Saida Ali Holyfield

• Devised, deployed and monitored processes to boost long-term business success and increase profit levels 25%. Organized and excuted a plan and completion to close a Memory Care successfully to convert it into an Independent Living.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Drove operational direction, administrative and cost efficiency and coordination of security program initiatives on behalf of clients.
• Scheduled fact-finding appointments and consultations to determine client needs and overall financial situations.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Created and implemented new business opportunities by utilizing strategic networking strategies.
• Increased profitability by optimizing sales and fulfilling lower overhead costs.
• Maintained P&L and shouldered corporate fiscal responsibility, resulting in improved revenue, while successfully maintaining NOI.
• Oversaw daily administrative operations, including sales, environmental, clinical, and dining.
• Spearheaded change management and strategic turnaround for company during significant restructuring, more efficient scheduling to reduce expenses by $26,000.00 by implementing more efficient scheduling by $27,040.00 annually.
• Developed a long lasting relationship with investors. Having monthly and periodically weekly meetings to discuss progress, goals, next steps, budget, capital expenses, etc.
• Minimized expenses 25% by reducing excess staff and renegotiating vendor contracts.
• Increased employee retention 85% through improvements in leadership and development.

• Enhanced operational success through effective staffing, strong training, adherence to safety regulations and well-timed customer service in community with a capacity of 105 residents
• Successfully maximized efficiency by coaching and mentoring directors, managers, hourly associates, trained personnel on Hospitality principles, industry practices, company procedures and Holbrook Life's chosen software system
• Managed budget implementations, employee reviews, training, schedules and contract negotiations
• Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets
• Passionately spearheaded overhaul of company best practices, leading to significantly increased challenged staffing need to improve retention rate
• Managed teams of 81 professionals focused on improving facilities initiatives
• Monitored over 81 employees' day-to-day job functions, and regulatory compliance
• Effectively reduced financial inconsistencies while assessing and verifying billing invoices and expense reports
• Created, managed and executed business plan and communicated company vision and objectives to motivate teams
• Assisted with marketing strategy creation and advertising initiatives to better promote facility to public
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness
• Consistently interacted well with third party providers and customers to build connections and nurture relationships

Responsible for setting objectives/delivering results that have direct impact on culture
● Overseen day-to-day operations of a more complex community
● Provided leadership guidance to managers
● Researched competitive solutions and maintained competitive market
comparisons and evaluations year over year occupancy. Beginning
Occupancy 76%/Ending 87%
● Decreased operating expenses with all departments. Resulting in NOI
improvement
● Improved 3rd party survey results
● Empowered department leaders to supervise/ direct/motivate staff
with their oversight
● Deficiency free for 2 years
● Established, enforced/ updated policies keeping business
agile/responsive to changing market conditions
● Provided efficient resolution to issues to satisfaction of
residents/responsible parties
● Maintained thorough, accurate and compliant records for internal and
regulatory audits
● Monitored business trend forecasts and adjusted budgets and
operational plans to maximize growth and opportunities
● Led employee performance reviews and discussed improvement strategies with each team member
● Transformed departmental operations through aggressive process overhaul and attention to quality
● Worked closely with Hospice to ensure a palliative comfort while residents aged in place
● Promoted new business and expanded firm's professional network through attendance and participation in community, government and industry events
● Created positioning and key messages to differentiate business solutions and products in market
● Researched competitive solutions and maintained competitive market comparisons and evaluations
● Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes
● Successfully led key sales projects which resulted in increase of census and revenue
● Planned and executed a strategic plan to host prospects from doctors offices, case managers, discharge planners, social workers, churches, gyms, and mobile doctors
● Conducted analysis to draw a diverse interest in the community, which led to increase in sales and census
● Monitored multiple databases to keep track of all new leads and matured leads

Overseen individual counseling services to senior residents and individual families in skilled nursing facilities
● Attended weekly meeting with Hospice and Home Health to discuss needs of potential residents
● Explained services such as, Home Health and Hospice could for provide to residents
● Held presentation to educate sister communities about Hospice, Palliative Care, and Rehab Therapy
● Networked with doctors, senior living communities, rehab/hospice to build business
● Successful grew a book of business that successfully grew hospice and home health
● Responsible for managing all discharge planning, care planning, MDS coding, Raps, Evaluating residents for depression, and referrals to physicians
● Assist and educate staff with in-services on how to help residents adapt to changes in life's circumstances
● Arranged services and supplies needed for each resident in a 128-bed facility
● Monitored service capabilities and collaborated cross-functionally to
ensure needs were met and escalated issues were resolved ● Financially stabilized budget to operate successfully

• Overseen individual counseling services for 128 residents and individual families in skilled nursing facility
  Attended weekly meeting with Hospice and Home Health to discuss needs of potential residents.
  Explained services Home Health and Hospice could for provide to residents.
  Held presentation to educate sister communities about Hospice, Palliative Care, and Rehab Therapy.
  Networked with doctors, senior living communities, rehab/hospice to build business.
  Successful grew business that successfully grew hospice and home health census.
  Responsible for managing all discharge planning, care planning, MDS coding, Raps, Evaluating residents for depression, and referrals to physicians
  Assist and educate staff with in-services on how to help residents adapt to changes in life's circumstances
  Arranged services and supplies needed for each resident.
  Monitored service capabilities and collaborated cross-functionally to ensure needs were met and escalated issues were resolved
  Financially stabilized budget to operate successfully
• Overseen individual counseling services to senior residents, and individual families
• Actively participated in assisted with discharge planning, care planning, MDS coding, Raps, Evaluating residents for depression, and referrals to physicians as needed from associates
• Managed mental health services required to each resident and or family member or provide referral for such
• Educated staff with in-services on how to help residents adapt to changes in life's circumstances
• Managed a 90 bed skilled nursing facility discharge process
• Provide quarterly comprehensive assessment of a resident, and provide appropriate treatment and services to correct the assessed problem
• Directed associates, and clinical staff on how to evaluate watch for signs of depression behaviors are related to organic causes or other psychosocial adjustments as evidenced by decrease in social activities, anger, or withdrawal
• Financially stabilized budget to operate successfully
• Partnered with similar organizations to meet greater needs, preventing duplication and optimizing resource utilization