Sai Darshini Karri
Summary
Marketing strategist with 3+ years’ experience driving growth through data-led campaigns, brand storytelling, and cross-functional execution across B2B and tech sectors. Specialized in paid media, segmentation, and CRM optimization, with a track record of increasing engagement by 35% and reducing churn by 18%.
Trusted to deliver high-impact outcomes in fast-paced, analytical environments by combining creativity, precision, and stakeholder alignment.
Overview
3
3
years of professional experience
Work History
QA and Growth Analyst
IPEM Solutions – Osaas LLC
Remote, USA
07.2023 - 06.2024
- Drove 12+ paid media and CRM campaigns/quarter, increasing engagement 35% and conversion 20%
- Implemented A/B testing and lifecycle optimizations that reduced churn by 18%
- Partnered cross-functionally with product, design, and tech to execute GTM growth initiatives
Marketing Consultant
Wodaqota
Remote, USA
08.2022 - 06.2023
- Led cross-channel marketing (paid, content, email), driving 15% revenue growth in 3 quarters
- Built and optimized segmentation models, boosting lead quality by 30%
- Aligned brand messaging across 3 startups, increasing campaign ROI and content clarity
Performance Marketing Strategist
Freshersnews Eval.
Bengaluru, India
05.2021 - 07.2022
- Managed SEO, SEM, and influencer campaigns generating $1.5M+ revenue
- Increased organic reach by 50% and conversions by 22% through funnel optimization
- Scaled brand visibility 40% by launching creator partnerships and engagement experiments
Education
Master of Science - Business Management
University of Illinois At Urbana-Champaign
Champaign, IL05-2025
Bachelor of Science - Computer Engineering
Bennett University
IndiaSkills
Paid Media Strategy, Performance Marketing, Thought Leadership, Google Analytics, SEO/SEM,
Email Marketing, Content Strategy, Tableau, SQL, Python, Amazon Ads, CRM (HubSpot),
Marketing Research, Cross-functional Collaboration, Stakeholder Management, Brand Positioning
LEADERSHIP EXPERIENCE
Bennett University Student Council – Marketing & Sponsorship Lead
- Secured $25K Monster Energy sponsorship, tripling engagement at flagship fest
- Led 360° campaign strategy and execution, increasing event attendance by 25%
The Social Care Association – Marketing Coordinator
- Spearheaded “Share a Meal” campaign, raising $20K to provide 10K+ meals
- Boosted campaign reach 30% via hashtag strategy; onboarded 100+ volunteers
CERTIFICATIONS
Data Analytics, Google Analytics, HubSpot Content Marketing, Google Ads, Tableau, Microsoft Advertising
Timeline
QA and Growth Analyst
IPEM Solutions – Osaas LLC
07.2023 - 06.2024
Marketing Consultant
Wodaqota
08.2022 - 06.2023
Performance Marketing Strategist
Freshersnews Eval.
05.2021 - 07.2022
Master of Science - Business Management
University of Illinois At Urbana-Champaign
Bachelor of Science - Computer Engineering
Bennett University
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