intervention.

Digital Marketing Specialist

Intense Technologies
Hyderabad, India
07.2017 - 03.2020
  • Led the development and execution of digital marketing strategies, focusing on customer acquisition and retention.
  • Utilized SEO, SEM, and social media marketing strategies to drive brand awareness and increase web traffic by 25%.
  • Managed Google AdWords and Facebook Ads campaigns, optimizing keyword performance and ad placement to maximize ROI.
  • Implemented email marketing campaigns using tools like MailChimp and Adobe Campaign, improving conversion rates.
  • Created personalized marketing content and landing pages to drive engagement and sales, leveraging data from Google Analytics.
  • Conducted A/B testing on email campaigns and landing pages to improve engagement metrics and conversion rates.
  • Managed marketing automation workflows, including lead nurturing sequences and customer lifecycle campaigns.
  • Collaborated with the design team to create compelling ad creatives, improving click- through rates.
  • Analyzed customer journey data to identify key touchpoints and optimize engagement strategies.
  • Improved site performance and conversions by implementing conversion rate optimization (CRO) techniques.
  • Provided insights and reports to stakeholders using data from Google Analytics, Adobe Analytics, and other tracking tools.
  • Developed and executed content marketing strategies, including blog posts, white papers, and case studies.
  • Used Adobe Experience Manager (AEM) to manage digital assets and personalize web content for different audience segments.
  • Ensured compliance with GDPR and other privacy regulations when handling customer data for digital marketing activities.
  • Tracked performance of marketing channels through KPIs, adjusting strategies for continuous improvement.

Education

Bachelors in Business Administration -

Indian Business School
Hyderabad, India

Masters in Business Analytics -

Texas A&M University - Commerce
Commerce, TX

Skills

  • Adobe Experience Platform (AEP): Real-Time CDP, Audience Segmentation, Profile Unification, Data Ingestion, Data Governance
  • Adobe Journey Optimizer (AJO): Customer Journey Orchestration, Real-Time Personalization, Cross-Channel Engagement
  • Adobe Campaign (Classic/Standard): Campaign Automation, Audience Segmentation, Multi-Channel Marketing
  • Adobe Marketing Cloud: Adobe Target, Adobe Analytics, Adobe Launch
  • API Integration: REST APIs, Adobe I/O, JSON
  • Data Technologies: SQL, ETL, Data Governance, GDPR, CCPA Compliance
  • Marketing Technologies: SEO, SEM, Google Analytics, Facebook Ads, Google AdWords
  • Languages: JavaScript, HTML, XML, SQL
  • Other Tools: Adobe Experience Manager (AEM), Power BI, Tableau, Looker

Timeline

AEP/AJO Developer

Critical River Inc
05.2023 - Current

Adobe Campaign Developer

Publicis Sapient
04.2020 - 06.2022

Digital Marketing Specialist

Intense Technologies
07.2017 - 03.2020

Bachelors in Business Administration -

Indian Business School

Masters in Business Analytics -

Texas A&M University - Commerce

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