Sajah Abidi
Alpharetta,GA
Summary
Digital and Social Marketing Manager with over 12 years of experience executing successful marketing campaigns. Proven ability to increase online traffic and develop strategic marketing plans. Strong background in cross-functional collaboration and project management, with a focus on enhancing customer experiences to drive performance.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Web Specialist
NFP
07.2024 - 03.2025
- Built Multiple Websites for NFP and Partners on Umbraco (CMS)
- Implemented basic html and CSS to content updates
- Ensured proper QA and Testing for all websites
- Updated emails and content related to website
- Learned new partials and blocklists for building better pages and improving content blocks on the website
- Implemented proper H1s and H2s to all website content
- Added Meta Titles and Meta Descriptions to all content updates (Insight Articles, News Articles, White Papers etc.)
- Resizing images and ensuring all assets in the CMS library are up to date, following governance around brand guidelines.
Freelance Digital & Social Media Specialist
White Rhino, Kingspan Insulation & Active Digital
, Remote
04.2023 - 05.2024
- Website & CMS Management: Managed daily maintenance and content updates for multiple high-traffic websites (including 6 Texas Oncology sites and Kingspan US/Canada) using Kentico, Umbraco, and Adobe Experience Manager.
- Technical Execution: Implemented basic HTML changes, performed rigorous QA testing to ensure site functionality, and utilized Canva to design/adjust web assets.
- Social Media Strategy: Built and managed Meta Business Manager accounts, developed audience segments for pilot campaigns, and crafted cross-platform content calendars to drive engagement for product launches.
- Cross-Functional Collaboration: Partnered with internal brand teams and external creative agencies to ensure brand guideline consistency and troubleshoot technical site issues.
- Project Operations: Utilized Asana and Slack to coordinate workflows during rapid sprint cycles and project phases, ensuring all deadlines and technical specifications (such as product data sheets) were met.
Digital Marketing Manager
Pexco
Atlanta, GA
06.2022 - 04.2023
- Developed and handled performance driven social and digital marketing concepts and strategies to drive traffic and conversions.
- Developed monthly and quarterly social media calendars for all Pexco brands.
- Managed, Monitored and responded to all social media channels for Pexco; Facebook, LinkedIn, Instagram, and YouTube.
- Built personas through research and gathering customer insights, allowing me to understand various segmented audiences.
- Developed SEO strategies and introduced keywords using Semrush and BrightEdge to help improve organic search ranking.
- Built reports and reviewed performance for digital and social media campaigns on a weekly/monthly/YOY basis.
- Coordinated design and content of promotional material and distributions for all online channels with internal and external teams.
- Developed robust marketing automation campaigns and surveys through Pardot (Salesforce).
- Used Salesforce and Pardot to research and identify audiences for digital campaigns and emails.
- Created content for blogs, social, and emails that were visually appealing for the audience.
Divisional Digital Marketing Manager
Kingspan Insulation
Atlanta, GA
10.2020 - 06.2022
- Served as a divisional leader by creating and implementing strategies with a focus on defining key user journeys for global brands.
- Cooperatively worked with agencies to manage ad campaigns, marketing campaigns, and artwork.
- Effectively analyzed, defined, and tested audience segments for regional teams to deliver integrated marketing plans.
- Conducted gap analysis to identify barriers and measure results as a reporting tool against planned targets.
- Launched a 60-website development project in collaboration with internal and regional marketing teams.
- Facilitated the end-to-end processes of the website maintenance using Semrush and taxonomy creation through GatherContent.
- Established and executed the implementation process from Kentico CMS to the new CMS system, Adobe Experience Manager.
- Identified trends and insights, brainstormed new digital creative growth strategies and measured campaign results.
- Measured and reported the performance of all digital campaigns including ROI and KPIs to management and stakeholders.
- Successfully generated at least 100 qualified monthly leads with a low ad spend linked to remarketing and custom audiences.
Social Media Strategist
Sparkloft Media
Atlanta, GA
12.2019 - 07.2020
- Designed and executed social media and digital marketing strategies across various social media platforms for various brands.
- Created and deployed social strategies for multiple brands such as Visit Sandy Springs, Professional Bull Riders and Eurowings.
- Consistently modified global capability strategies by researching global trends and incorporating them into global client structures.
- Organized cross-functional team collaboration relating to strategies, pitches, media and social calendars, and content plans.
- Initiated and performed research on subject matter experts for social platforms and shared knowledge across the team structure.
- Developed playbooks for clients to enforce consistent communication and branding tactics across all social media channels.
- Adopted adequate measures to optimize social CRM processes, and integrated appropriate tools for effective management.
- Interpreted data using reporting management tools e.g., Sweetspot, Hootsuite, Facebook Business Manager, Twitter Ads Manager.
Digital Marketing Manager
Khaadi
Karachi, Pakistan
04.2016 - 07.2018
- Planned and implemented all digital marketing campaigns by executing and driving various digital marketing components.
- Analyzed online statistics and reported data insights to leadership that identified opportunities to optimize performance.
- Successfully revamped www.khaadi.com in 2017 and integrated A/B testing to ensure a user-friendly experience.
- Orchestrated Khaadi’s Facebook success story resulting in a 20% increase in ad recalls and 50% lower cost per conversion.
- Monitored the effectiveness of campaigns by leveraging targeted audiences and collaborating with social media influencers and bloggers, resulting in a 10% engagement increase.
- Developed brand guidelines and a cross-channel promotional strategy for all markets (Pakistan, UK, UAE, Qatar).
- Administered e-commerce sales by introducing a revolving digital approach, which generated a 40% increase in online sales.
Education
Some College (No Degree) -
Karachi University
PakistanSkills
- Social Media: Meta Business Suite, Sprout Social, Hootsuite, Social Bakers, Meta Business Suite, LinkedIn Business Manager
- Web & CMS: Adobe Experience Manager, Umbraco, WordPress, Kentico, Umbraco , Basic HTML
- Analytics: Google Analytics, Power BI, Adobe Analytics, Google Tag Manager, Google Trends, Google Adsense
- Marketing Ops: Salesforce, Pardot, Jira, Asana, MS Dynamics, Slack, Gemini (AI), Chat GPT (AI)
Certification
- Understanding TikTok and Its Users, Aptly, 2024
- Marketing on TikTok, Aptly, 2024
- Introduction to Social Media Marketing, Meta, 2024
- Social Media Management, Meta, 2024
- Advertising with Meta, Meta, 2024
- Fundamentals of Social Media Marketing, Meta, 2024
- Measure and Optimize Social Media Marketing Campaigns, Meta, 2024
- Social Media Marketing, HubSpot Academy, 2023
- Leading at a Distance, LinkedIn, 2020
- Flight School, Twitter, 2020
Timeline
Digital Marketing Web Specialist
NFP
07.2024 - 03.2025
Freelance Digital & Social Media Specialist
White Rhino, Kingspan Insulation & Active Digital
04.2023 - 05.2024
Digital Marketing Manager
Pexco
06.2022 - 04.2023
Divisional Digital Marketing Manager
Kingspan Insulation
10.2020 - 06.2022
Social Media Strategist
Sparkloft Media
12.2019 - 07.2020
Digital Marketing Manager
Khaadi
04.2016 - 07.2018
Some College (No Degree) -
Karachi University