Summary
Overview
Work History
Education
Skills
Endorsements
Websites
Additional Experience
Publications
Timeline
OperationsManager

Sal Apuzzio

Sales Leader
CA

Summary

Accomplished transformative sales leader with over 20 years of experience and a proven track record of building high-performing teams, driving unparalleled growth, and inspiring loyalty. Recognized for exceptional leadership, innovative strategies, and resilience in challenging environments. Dynamic Sales Executive with a high level of customer service expertise, consistently increasing revenues. Successful at leveraging sales technologies, software, and CRM data to identify, analyze, and act upon leads, opportunities, and sales funnels. A personable communicator focused on exceeding client expectations.

Overview

30
30
years of professional experience

Work History

Vice President of Sales

Harver
03.2020 - 01.2024
  • Responsible for new logo, expansion and renewal business.
  • Managed $35m customer portfolio.
  • Achieved 25%+ YoY revenue growth.
  • Increased revenue by implementing effective sales strategies in sales cycle process and increased win rate to over 30%.
  • Initiated in-depth account assessments with sales and management teams to evaluate sales potential
  • Achieved sales goals and service targets by cultivating and securing new customer relationships

Sales Consultant

Scrimmage Software
01.2019 - 12.2019
  • Engaged by a Board member to offer consulting services for the Go-To-Market (GTM) strategy.
  • Applied knowledge of market and full range of innovative and unique products to meet customer needs, expanding company's customer base.

Vice President of Sales

Saba Software
06.2016 - 12.2018
  • Top producing region throughout tenure.
  • Achieved a 100%+ increase in ACV by implementing a platform strategy
  • Increased win rate by 25%+.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.

Vice President of Sales, North America

Fuel50
02.2016 - 06.2016
  • Engaged by the Chairman of the Board to offer consulting services to lead the development of strategic GTM plans to raise awareness and drive sales growth for expansion in North America.
  • Collaborated with senior management to develop strategic initiatives and long term goals.

SVP of Sales, Americas

Thomson's Online Benefits (Acquire Mercer)
01.2015 - 01.2016
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives in North American market.
  • Presented and discussed strategy and initiative progress with senior business leaders.
  • Enabled revenue generation by pursuing partnerships which led to their acquisition.

SVP of Sales, East

Findly (Now Symphony Talent)
01.2014 - 01.2015
  • Drove corporate revenue by creating strategies that fit perfectly with company's vision and mission which led to being the top-producing region.
  • Identified opportunities to improve business process flows and productivity.

EVP of Sales, Americas (Founding Member)

SilkRoad Technology
01.2011 - 01.2014
  • Directed revenue generation and partner sales efforts and brand growth strategies by overseeing a team of over 125 employees and 12 direct reports across the Americas.
  • Established sales targets and managed performance metrics related to revenue growth, strategic initiatives, and sales and marketing programs.
  • Noted for fostering a winning culture through hands-on management, driving employee engagement and accountability.
  • Achieved a 40% year-over-year revenue increase, driving sales to over $55M.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Established and maintained strong relationships with customers, vendors and strategic partners.

SVP of Sales, Eastern Region and Canada

SilkRoad Technology
05.2003 - 12.2010
  • In a startup setting, developed a top-tier sales team from scratch to more than 12 field sales representatives, resulting in the acquisition of over 1,000 new customers and an Annual Recurring Revenue (ARR) of $17 million.
  • Managed sales efforts, achieving 100%+ of regional and individual quotas for 7 consecutive years.
  • Provided training on best practices and process.
  • Presented and discussed strategy and initiative progress with senior business leaders.

Education

Bachelor of Science - Business Administration And Management

Seton Hall University
South Orange, NJ

Skills

  • Executive Sales Leadership
  • Aggressive Sales Goal Attainment
  • Negotiation
  • GTM Planning and Execution
  • Complex Enterprise Sales
  • Sales Process Optimization
  • Coaching and Development
  • Client-Driven Solutions
  • Results-Driven Leadership
  • Innovative
  • Inspires Teamwork
  • Sales forecasting

Endorsements

  • “Sal is one of the most accomplished sales executives I have ever had the privilege of working with. He is a leader of distinction with leadership abilities that engender loyalty, respect, trust, and extraordinary effort from his team. I think the world of Sal as a leader and executive but cherish most of all the fact he is a terrific human being that I can trust with my life…” Andrew "Flip" Filipowski, CEO, Industry Visionary, Board Member, Investor
  • "Great sales leaders not only know how to sell and close deals, and run the “speeds and feeds” of a sales machine they know how to coach and mentor others to be able to do the same. And they do it with a tremendous sense of calm. That is the difference between a sales rep on steroids and a true sales leader. Sales leaders also know their domain, and sell on solutions and trust, not just on deal mechanics. They also know when to take a long term relationship view, and how to craft a solution in the terms of the customer’s needs and initiatives.
    By these definitions, Sal is a great sales leader. He leads through his people, he coaches them to create and close large opportunities, and he ensures a solution approach enriched with deep domain expertise. As a CEO it has been a pleasure to work with Sal. Interactions with his clients are always well-prepared in both directions, ensuring the conversations can be substantive and meaningful. And he has the highest integrity. This proved to be a winning combination while bringing new and exciting technologies to large brand names.” - Jeff Russakow, Transformational Operating Executive, Board Member, Investor
  • "Sal's ability to inspire and motivate his sales team is unparalleled. He is a master at building, integrating, and nurturing prospect and customer relationships. He has exceptional interpersonal skills and genuine passion for understanding the market's needs that helps him stand out. I've witnessed Sal methodically analyze market trends, identify opportunities, and develop innovative sales strategies while building sincere trust and loyalty from his team. He's a loyal, hard-working, and committed senior leader capable of driving results even in challenging environments. He comes with the highest recommendation. - James "JT" Trimarco, CRO, Board Member
  • "Sal is a seasoned, customer-engaging sales exec with solid enterprise sales leadership skills and experience in the HCM arena. Cares for his people, his customers and his company." - Phil Saunders, CEO, Board Director, Tech/SaaS Executive
  • " Had the pleasure of working with Salk for several years. During that time he proved to be aa great sales leader and true professional. Would love the opportunity to work with him again!" - Greg Moran, Multi-Exit Founder & CEO, Advisor, Investor, Board Member, Host - The Founder's Journey Podcast

Additional Experience

IBM | Platinum technology | Informatica | Plumtree | Interwoven

Publications

1. https://www.cpapracticeadvisor.com/2015/08/18/the-opportunities-and-challenges-of-cloud-based-hr-benefits-management/19502/

Timeline

Vice President of Sales

Harver
03.2020 - 01.2024

Sales Consultant

Scrimmage Software
01.2019 - 12.2019

Vice President of Sales

Saba Software
06.2016 - 12.2018

Vice President of Sales, North America

Fuel50
02.2016 - 06.2016

SVP of Sales, Americas

Thomson's Online Benefits (Acquire Mercer)
01.2015 - 01.2016

SVP of Sales, East

Findly (Now Symphony Talent)
01.2014 - 01.2015

EVP of Sales, Americas (Founding Member)

SilkRoad Technology
01.2011 - 01.2014

SVP of Sales, Eastern Region and Canada

SilkRoad Technology
05.2003 - 12.2010

Bachelor of Science - Business Administration And Management

Seton Hall University
Sal ApuzzioSales Leader