Personable business professional bringing successful 9-year career in Data Analyst/ Business Analyst roles within large and fast-paced corporations with experience in Finance, Automotive, Marketing & Healthcare domains. Analytical specialist trained in advanced Data modeling, Visualization & Technical documentation. Creative solutions architect with real-time problem-solving flexibility.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Intelligence Manager
Sagent (Mr. Cooper)
06.2023 - Current
Led the design and implementation of an automated financial reporting system using Power BI and SQL Server Integration Services (SSIS) to streamline the monthly reporting process for financial statements, including income statements, balance sheets, and cash flow statements
Developed complex SSIS packages to extract financial data from multiple source systems, transform it into a standardized format, and load it into a centralized data warehouse
Utilized DAX expressions in Power BI to calculate financial metrics and KPIs, such as profitability ratios, liquidity ratios, and solvency ratios, ensuring accuracy and consistency across reports
Leveraged Power BI's time intelligence functions such as TOTALYTD, SAMEPERIODLASTYEAR, and DATEADD to perform year-to-date calculations, compare period-over-period performance, and analyze trends over time
Created parameterized reports in Power BI to enable dynamic filtering and slicing of data based on user input or predefined parameters
Responsible for managing 3 resources, effectively allocated tasks and responsibilities among three resources based on individual strengths, expertise, and project requirements
Conducted regular team meetings to discuss project progress, address challenges, and brainstorm solutions collaboratively
Worked in all phases of BI lifecycle including design, analysis, development, testing, deployment, post-production/maintenance and documentation
Developed Python scripts to automate the extraction of financial data from various sources, including market databases and regulatory filings, transforming it into Snowflake-compatible formats for seamless ingestion into Snowflake data warehouses
Implemented scheduled tasks and event-driven triggers within Snowflake to automate the execution of data updates, analysis, and reporting, ensuring real-time access to up-to-date financial insights while optimizing resource utilization and reducing operational overhead.
Analytics Specialist, Marketing Solutions
Concentrix Services
02.2022 - 05.2023
Exclusively handled a major Automotive client’s project to work on analysis of marketing strategies and digital marketing
Primary contact between client and company to gather and document business requirements
Worked with SAS and PowerBI to perform analysis on weekly marketing data containing Million records to give insights into the program
Implemented On-Premises Gateway for Scheduled refresh of Data to keep PowerBI reports updated
Created several user roles and groups to end user and provided row-level security to them
Built custom visuals and reports to visualize marketing funnel metrics, customer segmentation, and campaign performance
Developed complex DAX formulas to support calculations such as customer lifetime value, return on investment, and attribution analysis
Conducted data analysis using Google Analytics 4 to provide insights on website traffic, user behavior, and campaign performance
Developed a custom dashboard in Google Analytics 4 to track the performance of the company's email campaigns, resulting in a 20% increase in email open rates
Conducted an A/B test on the company's homepage layout, resulting in a 15% increase in click-through rates and a 10% increase in overall conversion rates
Utilized Azure Data Factory to automate the extraction, transformation, and loading of large datasets from various sources into a centralized data repository, enabling efficient data analysis and reporting
Worked with Azure Data Lake Storage to manage and store large volumes of structured and unstructured data, implementing security and access controls to ensure data privacy and protection
Developed and maintained data pipelines in Azure Databricks to support machine learning and data analysis workflows, improving data processing efficiency and reducing time-to-insights
Conducted ad-hoc analysis of complex business data using SQL and Tableau to provide insights and support decision-making processes
Assisted in transition of data from Oracle database to Salesforce platform and also build visuals using Salesforce Datorama
Performed data scrub activities through the Apex Data loader in the non-production sandboxes
Provided solutions to workflow issues and structured environment for ease of use
Built interactive dashboards using Tableau with drill-down and filtering capabilities to allow users to explore and analyze data in real-time for a Healthcare Analytics project
Created complex calculations, custom fields, and parameters using Tableau to support data analysis and visualization
Utilized advanced features of Tableau such as data blending, context filters, and level of detail calculations to create complex visualizations
Provided user training and support to ensure effective use of the dashboards and data visualizations
Created and maintained dimensional data models, fact tables, and dimension tables to support business intelligence and analytics
Utilized advanced data warehousing techniques such as incremental data loading and partitioning to improve data processing and storage capabilities using Snowflake
Developed automated data pipelines using Python and Apache Airflow to pull data from various sources and perform data wrangling and ETL processes
Developed advanced DAX formulas for complex calculations, such as time intelligence, ranking, and forecasting
Created PowerBI Dashboards from multiple data sources using Data Blending and wrote effective DAX formulas and expressions
Utilized Power Query to Pivot and Un-Pivot the data model for data cleansing
Analyzed large financial data and created an advanced financial dashboard with business requirements and key metrics
Presented Google Analytics reports and tracked customer behavior and marketing KPIs on the website
Created SSRS reports per ad-hoc requests for Dynamics CRM using complex Stored Procedures
Created TSQL 2012 and 2008 Scripts for the client services department
Resolved data-centric issues in a timely manner
Environment: SSRS, TSQL, SSIS, Google Analytics, PowerBI, Adobe Analytics, HIPAA.
Business Intelligence Analyst
American College of Emergency Physicians
10.2020 - 04.2021
Worked directly with the executive team to formulate and report on KPI’s, building Interactive Dashboards to give insights on weekly performance metrics using PowerBI and Python
Conducted exploratory data analysis to understand trends and patterns in customer behavior using Python
Used Pandas and NumPy libraries to clean and transform raw data into usable formats
Built and deployed machine learning models to predict customer churn and identify upsell opportunities
Utilized logistic regression, decision trees, and random forests algorithms using Python libraries such as scikit-learn and TensorFlow to build models and evaluate their performance
Assisted in documenting highly sensitive and confidential medical Data registry from its end- to end process
Integrated data from various sources to build a Data Warehouse; identified the facts and dimensions to streamline Business processes
Involved in documentation of Data Mappings from source data fields to their target data field and ETL specifications for Data Warehouse
Developed and optimized Azure SQL databases for high-performance data analysis, including query optimization, indexing strategies, and partitioning
Conducted performance tuning activities on Azure Synapse Analytics to optimize query performance and reduce processing times for large datasets
Created TeradataSQL scripts using OLAP functions like RANK() to improve the query performance while pulling the data from large tables
Implemented ETL process using SQL Server Integration Services Server, SQL & SSAS to design the DataMart & MOLAP data cubes
Set the key performance indicators (KPI) & created interactive reports to gain valuable insights using Power BI and Microsoft Excel
Implemented agile methodology to improve focus on business value and stakeholder engagement
Participated in migration of data sources to Salesforce apps from legacy CRMs
Act as a liaison between IT and business groups by building credibility, establishing rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization
Imported data from RDBMS to HDFS and HIVE using Sqoop on regular basis
Developed Hive queries as per requested analytics for report generation
Assisted in maintenance of Data Warehouse in AWS Redshift
Created visually impactful dashboards in Excel and Tableau for data reporting by using pivot tables and VLOOKUP
Extracted, interpreted, and analyzed data to identify key metrics and transform raw data into meaningful, actionable information
Participated in the Data Governance working group sessions to create Data Governance Policies
Helped configure and customize Salesforce.com for enterprise-wide implementation for over 100 users
Created environment setup plan and Migration Document and checklist within Salesforce
Completed Data Quality projects on time delivering results (data profiling, scorecards, reports, etc.) in the right format
Worked with internal and external teams on data mapping and design for new initiatives
ETL process done extensively using Altreyx and then loaded data into Snowflake
Create stored procedures using SQL Server Business Intelligence Development Studio, and use them to create dashboards, charts, tables, and raw data reports
Implemented data blending using various data sources and created stories using Tableau for a better understanding of the data
Worked on creating filters, parameters, and calculated sets for preparing dashboards and worksheets in Tableau
Participated in the Data Governance working group sessions to create Data Governance Policies
Create bi-weekly reports and dashboards in Tableau and SSRS and shared it with internal and external teams
Wrote SQL queries to document and integrate data from various sources for real time collateral monitoring
Responsible for gathering requirements, troubleshooting EDI related integration issues, reprocessing failed transactions, and leveraging the capabilities of EDI
Worked with stakeholders to gather and analyze requirements for new software applications, developing user stories and acceptance criteria to guide the development process
Conducted user acceptance testing (UAT) for new software applications, working with developers and business stakeholders to ensure that the application meets requirements and is user-friendly
Collaborated with operations teams to develop and implement process improvement initiatives, using tools such as Six Sigma and Lean methodologies to reduce waste and improve efficiency
Used Salesforce to Create Roles, Profiles, Email Templates, Page Layouts, Workflows, Workflow Actions and Approval Process
Worked with upper management and client leads to create Salesforce processes
Experienced in Data Analysis, Data Cleansing (Scrubbing), Data Validation and Verification, Data Conversion, Data Migrations and Data Mining
Experience in Extract Transform and Load (ETL) data from spreadsheets, flat files, database tables and other sources using SQL Server Integration Services (SSIS) and SQL Server Reporting Service (SSRS) for managers and executives
Supports ad hoc requests from providers and internal partners related to EDI
Created data flow diagrams, data mapping from Source to stage, Stage to Target mapping documents indicating source tables, columns, data types, transformations required and business rules to be applied
Exported the data required information to RDBMS using Sqoop to make the data available to the claims processing team to assist in processing a claim based on the data
Design and deploy rich Graphic visualizations with Drill Down and Drop-down menu option and Parameterized using Tableau
Environment: DB2, JIRA, MS Office, MS Visio, SharePoint.