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Saira Joseph

Saira Joseph

Atlanta,GA

Summary

Strategic and results-oriented digital media executive with experience in business development, strategic planning, financial plan achievement and new product development in the media and entertainment industries. Highly driven leader with a proven track record of fiscal discipline and creating profitability in challenging environments and of building and leading teams to execute. Outstanding business partnering and influencing skills have enabled success within complex, matrix environments. Expertise in evaluating market/product strategies and developing new products, forging new partnerships, alliances and ventures resulting in delivering strong revenue growth and cost efficiencies and savings. Collaborative and experienced in working within highly matrix environments with cross functional groups including, sales, development, production, operations, marketing, legal, etc.

Overview

25
25
years of professional experience

Work History

Founder/CEO

SEJ Solutions LLC
Atlanta, GA
01.2017 - Current
  • Provide consulting services across a wide array of functions including strategic planning, digital strategy, financial planning, deal negotiation and new product development. Have worked with companies across multiple industries (media, publishing, financial services, travel & hospitality, non-profit and government) that have ranged in sized from under 50 employees to Fortune 100 to identify and implement new partnerships, technology solutions, achieve cost efficiencies, generate new revenue streams and set up and provide program management support.
  • Led the strategic planning process for the State Housing Trust Fund for the Homeless, which included leading the development of comprehensive plans to guide resource allocation, program priorities, and initiatives addressing homelessness and housing insecurity statewide. Conducted data-driven analyses to assess housing needs and trends, integrating findings into actionable strategies and policy recommendations. Collaborated with government agencies, nonprofit organizations, and community leaders to align efforts with state and federal housing goals. Facilitated workshops, led strategic discussions, and identified key objectives, performance metrics, and implementation timelines, while preparing detailed reports and presentations to support executive decision-making and enhance transparency.
  • Designed, implemented, and managed a statewide eviction protection program for Georgia, collaborating with government agencies, nonprofit organizations, legal aid providers, and community stakeholders to address housing instability. Established processes for program delivery, including eligibility criteria, outreach strategies, and application workflows, while ensuring alignment with state and federal regulations. Developed and monitored key performance indicators (KPIs) to measure program effectiveness and optimize outcomes. Provided regular reporting to stakeholders and leadership, facilitated stakeholder engagement meetings, and identified opportunities for continuous improvement to enhance service delivery and impact.
  • Designed, managed, and provided program management support for the distribution of federal Emergency Relief Rental Assistance funds, overseeing the development and implementation of processes for stakeholder groups across key areas, including KPIs, reporting systems (technology, finance, marketing, operations, staffing/HR, policy), and compliance tracking. Set up and monitored ongoing performance metrics, ensuring accurate internal and external reporting to the U.S. Treasury, while proactively identifying and escalating risks and issues to leadership to maintain program integrity and efficiency.
  • Led the development and implementation of a compliance solution across ~700 hotels to meet the EU's PSD2 directive, managing program governance, risk mitigation, and contingency planning while coordinating with third-party vendors (e.g., Elavon, OTAs, Oracle, PM Pro) to ensure seamless integration.
  • Authored strategic documents and white papers for stakeholders, conducted business process analysis, and executed change management functions, including impact assessments and communication strategies.
  • Collaborated with Procurement and business owners to negotiate, execute, and manage commercial agreements with OTAs, GDSs, PMS, and GRS solution providers, ensuring compliance and optimized service delivery.

Vice President, Corporate Strategy

TEGNA, Inc
McLean, VA
  • Worked with TEGNA's senior management team and business units to set up business operations and functions at the corporate and divisional levels across multiple areas including finance, IT, digital development, sales, human resources, etc.
  • Led strategic planning efforts for TEGNA following the corporate spinoff, developing a comprehensive 3-year growth plan for the newly formed company in collaboration with senior leadership, divisional teams, and external stakeholders. Conducted extensive internal and external research, including industry trend analysis and competitive benchmarking, to identify growth opportunities and guide the establishment of independent operations across key functions such as finance, IT, HR, and digital development. Developed an ongoing strategic planning process across all divisions to identify new opportunities, prioritize initiatives, and align efforts with the annual budgeting process. Identified and negotiated strategic partnerships where appropriate, leveraging these collaborations to drive cost savings and operational efficiencies. Spearheaded the identification, development, and analysis of future strategic initiatives and partnerships, ensuring alignment with company goals and fostering innovation through industry assessments, competitive analysis, and best practices.

Vice President, Corporate Strategy

Gannett Co, Inc.
McLean, VA
  • Worked with Gannett's senior management team to evolve corporate and business unit strategies, discover and evaluate new strategic opportunities, lead key strategic initiatives and identify operational efficiencies and synergies on an ongoing basis.
  • Co-led effort for completion of Gannett's spin off that created two publicly traded companies: a publishing company and a broadcast/digital company. Responsibilities spanned across transaction and operational activities including: financial reporting (Form 10 and SEC review process, carve out and pro-forma financial statements), tax matters, business and functional area evaluation and separation and development of transition services for both companies.
  • Responsible for the identification, development and analysis of future strategic initiatives to support the company strategy and innovation in future years through industry/trend assessment, competitive analysis and best practices development. Resulted in the identification of specific efforts estimated to generate $400M+ in incremental revenue and $75M+ in incremental cost savings.
  • Launched multiple digital product offerings specifically targeting key audience segments: millennials, baby boomers, business travelers. Included conducting audience research, segmentation analysis, business modeling, iterative product development and cross-channel marketing.
  • Developed ongoing internal strategic planning process across all divisions to identify new opportunities and prioritize efforts on a continual basis to ensure closer alignment with annual budgeting process.
  • Advised internal clients on overall digital strategy across all platforms and a wide variety of operational issues, including video monetization, search engine optimization (SEO), revenue optimization, content syndication and distribution, and paid content & subscription services.
  • Supported the company's current strategic initiatives and coordinate cross-functional teams as they delivered on key priorities identified by senior management. Provided ongoing updates to Gannett's Board of Directors which included progress against initiatives and recommendations for changes and new opportunities.
  • Built internal strategy team to support ongoing strategic needs of business. Designed and developed the processes and systems needed for the companywide Program Management Office.

Vice President, Business Development & Operations

Gannett Digital (division of Gannett Co, Inc.)
McLean, VA
  • Responsible for leading the business development, strategy, analytics and operations teams for Gannett Digital, a subsidiary of Gannett Co, Inc. These groups were responsible for identifying and analyzing partnership opportunities for Gannett, negotiating and executing partnership agreements and managing key strategic partnerships on an ongoing basis. In addition, the group focused on providing metrics and reporting related to the performance of the websites for Gannett's publishing, broadcast, digital and USA Today divisions.
  • Negotiated dozens of agreements with numerous partners leading to over $100M of increased revenue and cost savings. Agreements span across multiple categories including technology, marketing, syndication, content licensing (photo and video) and mobile.
  • Developed the business model and co-led the launch of Gannett's daily deal offering, including market assessment, product development, talent acquisition and cross-channel marketing efforts that resulted in the launch of a new line of business in 9 months.
  • Established all deal processes and systems for business development across Gannett from inception to ensure compliance with Gannett's corporate policies as well as an efficient, streamlined process for deal execution.
  • Provided market research, web analytics and business intelligence across the company specifically related to revenue and content monetization, data visualization, A/B and multivariate testing and usability testing.

Director, Business Development

AOL, LLC.
Dulles, VA
  • Responsible for driving new revenue for several categories within AOL, including marketing, entertainment, AOL.com, Moviefone, CityGuide, Television, Red (Teens), and KOL (Kids) by independently managing content, distribution and commerce relationships from concept development and opportunity valuation through deal structure and negotiation. Conduct industry, competitive, and acquisition analyses to develop strategic recommendations for senior executive action.
  • Served as key point of contact for Entertainment Category, including, television, movies, ticketing, and general entertainment. Negotiated and closed transactions that included revenue generating and cost savings initiatives that had a direct budget impact and generated net revenues of over $50 million annually for each category. Worked with members of these categories to identify new revenue opportunities through the completion of 300+ transactions annually. Was responsible for evaluating these opportunities, providing recommendations to management, and securing agreements with third party partners.
  • Managed a team responsible for providing industry and market specific research as well as financial analysis for a variety of strategic initiatives and partnerships in multiple categories. Performed company specific analysis of financial statements and business models. Lead the business planning process for various categories, which resulted in the identification of potential revenue opportunities.

Manager

ERNST & YOUNG, LLP
McLean, VA
  • Recruited into Ernst & Young's global consulting services practice. Promoted into business unit specializing in the creation of business solutions that leveraged technology enablement. Worked with internal and external clients to define and develop strategic direction, assess business operations, and identify areas of improvement.
  • Managed a team of seven responsible for the development of strategic initiatives for Ernst & Young's Critical Technologies Division. Worked to identify potential opportunities through business development, market expansion and other initiatives, focusing specifically on middle market and e-commerce opportunities.
  • Conducted a strategic assessment of the global investment division of a major U.S. commercial bank that identified potential reengineering initiatives in organizational strategy, business processes and information technology. Recommendations increased efficiency by 70%. Presented recommendations that guided bank's financial process and systems initiatives over a two-year period. Resulted in projected cost savings of $5 million.
  • Assisted in the development of a credit card management system as part of a multinational bank's business development strategy to increase revenues by $55 million. Responsible for defining the business requirements and led team of six in the development of the application prototype, facilitated design sessions to define system functionality, and assisted in project planning and scoping to ensure completion of system.

Manager, Global Operations

JP MORGAN CHASE
New York, NY
  • Recruited into a selective two-year, rotational management training program. Promoted into Strategic Planning. Responsible for the development and management of key strategic initiatives for the Corporate Trust Division of bank. Developed strategic plan for the bank's Corporate Trust Group that increased group's productivity and efficiency by 35% while reducing costs by over 65% over a five year period. Worked with senior management on budget and revenue forecasting for Corporate Trust Group.

Education

MBA - undefined

Darden Graduate School of Business

BA - Economics

Smith College

Skills

  • Strategic Planning & Growth
  • Business Development
  • Operations Management
  • Budget Planning & Management
  • Strategic Partnerships
  • Product Development
  • Cross Functional Leadership

Other Information

  • Quality Care for Children, Board of Directors, 2022-01-01, present
  • Fernbank Museum, Corporate Leadership Council, 2022-01-01, present
  • TEGNA's Leadership and Diversity Council, Member, 2015-01-01, 2017-01-01
  • Make A Wish Mid-Atlantic, Board of Directors, 2014-01-01, 2017-01-01
  • Women in Technology Education Foundation, Board of Directors, 2013-01-01, 2015-01-01

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

English
Native or Bilingual
Spanish
Professional Working

Work Preference

Work Type

Contract Work

Work Location

On-SiteRemoteHybrid

Important To Me

Company CultureWork from home option

Timeline

Founder/CEO

SEJ Solutions LLC
01.2017 - Current

Vice President, Corporate Strategy

TEGNA, Inc

Vice President, Corporate Strategy

Gannett Co, Inc.

Vice President, Business Development & Operations

Gannett Digital (division of Gannett Co, Inc.)

Director, Business Development

AOL, LLC.

Manager

ERNST & YOUNG, LLP

Manager, Global Operations

JP MORGAN CHASE

MBA - undefined

Darden Graduate School of Business

BA - Economics

Smith College

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