Summary
Overview
Work History
Education
Skills
Timeline
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SAI SUDHA SETH

Norcross,GA

Summary

Seasoned product leader with over 10 years of experience developing innovative solutions that directly meet customer needs. Adept at cross-functional collaboration to drive strategic product decisions that benefit consumers, customers, and the business alike. Passionate about solving meaningful problems that create value. Proven track record of successfully guiding and delivering complex products under tight time constraints. This determination and ability to lead high-impact initiatives from vision to launch has been integral to my evolution as a product leader.

Overview

9
9
years of professional experience

Work History

Product Manager

HappyCo
05.2023 - Current
  • Developing a software-as-a-service (SaaS) solution that connects with property management software platforms to optimize the process for property management companies (PMCs), from managing leads through signing leases and beyond.
  • Document user stories, specifications, and product features in detailed work order to communicate across teams and build mandatory requirements.
  • Communicate effectively with team members to deliver updates on project milestones and deadlines.
  • Develop product documentation to communicate upcoming features and products to internal teams.
  • Review client requirements, and new opportunities to drive business strategy at weekly planning sessions.
  • Prioritize roadmap to achieve product goals and metrics.

Group Product Manager

CoStar Group
02.2022 - 11.2022
  • Hired and mentored a high-performing team of product managers responsible for building solutions that resulted in 1.2 billion renter visits and generated 120 million leads.
  • Led sessions with the design (UI/UX) teams to create industry-standard design solutions for our placards, conducted multiple A/B tests and decided on the final version leading to an increase in our CTR by 34% and an increase in conversion by 18%
  • Presented product status reports at regular intervals to the executive team and stakeholders
  • Partnered with an external legal firm and provided meticulous technical specifications to the engineering team to design a rental lease generation product that was robust and in complete compliance with leasing laws mandated by the city, state and county across the nation
  • Effectively managed work assignments for UI/UX and Engineering teams through Agile methodology, including conducting sprint planning and refinement meetings, and oversaw the product backlog in Microsoft Team Foundation Server (TFS)
  • Created forecasts and metrics reporting in Power BI in collaboration with the data science team, and defined product strategy
  • Partnered with the marketing and sales team to develop the go-to-market strategy.

Senior Product Manager

CoStar Group
03.2021 - 02.2022
  • Led the Apartments.com property management business that attained 40% market penetration and generated $22M in revenue in its second year
  • Identified growth opportunities, defined success metrics, and implemented solutions after extensive research and analysis leading to a significant 300% growth in the product's adoption and user engagement.
  • Drove significant increases in key metrics like adoption, click-through rate (CTR), and retention by relentlessly testing and optimizing through over 30 A/B tests, more than 50 moderated and un-moderated user studies, and online surveys. Implemented data-informed enhancements that boosted daily active users (DAU) dramatically over two years, leading to a 5000% increase in adoption and $5.6 million in application revenue.
  • Conducted training sessions for operations and sales teams before product launch to help support and sell to our customers.

Product Manager

CoStar Group
03.2018 - 03.2021
  • Integrated the Cozy Rent Payment platform within Apartments.com and successfully migrated the customers and their accounts with less than a 3% drop in rent collections post-migration
  • Built a payment product that allows landlords to pay for premium placement on the website, resulting in higher visibility and reduced vacancy time by 25%
  • Conducted beta tests with a set of users, personally supported them through the experience, and collected feedback before launching nationwide
  • Created wireframes using Balsamiq and Invision Freehand.

Business Analyst

CoStar Group
08.2015 - 03.2018
  • Led the data and user migration efforts following the Westside Rentals acquisition
  • Built a listing and lead performance reporting system that enabled sales to make effective sales pitches driving monthly ad package sales up by 10%

Quality Assurance Analyst

Network Communications Inc
08.2014 - 08.2015

Education

Master of Arts - Journalism And Mass Communication

Himachal Pradesh University
India
06.2003

Master of Arts - Bachelors of Communication And Journalism (BCJ)

Osmania University
Hyderabad, India
06.2002

Skills

  • Product Strategy
  • Voice of the Customer
  • Agile Development Methodology
  • Roadmaps & User Stories
  • Surveys, A/B tests, User tests
  • Define KPIs - Metrics & Forecasts
  • Competitive & Gap Analysis
  • Go-to-market Strategy
  • Sales & Operations Training
  • End-to-End Product Lifecycle
  • Tools: MS Office, TFS, Jira, Visio, Power BI, Confluence, Notion
  • Design tools: Invision, Figma, Balsamiq

Timeline

Product Manager

HappyCo
05.2023 - Current

Group Product Manager

CoStar Group
02.2022 - 11.2022

Senior Product Manager

CoStar Group
03.2021 - 02.2022

Product Manager

CoStar Group
03.2018 - 03.2021

Business Analyst

CoStar Group
08.2015 - 03.2018

Quality Assurance Analyst

Network Communications Inc
08.2014 - 08.2015

Master of Arts - Journalism And Mass Communication

Himachal Pradesh University

Master of Arts - Bachelors of Communication And Journalism (BCJ)

Osmania University

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