Salar Nouri
Calabasas,05
Summary
As a visionary creative director with over 7 years of industry experience, I specialize in cutting-edge digital content creation and immersive experiences within the arts and entertainment sector. My expertise spans from directing film and CG animation to executing immersive installations, consistently driving innovation at the frontier of technology and creativity. With a proven track record of leading interdisciplinary teams to surpass ambitious project visions, I excel in strategic collaboration, seamlessly merging artistic creativity with practical strategy to deliver compelling content and experiences. My leadership is characterized by a relentless pursuit of excellence, adeptness for problem-solving, and meticulous attention to detail, ensuring projects meet and exceed expectations. Adept in navigating the complexities of digital and physical platforms, I have successfully led initiatives that have achieved viral success, significantly enhancing brand visibility and engagement. My career is dedicated to fostering creativity, leading transformational projects, and elevating brands to new heights in the competitive entertainment landscape.
Overview
9
9
years of professional experience
Work History
Creative Director
Illusionaries – Immersive Art Gallery
01.2023 - Current
- Direction & Design: Pioneered immersive experiences by integrating digital content and CG artistry, enhancing audience engagement with visually captivating narratives.
- Leadership & Research: Excelled in project management, including budgeting and scheduling, enriched by comprehensive industry trend research. Fostered a culture of creativity and innovation, leading teams to surpass project visions.
- Talent Curation: Assembled diverse artists in a collaborative environment, merging unique visions to produce groundbreaking content.
- Concept Execution: Directed development of project concepts from ideation to execution, ensuring alignment with strategic goals.
- Content Strategy: Oversaw artistic and production aspects of immersive installations, contributing to over 100,000 tickets sold and £3M in revenue within 6 months.
- Digital Production: Managed digital content production from concept to deployment, maximizing impact and audience reach.
- Social Campaigns & PR: Orchestrated Instagram campaigns and PR activities, achieving over 5 million monthly social media interactions and over 500M reach through publications, significantly boosting brand visibility and engagement.
- Creative Oversight: Ensured all creative inputs aligned with the overarching vision and excellence standards, solidifying Illusionaries' industry reputation.
Creative Director
Imaginatives
07.2019 - 01.2023
- Brand Development: Transformed client brands with innovative strategies and designs, enhancing digital presence and user experience across platforms.
- Viral Content: Led projects like an animation for Tyson Fury, achieving over 1.1M views on Instagram, highlighting our success in creating engaging, viral media.
- Social Media Impact: Executed social media campaigns that captivated global audiences, driving over 100 million views and boosting client engagement.
- Campaign Leadership: Managed advertising campaigns that perfectly balanced creativity with market trends, significantly impacting client goals and audience connection.
- Client Solutions: Tailored strategies to client needs, personalizing campaigns for maximum brand impact and engagement.
- Team Collaboration: Encouraged creative teamwork and cross-functional partnerships, ensuring projects transitioned smoothly from ideas to execution.
- Digital Presence: Enhanced brand visibility through a dynamic online portfolio and active social engagement, showcasing a broad spectrum of creative projects.
- Portfolio: https://www.imaginatives.io | Instagram: @imgntvs
Producer, Art & Animation Director
Nouri Pictures
01.2020 - 06.2021
- Creative Production: Led the production of "Treemen," a 15-minute CG fiction animated short film, highlighting my capacity to guide projects from concept to completion with artistic and technical excellence. Vimeo Link: vimeo.com/682243774 | More projects at nouripictures.com.
- Leadership & Team Management: Directed a team of skilled 3D animators in a collaborative environment, fostering creativity and ensuring the project's timely and successful delivery.
- Innovative Art Direction: Oversaw art direction, look development, and layout, utilizing both keyframe and motion capture techniques for engaging visuals and storytelling.
- Technical Proficiency: Demonstrated advanced skills in software such as Adobe Photoshop, Premiere Pro, Autodesk Maya, and Unreal Engine 5, bringing creative visions to life with precision and innovation.
- Audience Engagement: Developed and executed social media and PR strategies, significantly boosting the film's visibility and engagement across digital platforms.
- Creative Visionary: Managed the complete creative process, from ideation through post-production, aligning all project elements with the overarching vision and narrative goals.
Social Media Producer
Home Looks
07.2019 - 01.2020
- Content Production & Management: Led creating and curating engaging digital content across multiple platforms, significantly enhancing the brand's online presence and audience interaction. Directed and produced all advertising campaigns, achieving a notable increase in brand visibility and sales.
- Digital Marketing Success: Implemented innovative digital marketing strategies, resulting in a 40% revenue increase by improving online visibility and customer engagement.
- Engagement Optimization: Strategic content initiatives tailored to audience preferences delivered substantial improvements in social media metrics, including click rates and follower growth.
- Ad Campaign Leadership: Conceptualized, directed, and produced compelling ad campaigns, orchestrating end-to-end production to ensure cohesive brand messaging and maximizing impact.
Associate Creative Director
Maskologist
01.2018 - 06.2019
- Brand Identity Development: Led the development of Maskologist's brand identity, establishing a unique graphic style and communication tone that differentiated the brand in a competitive marketplace.
- Strategic Marketing Initiatives: Crafted and executed comprehensive marketing strategies, significantly increasing product awareness and enhancing brand perception through targeted campaigns.
- Content Production: Produced a wide range of marketing materials, from engaging social media content to compelling promotional assets, driving brand engagement and customer loyalty.
- Media & Advertising Management: Conducted thorough research and managed negotiations for advertising and PR activities, optimizing brand reach and return on investment. Additionally, curated content for Maskologist's official Instagram, amplifying brand voice and engagement.
Award-Winning Filmmaker (Short-Form)
Independent
01.2015 - 01.2018
- Film Production Excellence: Orchestrated all phases of film production, from initial concept and budgeting to crew assembly and location scouting, ensuring projects were delivered with high quality.
- Creative Storytelling: Wrote, directed, and produced multiple short films across various genres, showcasing versatile storytelling skills and creative vision.
- Industry Recognition: My films were fortunate to be recognized at international film festivals, highlighting the dedication and passion that went into their creation.
- Post-Production Leadership: Managed post-production processes, including editing, color grading, and sound design, to ensure the films were polished and engaging for audiences.
Education
Master of Arts - Luxury Brand Management
Regent's University
London, United Kingdom06.2019
Workshop - Text & Performance
Royal Academy of Dramatic Art
London, United KingdomBachelor of Science - Management Science
University College London
London, United Kingdom06.2018
Workshop - Film & TV Production
USC School of Cinematic Arts
Los Angeles, CA2016
Skills
- Creative Leadership
- Creative & Art Direction
- Client Presentations
- Strategic Planning
- Team Collaboration
- Digital Content Creation
- Immersive Experience Design
- Brand Storytelling
- User Experience Design
- Motion Graphics Expertise
- 3D Animation Proficiency
- Video Production Skills
- Social Media Strategy
- Project Management
- Technical Software Mastery
- Innovative Problem Solving
- Cross-Functional Management
- Emerging Technologies Insight
- Cultural Trends Awareness
- Data-Driven Analytics
- Visual Design Excellence
- Content Strategy Development
- Adobe Creative Suite
- Autodesk Maya & Arnold
- DaVinci Resolve
- Pixologic ZBrush
- Substance Painter
- Mari & Nuke Foundry
Interviews
- Interview with Forbes: Illusionaries Review by Benny Har-Even | Art Meets AV in London | Link: https://tinyurl.com/IntwForbes
- A Conversation with The Telegraph: Greg Dickinson Discusses Canary Wharf & Illusionaries | Link: https://tinyurl.com/IntwTelegraph
Timeline
Creative Director
Illusionaries – Immersive Art Gallery
01.2023 - Current
Producer, Art & Animation Director
Nouri Pictures
01.2020 - 06.2021
Creative Director
Imaginatives
07.2019 - 01.2023
Social Media Producer
Home Looks
07.2019 - 01.2020
Associate Creative Director
Maskologist
01.2018 - 06.2019
Award-Winning Filmmaker (Short-Form)
Independent
01.2015 - 01.2018
Master of Arts - Luxury Brand Management
Regent's University
Workshop - Text & Performance
Royal Academy of Dramatic Art
Bachelor of Science - Management Science
University College London
Workshop - Film & TV Production
USC School of Cinematic Arts
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