Summary
Overview
Work History
Education
Skills
Websites
Languages
Contacts
Personal Information
Timeline
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Said Khaled El Ali

Doha,Al Sadd

Summary

With 17 years of experience in Digital Marketing and E-Commerce & Marketing, excelling in FMCG, F&B, Retail, and Automotive, I've spearheaded online planning for building and developing apps, websites, and renowned brands. Success record includes delivering multichannel growth, achieving high campaign response rates, executing successful product launches, and optimizing UI/UX and revenue through strategic channel management. As a strategic leader, managed teams, providing cohesive and effective strategies for business success, excelling in territorial Digital Marketing, and ensuring consistent brand positioning.

Comprehensive skill set tailored for FMCG, F&B, Retail, and Automotive industries positions me as a dynamic Head of Digital Marketing/E-commerce, ready to drive success in diverse markets.

Overview

19
19
years of professional experience

Work History

DIGITAL / MARKETING DIRECTOR

Mercati Co
Qatar, Doha
03.2023 - Current
  • Optimized digital campaigns, increasing open rates by 30% and click-through rates by 15% through targeted segmentation.
  • Leveraged cutting-edge analytics and personalized content, with optimization initiative specifically targeting user preferences and behavior.
  • Led team of 14 for integrated campaigns, yielding 18% company revenue boost.
  • Implemented web analytics tools, driving 10% growth in web traffic and informing strategic decisions.
  • Integrated SEO/PPC strategies, achieving 35% boost in organic search results and 40% increase in relevant traffic.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Improved website visibility through development and implementation of SEO strategies.
  • Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
  • Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
  • Converted social media/martech into major traffic sources, resulting in 50% growth in referral traffic and 26% higher conversions.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors

DIGITAL / E - COMMERCE / MARKETING MANAGER

Al-Thiqa Group
Kuwait / Qatar, Kuwait
08.2021 - 02.2023
  • Developed and manage comprehensive e-commerce strategy aligned with marketing and commercial goals
  • Analyzed performance metrics, identified opportunities, and implemented strategies resulting in 23% sales growth
  • Collaborated with marketing team to execute effective digital campaigns across various channels, including Meta, Google PPC, and SEO
  • Ensured seamless online shopping experience, increasing customer satisfaction and loyalty
  • Strategically manage product listings, pricing, and trading plans, optimizing visibility and driving sales
  • Utilized data analytics tools to track and analyze key performance indicators, providing actionable insights for decision-making
  • Manage effective CRM strategies, enhancing customer retention, loyalty, and lifetime value
  • Ensure optimal UI/UX performance by meticulously evaluating and enhancing digital platform user interface and experience
  • Implement user-centric design principles to create visually appealing, intuitive, and seamless interactions for website visitors.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads

REGIONAL MARKETING / DIGITAL MANAGER

Murabhat Real Estate Co
Kuwait, KSA, UAE, Qatar
01.2020 - 07.2021
  • Led regional marketing initiatives for conferences, road shows, and product launches
  • Developed and executed integrated consumer-facing programs
  • Coordinated with trade marketing for successful execution at trade shows.
  • Managed, coached, and developed direct reports.
  • Worked cross-functionally with various departments on projects.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Monitored return on investment of online and social media marketing efforts.
  • Managed customer connections attentively and utilized promotions to increase profits resulting in 5% increase in overall sales and 3% in add-on sales

HEAD OF MARKETING / DIGITAL / MANAGER

Andalus Trading Co. (Samsung)
Kuwait
01.2019 - 01.2020
  • Crafted and executed highly effective marketing strategy for SAMSUNG appliances and TV, aligning with company objectives and yielding significant 65% increase in market share.
  • Strategically managed budgets for marketing campaigns, optimizing resource allocation and achieving 15% reduction in expenses while enhancing campaign effectiveness.
  • Ensured consistent brand messaging, contributing to notable 75% improvement in brand recall and customer loyalty.
  • Analyzed profit and loss statements, providing actionable insights that led to 15% increase in overall business performance.
  • Shaped operational processes within SAMSUNG appliances and TV unit, contributing to 12% increase in efficiency.
  • Successfully executed short-term strategic goals, collaborating with leadership for 7% improvement in key metrics.
  • Contributed to team recruitment, fostering strong, dynamic team.
  • Created comprehensive annual business plans, aligning tactics with division goals and leading to 5% increase in goal attainment.
  • Cultivated positive work environment, resulting in increased team satisfaction and heightened productivity.
  • Applied innovative strategies to enhance brand visibility, resulting in 25% improvement in market penetration.
  • Implemented creative approaches to handle seasonal spikes, leading to 16% improvement in operational efficiency during peak periods.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and elevated sales numbers.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.

DIGITAL MANAGER / E COMMERCE

Koutfood / Pizza Hut / Burger King
Kuwait
01.2016 - 01.2019
  • As Head of E-commerce Manager, played pivotal role in orchestrating comprehensive marketing strategies for over 8 brands, with specialized focus on Burger King and Pizza Hut.
  • Involved close collaboration with brand managers and oversight of team training and workflow organization.
  • Seamlessly coordinated efforts across departments, working closely with marketing, creative services, and finance teams.
  • Also extended to collaboration with external IT consultants to ensure holistic approach to E-commerce management.
  • Worked cross-functionally with various departments on projects.
    Analyzed and reported digital campaign performance with focus on program optimization.
  • In realm of website development, took lead in determining format and features, working closely with web designers to enhance user navigation. Particularly tailored to unique needs and branding of Burger King and Pizza Hut.
  • Continuous research on e-marketing trends was key component of role, allowing for targeted demographic optimization. This significantly boosted search engine traffic and improved effectiveness of targeted ads, with keen focus on Burger King and Pizza Hut.
  • Responsibility of annual budget planning and strategy development for E-commerce was another facet of role. Provided monthly forecasts, with crucial support from GOS team, emphasizing unique challenges and opportunities presented by Burger King and Pizza Hut.
  • Managing digital campaigns was core responsibility, involving optimization of strategies for incremental sales growth. Tailored audience-driven ideas to suit specific nuances of Burger King and Pizza Hut.
  • To create personalized platform for unique user experiences, collaborated on comprehensive content calendar. Focus here was to align strategies with distinct needs and brand positioning of Burger King and Pizza Hut.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly
  • Monitored return on investment of online and social media marketing efforts
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations

SENIOR EXECUTIVE DIGITAL MARKETING

Al Sayer Group, Toyota & Lexus
Kuwait
01.2005 - 01.2016
  • Developed diverse marketing materials, enhancing brand visibility and recognition.
  • Assisted in designing company's inaugural website, ensuring alignment with brand guidelines.
  • Established and managed impactful social media presence.
  • Implemented effective digital media planning and buying strategies.
  • Executed internet and intranet web applications, driving online engagement.
  • Led weekly marketing team meetings, refining strategies for optimal results.
    Spearheaded development of after-sales services platforms for Toyota and Lexus.
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
  • Supervised marketing team of 5 personnel.
  • Coordinated teams of design and implementation professionals to manage all project objectives

Education

HIGH SCHOOL DIPLOMA -

Google
UAE
01.2016

BACHELOR OF SCIENCE IN EDUCATION / MAJOR E-COMMERCE -

Madison University
United States
01.2012

DIPLOMA IN MARKETING -

Human Soft
Kuwait
01.2006

Skills

  • Team Building
  • Web Applications
  • Advertising Campaigns
  • Marketing Materials
  • Media Planning
  • Analytics
  • Customer Satisfaction
  • Leadership
  • Social Media
  • E-Commerce
  • Customer Relationship
  • Management
  • Customer Retention
  • Communications
  • Business Planning
  • Budgeting
  • Problem-Solving
  • Marketing Analytics
  • Web 20 Savvy
  • E-Newsletters
  • Google Analytics Setup
  • Google Analytics Understanding

Languages

English
Arabic

Contacts

Qatar, Doha, Qatar, skelali@gmail.com, +97477768087

Personal Information

Driving License: DRIVING LICENSE CATEGORY YES

Timeline

DIGITAL / MARKETING DIRECTOR

Mercati Co
03.2023 - Current

DIGITAL / E - COMMERCE / MARKETING MANAGER

Al-Thiqa Group
08.2021 - 02.2023

REGIONAL MARKETING / DIGITAL MANAGER

Murabhat Real Estate Co
01.2020 - 07.2021

HEAD OF MARKETING / DIGITAL / MANAGER

Andalus Trading Co. (Samsung)
01.2019 - 01.2020

DIGITAL MANAGER / E COMMERCE

Koutfood / Pizza Hut / Burger King
01.2016 - 01.2019

SENIOR EXECUTIVE DIGITAL MARKETING

Al Sayer Group, Toyota & Lexus
01.2005 - 01.2016

HIGH SCHOOL DIPLOMA -

Google

BACHELOR OF SCIENCE IN EDUCATION / MAJOR E-COMMERCE -

Madison University

DIPLOMA IN MARKETING -

Human Soft

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Said Khaled El Ali