Organized and dependable team player successful at managing multiple priorities with a positive attitude. Strong communicator passionate about ensuring the clarity and consistency of marketing deliverables.
Overview
7
7
years of professional experience
Work History
International Outreach Director
Westgate Church
08.2020 - Current
Enhanced the vitality of the International Ministry by innovative outreach approach and volunteer relations
Cultivated long-lasting relationships with various stakeholders, including community members, donors, and partner organizations
Managed church communications calendar and scheduled weekly congregational email and quarterly e-newsletter
Coordinated communications requests and successfully fulfilled various ministries' promotional and communications needs
Marketing Associate
DevicePharm Inc.
09.2018 - 05.2019
Oversaw and supported medical device client marketing projects with excellent time management
Coordinated various brand and product launch initiatives including naming, logo and messaging
Managed media planning calendar and business processes with keen attention to detail
Digital Marketing Intern
Blue Cross Blue Shield of Minnesota
06.2018 - 08.2018
Analyzed B2B communication ecosystem and provided actionable recommendations on annual content planning
Developed content for Instagram and resulted in 15% of organic follower growth
Provided strategic recommendations on Instagram management and demonstrated strong analytical thinking
Audited content on campaign website and provided insights into user experience and content planning
Email Marketing Intern
Step One Foods
01.2018 - 05.2018
Conducted competitor and target audience analyses that provide insights into B2B channel development
Developed communication strategies for lead generation and led to a 5% conversion rate
Created email marketing content that resulted in a higher-than-average open (40%) and click through rate (20%)
Triaged client requests and demonstrated excellent customer service
Communications Intern
Minnesota Department of Health (MDH)
06.2017 - 08.2017
Developed MDH's state fair booth social media strategy that demonstrated creativity and strong attention to detail
Assisted developing the performance measurement for MDH's social media channels
Performed daily communications task with high responsibility and positive team attitude
Social Media Intern
Hospitality Center for Chinese
01.2017 - 05.2017
Developed social marketing strategies that broadened the reach of the organization among its target audience
Expanded the organization's social media reach by 200%
Generated social analytics reports and developed social media metrics that informed the future content planning
Education
Master of Arts - Health Communication
University of Minnesota, Twin Cities
Minneapolis
05.2018
Bachelor of Arts - Journalism – Strategic Communication
University of Minnesota, Twin Cities
Minneapolis
12.2016
Skills
Marketing database (HubSpot, MailChimp, Shopify)
Excellent Project Management
Microsoft Office Suite
Excellent Verbal and Written Communications
Content Strategy
Timeline
International Outreach Director
Westgate Church
08.2020 - Current
Marketing Associate
DevicePharm Inc.
09.2018 - 05.2019
Digital Marketing Intern
Blue Cross Blue Shield of Minnesota
06.2018 - 08.2018
Email Marketing Intern
Step One Foods
01.2018 - 05.2018
Communications Intern
Minnesota Department of Health (MDH)
06.2017 - 08.2017
Social Media Intern
Hospitality Center for Chinese
01.2017 - 05.2017
Master of Arts - Health Communication
University of Minnesota, Twin Cities
Bachelor of Arts - Journalism – Strategic Communication