Summary
Overview
Work History
Education
Skills
Certification
Tools and software
Timeline
Generic

SAKEEF M ALAM

Summary

Results-driven marketing professional with 3+ years of experience in digital marketing, brand strategy, and campaign management. Proven ability to increase brand visibility by 40% and lead generation by 25% through data-driven marketing strategies. Adept at content creation, social media engagement, and SEO optimization, with expertise in leveraging AI-driven marketing tools for automation and customer insights. Passionate about delivering creative, high-impact campaigns that drive engagement and revenue growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Manager

Corinth Mini Storage and U-Haul
Corinth, TX
06.2022 - 08.2024
  • Developed and executed multi-channel digital marketing campaigns, increasing customer engagement by 40%
  • Implemented data-driven advertising strategies, boosting lead generation by 25%
  • Managed and optimized social media content, leading to a 35% increase in brand interactions
  • Designed and launched targeted email marketing campaigns, improving customer retention rates
  • Conducted market research and segmentation analysis to refine customer targeting and ad spend
  • Utilized SEO and Google Ads to enhance online visibility, increasing website traffic by 35%

Digital Marketing Executive

Red Roof Inn
San Antonio, TX
06.2020 - 08.2021
  • Created and managed paid social media campaigns, resulting in a 30% increase in direct bookings
  • Developed SEO-optimized content and PPC advertising strategies, improving website traffic by 40%
  • Launched automated email marketing campaigns, increasing engagement rates by 20%
  • Conducted competitor analysis and implemented strategic branding initiatives to enhance market differentiation
  • Utilized Google Analytics and CRM tools to track campaign performance and customer behavior

Marketing Assistant

ACE Hardware
Austin, TX
10.2018 - 02.2019
  • Assisted in executing local store promotions and digital advertising strategies
  • Conducted customer outreach initiatives, strengthening brand loyalty and increasing repeat business
  • Supported marketing collateral development, including social media content, flyers, and brochures
  • Collected and analyzed customer feedback to optimize marketing approaches

Education

Bachelor of Science - Advertising & Business

Texas State University
01.2024

Skills

  • Digital Marketing Strategy & Execution
  • Advertising Campaign Management
  • Social Media Marketing & Engagement
  • Content Creation & Copywriting
  • SEO & PPC Advertising
  • Data Analytics & Market Research
  • Branding & Positioning
  • Customer Relationship Management (CRM)
  • Email Marketing & Automation
  • AI-Driven Marketing Tools & Automation

Certification

  • Meta Digital Marketing Workshop (Completed)
  • Google Ads Certification
  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certification

Tools and software

  • Digital Marketing: Google Ads, Facebook Ads Manager, Hootsuite, Mailchimp, SEMrush
  • Analytics: Google Analytics, Tableau, Microsoft Power BI
  • Content Creation: Canva, Adobe Photoshop, Final Cut Pro
  • CRM & Email Marketing: Salesforce, Zoho CRM, HubSpot
  • AI Marketing Tools: ChatGPT, Jasper AI, Copy.ai, Persado
  • Project Management: Slack, Trello, Asana

Timeline

Marketing Manager

Corinth Mini Storage and U-Haul
06.2022 - 08.2024

Digital Marketing Executive

Red Roof Inn
06.2020 - 08.2021

Marketing Assistant

ACE Hardware
10.2018 - 02.2019

Bachelor of Science - Advertising & Business

Texas State University

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SAKEEF M ALAM