Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
SAKETH PATIBANDLA

SAKETH PATIBANDLA

Seattle

Summary

Dynamic analytics leader with a proven track record at Horizon Media, Paypal where I spearheaded the development of cutting-edge solutions in advanced analytics, securing a 40% departmental profit increase. Expert in SQL, Python, and data visualization with Tableau, I excel in strategic decision-making and innovative problem-solving, demonstrating exceptional analytical skills and a passion for driving business impact.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Director, Advanced Analytics

Horizon Media Inc.
Seattle, WA
10.2021 - Current
  • Built the Attribution Accelerator product from scratch, managing its automation, visualization, and scaling to 8 clients using Bayesian Regression and Monte Carlo simulations in Python
  • Developed a front-end tool to visualize automated DBT SQL data outputs, reducing complexity by 30% and automating 20 modeling workstreams across multiple clients
  • Secured 3 new client wins by leading data science efforts in Audience Analysis, Omni-Channel Measurement Solutions, Identity-based Attribution, and Market Testing
  • Created solutions for counterfactual prediction, budget optimization, and media measurement using advanced ML techniques, earning an agency-wide Business Impact award
  • Designed ML models to attribute media data to conversions and forecast seasonal performance using time series algorithms like Prophet
  • Spearheaded audience segmentation workstream development, collaborating with identity partners to create deterministic indices, demographic clusters, and look-alike models for targeted media segmentation
  • Developed conversion attribution methodologies for walled garden environments, utilizing clean room solutions within META (Advanced Analytics) and Google (Ads Data Hub)

Associate Director, Digital Analytics

Horizon Media Inc.
New York, NY
10.2020 - 10.2021
  • Implemented audience measurement solutions using deterministic measurement on SQL and Python, leading to a 40% increase in departmental profits
  • Enhanced product offerings by modeling Path to Conversion, revenue attribution, and tactic exposure using game theory algorithms and probabilistic modeling

Manager, Advanced Analytics

Horizon Media Inc.
New York, NY
01.2020 - 10.2020
  • Designed A/B testing frameworks, Multitouch Attribution models, and Marketing Mix Models using Python and SQL to optimize spending
  • Projected Frequency and Reach metrics using Google ADH and BigQuery for media optimization

Senior Digital Analyst, Advanced Analytics

Horizon Media Inc.
New York, NY
01.2019 - 12.2019
  • Involved in building critical marketing science models using R such as Campaign FX and MixFX to make client strategy decisions
  • Designed automation APIs for importing and exporting large data sets from external sources to Amazon Redshift in Python
  • Built reporting pipelines and managing digital modeling workstream for clients across channels in SQL, Excel and Tableau

Data Scientist, Paid Digital Marketing Media

Paypal
New York, NY
04.2018 - 01.2019
  • Built data pipelines for data transfer between marketing analytics teams using Python & SQL
  • Contributed to reporting using Google Analytics, DCM platform, connecting the programmatic advertising & SEM using SQL and Tableau
  • Created Yield Projection Forecasting model to plan Advertising budget across channels using Logarithmic and NSS statistical models

Management Data Science Analyst

The Port Authority of New York & New Jersey
06.2017 - 12.2017
  • Analyzed Sentiments for E-Z Pass, Aviation and developed a tool to automate Customer Service using R, Python while managing a team training them on Sentiment analysis and rolling out data roadmaps and deliverables to internal clients
  • Generated 18% cost-savings for PATH trains analyzing data using Tableau, SQL and designed structure for PATH app
  • Worked on Tech initiatives like Cloud Migration, License Elimination and Software Asset Management using Excel

Software Data Analyst

Accenture Services Private Ltd
Bangalore, India
09.2014 - 03.2016
  • Designed use cases to minimize application downtime using SQL automation
  • Developed a low-risk medical web tool using Java and Node.js, reducing data overload by 85%
  • Led Agile systems management for a medical project, creating user stories and dashboards using Jira and Tableau

Education

M.S. - Business Intelligence & Big Data Analytics (Data Science Stream)

Stevens Institute of Technology
Hoboken, New Jersey
12.2017

B.Tech - Computer Science

Vellore Institute of Technology
Vellore, India
05.2014

Skills

  • SQL Experience with Snowflake and Redshift
  • Data Science with Python
  • Analytical Skills for Cleanroom Environments
  • Proficient in MS Excel
  • Expertise with Tableau and Power BI
  • Experienced in Jira, Mondaycom, and Asana

Websites

Certification

  • Generative AI and LLMOps Courses from Google.
  • Neural Networks and Deep Learning from Microsoft.
  • AI with Python from Harvard.
  • Prompt Engineering in ChatGPT from DeepLearning AI.
  • Big Data, AI and Ethics from Coursera.

Timeline

Director, Advanced Analytics

Horizon Media Inc.
10.2021 - Current

Associate Director, Digital Analytics

Horizon Media Inc.
10.2020 - 10.2021

Manager, Advanced Analytics

Horizon Media Inc.
01.2020 - 10.2020

Senior Digital Analyst, Advanced Analytics

Horizon Media Inc.
01.2019 - 12.2019

Data Scientist, Paid Digital Marketing Media

Paypal
04.2018 - 01.2019

Management Data Science Analyst

The Port Authority of New York & New Jersey
06.2017 - 12.2017

Software Data Analyst

Accenture Services Private Ltd
09.2014 - 03.2016

M.S. - Business Intelligence & Big Data Analytics (Data Science Stream)

Stevens Institute of Technology

B.Tech - Computer Science

Vellore Institute of Technology
SAKETH PATIBANDLA